Type | Blender |
---|---|
Manufacturer | Homeland Housewares |
The Magic Bullet is a compact blender sold by Homeland Housewares, a division of the American company Alchemy Worldwide, and sold in over 50 countries. [1] It is widely marketed through television advertisements and infomercials and sold in retail stores under the "As seen on TV" banner. A feature-limited retail version not under this banner called the "Magic Bullet Single Shot+" is also available.
Since the introduction of the Magic Bullet, other incarnations include the Magic Bullet To Go, the Magic Bullet Mini, the Bullet Express, the Baby Bullet, the NutriBullet, the Party Bullet and the Dessert Bullet.
The Magic Bullet is a personal blender that is designed to be used as a space saving replacement for other appliances such as a blender, food processor, and electric juicer. [2] The name is derived from the ogive-shaped curve of the blending cups.[ citation needed ] The blender cup is dishwasher safe, and its cylindrical shape makes hand-washing easy. [3] The entire Magic Bullet system consists of an electric blender base with a number of attachments. Attachments included with the product include:
Other add-ons can be purchased separately:
In May 2018, Fox affiliate KTTV in Los Angeles obtained test videos from NutriBullet which appeared to show the machine exploding in different situations, and some consumers told FOX11 they were injured by using the blender. Fourteen people have sued the company saying they were cut or burned when their NutriBullet exploded. The company has denied responsibility for the consumers’ injuries. [4]
The appliance is used by attaching a blade attachment to the desired cup and fitting the assembly upside down on top of the base. The base contains the motor that turns the blade, which is inside the cup. When one applies pressure to the top of the unit, the blade spins. If one turns the cup to lock into the base, it will continue to spin until it is disengaged. [5]
The Magic Bullet is known for its 30-minute infomercial, broadcast mostly in the early hours of the morning. [6] [7] [8]
The design for the Magic Bullet and its attachments is registered with the United States Patent and Trademark Office to Lenny Sands, CEO and founding partner of Alchemy Worldwide. [1] Its origins lie with Philips and Douwe Egberts. They designed in the 1960s an electrical coffee grinder. It was essentially the same as the present Magic Bullet, but only with the small dome and the cross blade, firmly attached to the housing; included was a small brush. The collaboration between the two Dutch companies later resulted in the development of the Senseo.[ citation needed ]
In 2015, Magic Bullet introduced an app that offers breakfast, lunch and dinner recipes to Magic Bullet users. [9]
In October 2017, the Bluetooth-enabled NutriBullet Balance was released. [10] The blender works with a companion app which allows users to track calories from ingredients processed using the machine. [11]
The Magic Bullet has been replicated and imitated on more than one occasion. [12] Homeland Housewares, LLC, is a member of eBay’s Verified Rights Owner (VeRO) program [13] and has created a Consumer Counterfeit Watch web page in order to help educate consumers regarding these issues.
A small domestic appliance, also known as a small electric appliance or minor appliance or simply a small appliance, small domestic or small electric, is a portable or semi-portable machine, generally used on table-tops, counter-tops or other platforms, to accomplish a household task. Examples include microwave ovens, kettles, toasters, humidifiers, food processors and coffeemakers. They contrast with major appliances, such as the refrigerators and washing machines, which cannot be easily moved and are generally placed on the floor. Small appliances also contrast with consumer electronics which are for leisure and entertainment rather than purely practical tasks.
A juicer, also known as a juice extractor, is a tool used to extract juice from fruits, herbs, leafy greens and other types of vegetables in a process called juicing. It crushes, grinds, and/or squeezes the juice out of the pulp. A juicer clarifies the juice through a screening mesh to remove the pulp unlike a blender where the output contains both the liquids and solids of the processed fruit(s) or vegetable(s).
The daiquiri is a cocktail whose main ingredients are rum, citrus juice, and sugar or other sweetener.
A blender is a kitchen and laboratory appliance used to mix, crush, purée or emulsify food and other substances. A stationary blender consists of a blender container with a rotating metal or plastic blade at the bottom, powered by an electric motor that is in the base. Some powerful models can also crush ice and other frozen foods. The newer immersion blender configuration has a motor on top connected by a shaft to a rotating blade at the bottom, which can be used with any container.
Juicing is the process of extracting juice from plant tissues such as fruit or vegetables.
A meat grinder is a kitchen appliance for mincing and/or mixing of raw or cooked meat, fish, vegetables or similar food. It replaces tools like the mincing knife. The food to be minced is placed into a funnel, which sits on top of the grinder. From there, the material enters a horizontal screw conveyor; the screw conveyor may be hand-cranked or powered by an electric motor. The screw squashes and mixes the food. At the end of the screw, the food is passed through a fixed plate, where it exits the machine. The fineness of the minced food depends on the size of the holes in the plate.
A food processor is a kitchen appliance used to facilitate repetitive tasks in the preparation of food. Today, the term almost always refers to an electric-motor-driven appliance, although there are some manual devices also referred to as "food processors".
Sunbeam Products is an American company founded in 1897 that has produced electric home appliances under the Sunbeam name since 1910. Its products have included the Mixmaster mixer, the Sunbeam CG waffle iron, Coffeemaster (1938–1964) and the fully automatic T20 toaster.
Innocent Limited, trading as Innocent Drinks, is a British-based company that produces smoothies and juice sold in supermarkets, coffee shops and various other outlets. The company sells more than two million smoothies per week. Innocent is over 90% owned by The Coca-Cola Company.
An immersion blender, also known as a stick blender, mini blender, hand blender, or wand blender, is a kitchen blade grinder used to blend ingredients or purée food in the container in which they are being prepared. The immersion blender was invented in Switzerland by Roger Perrinjaquet, who patented the idea on March 6, 1950. He called the new appliance "bamix", a portmanteau of the French "battre et mixer". Larger immersion blenders for commercial use are sometimes nicknamed boat motors. Uses include puréeing soups and emulsifying sauces.
ESGE AG, operating under the brand name Bamix, is a Swiss company founded in 1953 that is active in the sector of electrical kitchen appliances. It is known for the Bamix, a hand-held blender which was invented by Roger Perrinjaquet, a Swiss engineer, and fully produced in Switzerland. ESGE AG also produces appliances which are co-branded. The models are Mono, Classic, DeLuxe, SwissLine, Superbox, Gastro, and SliceSy.
Dualit is a British manufacturer of kitchen and catering equipment, and coffee and tea capsules. It is known for its range of heavy-duty toasters. It was primarily designed for the commercial catering market, its domestic usage increased during the 1990s
A smoothie is a beverage made by puréeing ingredients in a blender. A smoothie commonly has a liquid base, such as fruit juice or milk, yogurt or ice cream. Other ingredients may be added, including fruits, vegetables, non-dairy milk, crushed ice, whey powder or nutritional supplements.
Nutritional rating systems are used to communicate the nutritional value of food in a more-simplified manner, with a ranking, than nutrition facts labels. A system may be targeted at a specific audience. Rating systems have been developed by governments, non-profit organizations, private institutions, and companies. Common methods include point systems to rank foods based on general nutritional value or ratings for specific food attributes, such as cholesterol content. Graphics and symbols may be used to communicate the nutritional values to the target audience.
A blade grinder, also known as propeller grinder, is a machine that chops material while mixing it, by means of a high-speed spinning blade. Applications of blade grinders for preparing foods include numerous electric kitchen appliances, such as blenders, food processors, some garbage disposals, and some coffee grinders. The terms "blade grinder" and "propeller grinder" are in popular use to distinguish the blade grinder type of coffee grinder from other types. Other consumer applications include rotary lawn mowers.
The Rival Company is an American manufacturer of small appliances that produces products under the Bionaire, Crock-Pot, Fasco, Patton, Pollenex, Rival, Simer, and White Mountain brands. It became a wholly owned subsidiary of Holmes Products Corp. in 1999, and later became a brand of Sunbeam Products, a subsidiary of Jarden Corporation, which purchased Holmes in 2005. Jarden, in turn, merged with Newell Rubbermaid in 2016. It is now part of the Newell Brands company.
Vita-Mix Corporation, doing business as Vitamix, is an American company that manufactures and sells commercial and residential blenders. Vitamix was founded in 1921 by William Grover Barnard and is privately owned by the Barnard family. It has been based in Olmsted Township, Ohio, since 1948. It employs more than 700 people, most at its Northeast Ohio headquarters and manufacturing facilities. Vitamix products are sold in over 130 countries.
The Thermomix is a multi-purpose kitchen appliance of the Multicooker type made by Vorwerk. The current Thermomix has a heating element, a motor for fast or slow blending and stirring, and a weighing scale. The functions can be accessed simultaneously to carry out steaming, emulsifying, blending, precise heating, mixing, milling, whipping, kneading, chopping, weighing, grinding and stirring. The 2014 Thermomix TM5 also has a touchscreen with a guided mode which allows the user to follow recipes step by step.
Assistent is a stand mixer, a type of household kitchen appliance, introduced by Electrolux in 1940.
Molly McButter is an American-made flavored butter substitute manufactured by B&G Foods. Originally developed by food chemists at Alberto-Culver, it is a lower-calorie replacement for butter.
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