WLFV

Last updated

WLFV
Broadcast area Richmond, Virginia
Frequency 98.9 MHz
BrandingK-Love
Programming
Format Contemporary Christian
Network K-Love
Ownership
Owner Educational Media Foundation
History
First air date
November 22, 1971 (1971-11-22) (as WJMA-FM) [1]
Former call signs
  • WJMA-FM (1971–1984)
  • WVJZ (1984–1990)
  • WJMA-FM (1990–2004)
  • WCUL (2004–2005)
  • WWLB (2005–2014) [2]
Former frequencies
96.7 MHz (1971–2001)
Call sign meaning
"Wolf Virginia" (previous format)
Technical information
Facility ID 54872
Class B1
ERP 4,800 watts
HAAT 227.4 meters (746 ft)
Transmitter coordinates
 37°36′52.5″N77°30′55″W / 37.614583°N 77.51528°W / 37.614583; -77.51528
Links
Webcast Listen live
Website www.klove.com

WLFV (98.9 MHz) is a commercial FM radio station, licensed to Midlothian, Virginia, and serving the Greater Richmond Region. [3] The station is branded as "K-Love" and features a contemporary Christian format. The station is owned by Educational Media Foundation. [4] WLFV's transmitter is off Basie Road in Henrico, Virginia. [5]

Contents

History

WJMA-FM signed on November 22, 1971, on 96.7 MHz from Orange, Virginia. It was co-owned with WJMA (1340 AM, now WVCV). In 2003, the station ended up in the hands of Maniquad Communications, which at the time was the owner of rimshots WBBT-FM in Powhatan and WARV-FM in Petersburg. Maniquad filed to move WJMA-FM to 98.9 FM in Richmond proper, and the station began broadcasting from its new facilities in March 2005. [6]

Prior to becoming K-Love in 2017, WLFV was owned by Alpha Media. The station featured a country music format branded as "The Wolf," and was simulcast on co-owned WARV-FM. On December 5, 2016, Educational Media Foundation (EMF) filed an application with the FCC to purchase both WLFV and WARV-FM for $2 million. [7]

On March 22, 2017, following the consummation of EMF's purchase, WLFV began stunting, directing listeners to sister station WWLB (the classic country-formatted "Hank FM"). [8] On March 23, 2017, WLFV went silent in advance of its impending flip to K-Love. [9]

WLFV remained off the air for three weeks while EMF repaired a failed satellite dish mount. [10] Finally, on April 14, 2017, WLFV returned to the airwaves as K-Love. [11] Despite the change in ownership and format, the station retained its WLFV call letters.

References

  1. ↑ Broadcasting Yearbook 2010 (PDF). ProQuest, LLC/Reed Publishing (Nederland), B.V. 2010. p. D-252. Retrieved July 6, 2015.
  2. ↑ "Call Sign History". Federal Communications Commission, audio division. Retrieved July 6, 2015.
  3. ↑ "Arbitron Station Information Profiles". Nielsen Audio/Nielsen Holdings . Retrieved July 6, 2015.
  4. ↑ "WLFV Facility Record". Federal Communications Commission, audio division. Retrieved April 6, 2017.
  5. ↑ "WLFV-FM Radio Station Coverage Map".
  6. ↑ "WLFV Facility Data". FCCData.
  7. ↑ Alpha Sells Richmond Pair to EMF
  8. ↑ Alpha Shakes Up Richmond Cluster Radioinsight - March 22, 2017
  9. ↑ @VARTV (March 24, 2017). "#rva #VARTV" (Tweet). Retrieved March 25, 2017– via Twitter.
  10. ↑ "Notification of Suspension of Operations". FCC Licensing Database. Retrieved April 18, 2017.
  11. ↑ @leecostic (April 14, 2017). "@VARTV @radioinsight So @KLOVERadio is finally on the air on 98.9 in Richmond, VA. Apparently keeping WLFV calls from "The Wolf"..." (Tweet). Retrieved April 18, 2017– via Twitter.


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