Make (platform)

Last updated
Make
Developer Celonis
Initial release2016
Operating system Multi-platform
Available inEnglish
Type Software for process automation and integration
License SaaS
Website make.com

Make is a cloud-based software platform for creating automation scenarios. Users can connect independent online services through a graphical interface without the need for programming. [1] [2] It integrates services via APIs. [3]

Contents

It supports automated workflows and data exchange between services, including AI-assisted automation features such as AI agents. [1] [4]

History

The project originated in Prague [5] [6] and was founded by six Czech entrepreneurs: Patrik Šimek, Ondřej Gazda, Roman Bršlica, Tomáš Schel, Michal Toman, and Pavel Duras. [7] [8]

Acquisition and rebranding to Make

In 2020, Integromat was acquired by the German company Celonis [9] [10] for approximately $100 million (roughly 2.5 billion CZK). [11] [12] After the acquisition by Celonis in 2022, Integromat was rebranded to Make. [13] [14] [15] Even after the acquisition, the Make platform retained its own development team based in Prague. [7] The company's workforce grew from 77 employees in 2021 to approximately 190 in 2022. [16]

Platform

Make operates as a visual automation platform that does not require coding. [3] [1] It connects different systems and enables the creation of workflows through a graphical interface. [15] Automations are built using so-called “scenarios”, which consist of triggers and subsequent actions that respond to changes in applications or services. [17] Media coverage in 2024–2025 described Make’s expansion into AI-assisted automation. [18] [19] In April 2025, the platform introduced AI Agents for executing tasks within automation scenarios. [20]

Some reviews have noted that the platform can be more difficult for certain users, particularly when configuring more complex workflows. [21] Lupa.cz has reported examples of the platform being used by large organizations. [15] [2]

In 2020, Integromat was included in Gartner’s analytical report titled Cool Vendors in Business Process Automation, which highlights innovative tools in the field of business process automation. [22]

References

  1. 1 2 3 Václavík, Lukáš (27 February 2022). "Český Integromat končí, nahrazuje jej Make. Na pár kliknutí vám zautomatizuje práci". Živě.cz (in Czech). Retrieved 2025-10-14.
  2. 1 2 Strouhal, Jan (2021-01-27). "Z nuly k miliardám během pár let. Prodejem firmy nic nekončí, zní z českého Integromatu. Na čem postavili svůj úspěch?". Forbes (in Czech). Retrieved 2025-10-14.
  3. 1 2 Sedlák, Jan. "Němci za 2,5 miliardy kupují český Integromat. "Lepidlo internetu" používají Uber, Cisco či Adidas". Lupa.cz (in Czech). Retrieved 2025-10-14.
  4. ↑ Dotson, Kyt (2025-04-14). "Make launches AI agents to handle complex automations in real time". SiliconANGLE. Retrieved 2025-10-14.
  5. ↑ Miller, Ron (2020-10-14). "Celonis acquires Czech startup Integromat to accelerate move to process automation". TechCrunch. Retrieved 2025-10-14.
  6. ↑ Tmejová, Kristýna (2020-12-27). "Nápad za miliardu. Tohle je top pět českých startupových exitů roku 2020". Forbes (in Czech). Retrieved 2026-03-07.
  7. 1 2 Duda, Kryštof (2020-10-15). "Český start-up Integromat, který propojuje aplikace, koupila německá firma Celonis. Zaplatí za něj 2,5 miliardy korun". Hospodářské noviny (HN.cz) (in Czech). Retrieved 2025-10-14.
  8. ↑ Zatloukal, Jiří. "Technologická gerila. Češi prodali firmu Integromat za 100 milionů eur". Euro.cz (in Czech). Retrieved 2025-10-14.
  9. ↑ "Process miner Celonis buys Integromat, launches new product". Reuters.
  10. ↑ Lawton, George. "Celonis claims the low-code movement will push process mining past RPA". VentureBeat.
  11. ↑ Němý, Miroslav (2025-10-06). "Let's make it. Po obřím exitu zůstali a udělali z Make miliardovou firmu". Forbes (in Czech). Retrieved 2025-10-14.
  12. ↑ Moniová, Eva (2020-10-14). "Z nuly na miliardy za pár let. Jak čeští IT dravci prodali firmu - Seznam Zprávy". www.seznamzpravy.cz (in Czech). Retrieved 2026-03-09.
  13. ↑ "Integromat Evolves to Make, Expanding Its Vision to Empower Creators to Innovate Without Limits". Archived from the original on 2025-09-16. Retrieved 2025-10-14.
  14. ↑ Bohuslav, Tomáš. "Vybudovali firmu, kterou za 2,5 miliardy prodali Němcům. Místo „odchodu do důchodu" ji ale dále řídí, a ještě si vyjednali relativní nezávislost". Euro.cz (in Czech). Retrieved 2026-03-09.
  15. 1 2 3 Sedlák, Jan. "Česká značka Integromat postupně zmizí, firma představila nástroj Make". Lupa.cz (in Czech). Retrieved 2025-10-14.
  16. ↑ Brejčák, Peter (2022-05-15). "Odmítli 20 milionů, obratem jim nabídli 200. Český startup nakonec prodali za miliardy". CzechCrunch (in Czech). Retrieved 2025-10-14.
  17. ↑ Abdou, Mohammed; Ezz, Abdelrahman M.; Farag, Ibrahim. "Digital Automation Platforms Comparative Study". 2021 4th International Conference on Information and Computer Technologies (ICICT).
  18. ↑ Vejskal, Matyáš (2024-12-12). "Vývoj bez kódu bude o kus přehlednější. Nový nástroj Make Grid rozplete i zamotané automatizace". CzechCrunch (in Czech). Retrieved 2025-10-14.
  19. ↑ Francis, Sam (2025-06-25). "Make launches software to display digital automation and AI landscape". Robotics & Automation News. Retrieved 2026-02-24.
  20. ↑ Sullivan, Laurie. "Advertising Starts Linking AI Agents With Platforms, Models". www.mediapost.com. Retrieved 2025-10-14.
  21. ↑ Finnegan, Matthew; Martin, James. "5 IFTTT alternatives worth trying". Computerworld. Retrieved 2026-03-05.
  22. ↑ Vonf, Greg (2022-03-22). "Make (formerly Integromat) changes name to Make". Business Automated. Retrieved 2025-10-14.
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