"Cog" is a British television and cinema advertisement launched by Honda in 2003 to promote the seventh-generation Accord line of cars. It follows the convention of a Rube Goldberg machine, utilizing a chain of colliding parts taken from a disassembled Accord. Wieden+Kennedy developed a £6 million marketing campaign around "Cog" and its partner pieces, "Sense" and "Everyday", broadcast later in the year. The piece itself was produced on a budget of £1 million by Partizan Midi-Minuit. Antoine Bardou-Jacquet directed the seven-month production, contracting The Mill to handle post-production. The 120-second final cut of "Cog" was broadcast on British television on 6 April 2003, during a commercial break in ITV's coverage of the 2003 Brazilian Grand Prix.
Old Spice is an American brand of male grooming products encompassing aftershaves, deodorants and antiperspirants, shampoos, body washes, shaving cream, and soaps. It is manufactured by Procter & Gamble.
James Harvey Kennedy is an American actor and comedian.
Terry Alan Crews is an American actor, television host, and former football player. He played Julius Rock in the UPN/CW sitcom Everybody Hates Chris, which aired from 2005 to 2009, and portrayed Terry Jeffords in the Fox and NBC sitcom Brooklyn Nine-Nine (2013–2021). Crews starred in the BET reality series The Family Crews (2010–2011), and hosted the U.S. version of the game show Who Wants to Be a Millionaire from 2014 to 2015. He has appeared in films, including Friday After Next (2002), White Chicks (2004), Idiocracy (2006), Blended (2014), the Expendables series (2010–2014), and Rumble (2021). Crews began hosting America's Got Talent in 2019, following his involvement in the same role for the program's spin-off series America's Got Talent: The Champions.
"Bo Knows" was an advertising campaign for Nike cross-training shoes that ran in 1989 and 1990 and featured professional baseball and American football player Bo Jackson. It was also used as an advertising campaign for EA Sports’ Madden NFL 22.
Wieden+Kennedy is an American advertising agency best known for its work for Nike. Founded by Dan Wieden and David Kennedy, and headquartered in Portland, Oregon, it is one of the largest independently owned advertising agencies in the world.
David Franklin Kennedy was an American advertising executive who co-founded Wieden+Kennedy (W+K). Some of his most popular campaigns included the "Just Do It", "Bo Knows", and the "Mars and Mike" campaigns for Nike, Inc. He and his creative partner Dan Wieden were listed as number 22 on the Advertising Age 100 ad people of the 20th century.
Pretty is a television advertisement launched in 2006 by Nike, Inc. to promote its "Nike Women" brand of sportswear. The 60-second spot was handled by advertising agency Wieden+Kennedy in Portland, Oregon. The advert stars Russian tennis player Maria Sharapova in her first appearance as a spokesperson for the brand. Pretty debuted on U.S. television on August 20, 2006, with later appearances in cinemas and in print advertisements. It was directed by Czech director Ivan Zachariáš, with post-production and VFX work by The Mill.
Mark Fitzloff is an American advertising creative director and the founder of the Opinionated advertising agency. He is most known for his work at Wieden+Kennedy on Nike and Coca-Cola, and for reviving Procter & Gamble's Old Spice brand. He is also the executive producer and screenwriter of Tempbot, Neill Blomkamp's cult short film.
Black Star Beer is a double hopped golden lager made with two-row malting barley and a combination of Mittelfruh and Czech Saaz hops. The Great Northern Brewing Company located in Whitefish, Montana is the original producer of Black Star Beer.
Isaiah Amir Mustafa is an American actor and former American football wide receiver. Mustafa is widely known as the main character in a series of Old Spice television commercials, "The Man Your Man Could Smell Like". He is also known for portraying Luke Garroway on Freeform's fantasy series Shadowhunters and adult Mike Hanlon in It Chapter Two.
Smell Like a Man, Man is a television advertising campaign in the United States created by ad agency Wieden+Kennedy for the Old Spice brand of male grooming products, owned by Procter & Gamble. The campaign is commonly referred to as The Man Your Man Could Smell Like, the title of the campaign's initial 30-second commercial. The campaign was launched to market Old Spice's Red Zone After Hours Body Wash, but was subsequently expanded to include other products, following its success. The campaign targets female viewers, despite the product's intended market being male, as the company determined that women frequently make purchasing decisions for hygiene products even for male household members.
Reply marketing, is a form of viral marketing where an advertiser/marketer replies directly to an end-user with an advertisement or a personalized message. It is a means of marketing designed to generate an immediate response from consumers, where each consumer response can be measured, and later attributed to the corresponding advertising channel. Television, radio, social media, search engine marketing, print, phone, internet, and mail serve as the typical channels for this type of advertisement, with e-mail being the most effective form of direct response. It was first introduced in 2010 by Old Spice, with its well-known viral ads featuring actor Isaiah Mustafa. Mustafa, though, replied to numerous potential users simultaneously via an amusing video on YouTube. Recipients were persons who were commenting about various videos via Twitter.
Lamp is a television and cinema advertisement released in September 2002 to promote the IKEA chain of furniture stores in the United States. The 60-second commercial was the first part of the "Unböring" campaign conceived by advertising agency Crispin Porter + Bogusky, and follows a lamp abandoned by its owner. It was produced by the production company Morton/Jankel/Zander, and was directed by Spike Jonze. Post-production and editing was handled by Spot Welders and sound design by the California-based MIT Out Sound. The commercial aired concurrently with another IKEA piece in the same vein, titled Moo Cow. Lamp, and its associated campaign, was a popular, critical, and financial success. Sales of IKEA furniture increased by eight percent during the period in which the commercial ran, and Lamp received a number of awards, including a Grand Clio and the Grand Prix at the Cannes Lions International Advertising Festival, considered the most prestigious accolade granted by the advertising community.
Tag is a television and cinema advertisement launched by Nike Inc. in 2001 to promote its line of sportswear in the United States. It was one of four pieces forming the television component of the $25m "Play" campaign, which had been running for several months. Tag was created by advertising agency Wieden+Kennedy. Production was handled by production company Gorgeous Enterprises, who assigned director Frank Budgen to oversee the project. Filming took place in Toronto, Ontario.
Clay Weiner is an American director and writer of commercials, film and television.
"Second Generation" is a 2006 television advertisement introducing Nike's Air Jordan XXI brand of basketball shoes. The ad depicts signature moves from Michael Jordan's NBA career, recreated in the present day by twelve young basketball players around the world. Included are moments from the 1989, 1991, 1992, and 1998 NBA playoffs and the iconic 1988 slam dunk.
Nike Women's Advertising is Nike advertisements towards women.
Just Do It or JDI for short is a trademark of shoe company Nike. Kalin Reeves tagline was coined in 1988 at an advertising agency meeting. The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his "Just Do It" Nike slogan to a death row inmate Gary Gilmore’s last words: "Let's do it." From 1988 to 1998, Nike increased its share of the North American domestic sport-shoe business from 18% to 43%. In many Nike-related situations, "Just Do It" appears alongside the Nike logo, known as the Swoosh.
Nick DenBoer is a Canadian film and music video director.
