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| Broadcast area | Metro Richmond |
|---|---|
| Frequency | 1480 kHz |
| Branding | 1480 The Line |
| Programming | |
| Format | Sports gambling |
| Ownership | |
| Owner |
|
| History | |
First air date | 2004 |
| Technical information [1] | |
Licensing authority | FCC |
| Facility ID | 129524 |
| Class | B |
| Power | 6,300 watts day 1,500 watts night |
Transmitter coordinates | 37°40′56.0″N77°33′50.0″W / 37.682222°N 77.563889°W |
| Links | |
Public license information | |
| Website | theline1480.com |
WTOX (1480 AM) is a sports gambling formatted broadcast radio station licensed to Bensley, Virginia, serving Metro Richmond. WTOX is owned and operated by Michael Mazursky, through licensee Mobile Radio Partners, Inc. [2]
1480 in the Richmond was originally used by WLEE, which had moved there from 1450 kHz in 1950 as part of a power increase. WLEE, which grew to be the main Top 40 radio station in Richmond in the 1960s and early 1970s, shared its time with an even older station, WBBL, which broadcast church services on Sunday. WLEE was shuttered December 31, 1988, for economic reasons, taking WBBL with it.
On July 14, 2015 Davidson Media Group announced it would be selling WTOX and sister station WVNZ to TBLC Virginia Holdings, LLC. for $400,000. [3] The sale was consummated on November 5, 2015.
In late 2018, Mobile Radio Partners assumed programming control, and put its Ultra Richmond format, already heard on WULT, on WTOX. Effective June 9, 2021, Mobile Radio Partners acquired WTOX, WVNZ, and a translator from TBLC Media for $209,500.
On July 24, 2023, WTOX split from its simulcast with WULT and changed its format to sports gambling, branded as "1480 The Line". [4]
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WLEE may refer to:
WBBL was a radio station in Richmond, Virginia, United States, which broadcast from 1924 until 1989, although the silenced station was not formally deleted until 1994. For its entire existence, it was owned by the Grace Covenant Presbyterian Church. WBBL was Richmond's oldest radio station and the second-oldest station in Virginia. The station operated part-time throughout its existence, broadcasting the church's Sunday daytime services plus Sunday night programming.
WLEE was a radio station in Richmond, Virginia, United States. Last owned by Gilcom Corporation of Virginia, the station broadcast an adult standards format before closing. It broadcast from October 1, 1945, to December 31, 1988. The frequency was shared with WBBL, which primarily served to broadcast the services of Grace Covenant Presbyterian Church; for its entire history, WBBL programs were broadcast on WLEE's transmitter.
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