Main Line Broadcasting

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Main Line Broadcasting was an American media company, based in Philadelphia, Pennsylvania. At its peak, Main Line Broadcasting owned 19 radio stations in four markets in the United States. The company was founded by Dan Savadove and was most recently run by CEO Marc Guralnick. Main Line was backed by the Arlington Capital Group, a private equity company.

Contents

Main Line's original operating strategy was to purchase and operate radio stations in mid-size Arbitron markets, generally those ranked between 50 and 150 in Arbitron's market size list.

History

Main Line's first acquisition was Dame Broadcasting's 5-station group in Hagerstown, Maryland in August 2005. In December 2005, Main Line purchased four stations from MainQuad Broadcasting in the Richmond, Virginia market.

In May 2007, Main Line doubled in size with the purchase of ten stations from Radio One in the Louisville, Kentucky and Dayton, Ohio markets. In October 2008, it downsized its Louisville, Kentucky cluster as part of company-wide budget cutting. In doing so, the entire WLRS airstaff was released. WLRS retained its rock format.

On April 17, 2014, L&L Broadcasting announced that it has agreed to purchase all of Main Line's stations as part of a merger with Alpha Broadcasting. The combined entity will be known as Alpha Media. [1] The sale closed on July 1, 2014.

Former Stations

All of these stations are owned by Alpha Media as of July 1, 2014.

DMA MarketStationFrequencyBrandingFormat
53 Louisville, KY WGZB-FM 96.5B96.5Urban
WDJX-FM 99.799.7 DJX Contemporary Hit Radio
WMJM-FM 101.3Magic 101.3Urban AC
WXMA-FM 102.3102.3 The MaxHot AC
WGHL 105.1Greatest Hits LouisvilleClassic Hits
56 Richmond-Petersburg, VA WLFV 93.193.1 The WolfSouthern Country
WWLB 98.998.9 LibertyVariety Hits
WARV-FM 100.3Big Oldies 107.3Oldies
WBBT-FM 107.3
60 Dayton, OH WROU-FM 92.192.1 WROUUrban AC
WGTZ-FM 92.9Fly 92.9Variety Hits
WCLI-FM 101.5Click 101.5Modern Hit Music
WDHT-FM 102.9Hot 102.9Rhythmic Contemporary
WING-AM 1410ESPN 1410Sports
166 Hagerstown, MD-
Chambersburg, PA
WQCM-FM 94.394.3 WQCMRock
WIKZ-FM 95.1Mix 95.1Adult Contemporary
WDLD-FM 96.7Wild 96.7Rhythmic Contemporary Hit Radio
WCHA-AM 800True Oldies 96.3Oldies
WHAG-AM 1410
W242BY 96.3

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References

  1. "L&L Broadcasting and Alpha Broadcasting Agree To Merge and Become Alpha Media". 17 April 2014. Archived from the original on 18 April 2014.