Mustafa in August 2010
Isaiah Amir Mustafa
February 11, 1974
Portland, Oregon, U.S.
|Residence||Los Angeles, California, U.S.|
|Alma mater||Arizona State University|
Lisa Mitchell(m. 2018)
Isaiah Amir Mustafa (born February 11, 1974)is an American actor and former football wide receiver. Mustafa is widely known as the main character in the series of Old Spice television commercials, The Man Your Man Could Smell Like. He is also known for portraying Luke Garroway on Freeform's fantasy series Shadowhunters .
American football, referred to as football in the United States and Canada and also known as gridiron, is a team sport played by two teams of eleven players on a rectangular field with goalposts at each end. The offense, which is the team controlling the oval-shaped football, attempts to advance down the field by running with or passing the ball, while the defense, which is the team without control of the ball, aims to stop the offense's advance and aims to take control of the ball for themselves. The offense must advance at least ten yards in four downs, or plays, and otherwise they turn over the football to the defense; if the offense succeeds in advancing ten yards or more, they are given a new set of four downs. Points are primarily scored by advancing the ball into the opposing team's end zone for a touchdown or kicking the ball through the opponent's goalposts for a field goal. The team with the most points at the end of a game wins.
A wide receiver, also referred to as wideouts or simply receivers, is an offensive position in American and Canadian football, and is a key player. They get their name because they are split out "wide", farthest away from the rest of the team. Wide receivers are among the fastest players on the field. The wide receiver functions as the pass-catching specialist.
Old Spice is an American brand of male grooming products encompassing deodorants and antiperspirants, shampoos, body washes, and soaps. It is manufactured by Procter & Gamble.
Mustafa was born in Portland, Oregon to Shahidah Mustafa-Davis and John Wali Mustafa, who owned and ran a limousine service in Laguna Hills, California.He is the youngest of seven children. His father was killed when he fell asleep at the wheel late one night and crashed.
Portland is the largest and most populous city in the U.S. state of Oregon and the seat of Multnomah County. It is a major port in the Willamette Valley region of the Pacific Northwest, at the confluence of the Willamette and Columbia rivers. As of 2018, Portland had an estimated population of 653,115, making it the 25th most populated city in the United States, and the second-most populous in the Pacific Northwest. Approximately 2.4 million people live in the Portland metropolitan statistical area (MSA), making it the 25th most populous MSA in the United States. Its Combined Statistical Area (CSA) ranks 19th-largest with a population of around 3.2 million. Approximately 60% of Oregon's population resides within the Portland metropolitan area.
Laguna Hills is a city in Orange County, California, United States. Its name refers to its proximity to Laguna Canyon and the much older Laguna Beach. Other newer cities nearby—Laguna Niguel and Laguna Woods—are similarly named.
The family moved to Mission Viejo, California when Mustafa was young.He was educated at Santa Clara High School, and later attended Santa Monica College, before transferring to Moorpark College. Mustafa then studied history at Arizona State University, from which he graduated in 1995.
Mission Viejo is a commuter city located within Orange County, California, United States in the Saddleback Valley. Mission Viejo is considered one of the largest master-planned communities ever built under a single project in the United States and is rivaled only by Highlands Ranch, Colorado in its size. Its population as of 2014 was estimated at 96,346.
Santa Clara High School (SCHS) is a private, Catholic four-year high school serving grades 9-12 in Oxnard, California. It is located in the Roman Catholic Archdiocese of Los Angeles. Having opened in September 1901, the school is the oldest high school in Ventura County.
Santa Monica College (SMC) is a public, community college in Santa Monica, California. Founded as a junior college in 1929, SMC enrolls over 30,000 students in more than 90 fields of study. Although initially serving primarily pre-college, high school students, the College quickly expanded its enrollment to educate college-age students and non-traditional students with the primary intention to transfer to a four-year university. It is one of the few schools which has high transfer rates to 4-year universities such as UCs or CSUs. Today, two-thirds of students at Santa Monica College are enrolled part-time. With over 2,000 employees, SMC is a major employer in the Greater Los Angeles Area and has a significant impact in the region's economy.
|Height:||6 ft 4 in (1.93 m)|
|High school:||Oxnard (CA) Santa Clara|
|* Offseason and/or practice squad member only|
Mustafa played basketball and ran track at Santa Clara High School in Oxnard, California.He did not play high school football, but he tried out for Moorpark College's football team hoping for an athletic scholarship; he became a free safety, and later became a wide receiver.
Oxnard is a city in Ventura County, California, United States. Located along the coast of Southern California, it is the most populous city in Ventura County and the 19th most populous city in California. Incorporated in 1903, the city lies approximately 60 miles (97 km) west of downtown Los Angeles and is part of the larger Greater Los Angeles area.
High school football is gridiron football played by high school teams in the United States and Canada. It ranks among the most popular interscholastic sports in both countries. It is also popular amongst American High school teams in Europe.
Moorpark College is a public community college in Moorpark, California. It was established in 1967 with enrollment of 2,500 students and enrolled 14,254 students in 2014. An Exotic Animal Training and Management center houses over 200 animals on campus.
After transferring to Arizona State University in 1995, Mustafa was a starting wide receiver for the Arizona State Sun Devils but had an unspecified "confrontation" with a coach and was benched his senior year.He played during the 1997 Rose Bowl between the then-undefeated Sun Devils (led by Mustafa's friend Jake Plummer) and the Ohio State Buckeyes.
Arizona State University is a public metropolitan research university on five campuses across the Phoenix metropolitan area, and four regional learning centers throughout Arizona.
The Arizona State Sun Devils are the athletic teams that represent Arizona State University. ASU has nine men's and eleven women's varsity teams competing at the National Collegiate Athletic Association (NCAA) Division I level as a member of the Pac-12 Conference. The mascot was adopted in 1946; earlier nicknames were the Normals and later, the Bulldogs. The Sun Devil mascot, Sparky, was designed by former Disney illustrator Bert Anthony. ASU's chief rival is the University of Arizona Wildcats.
Benched is an American single-camera sitcom, created by Michaela Watkins and Damon Jones, about a high-powered corporate lawyer's fall from grace into the rough-and-tumble world of a public defender. The series stars Eliza Coupe and Jay Harrington in pivotal roles with Maria Bamford, Jolene Purdy, Carter MacIntyre and Oscar Nunez as the supporting cast. The show premiered on USA Network on October 28, 2014.
Although Mustafa expected to become a high school teacher after graduation, a sports agent suggested that he try out for NFL teams. The Tennessee Oilers signed him to the practice squad, then sent him to NFL Europe's Barcelona Dragons in 1998.After a season on the Oakland Raiders and Cleveland Browns' practice squads in 1999, Mustafa attended the Seattle Seahawks' training camp in 2000.
A sports agent is a legal representative for professional sports figures such as athletes and coaches. They procure and negotiate employment and endorsement contracts for the athlete or coach whom they represent. Because of the unique characteristics of the sports industry, sports agents are responsible for communications with team owners, managers, and other individuals. Also, they are responsible for making recommendations. In addition to finding income sources, agents often handle public relations matters for their clients. In some large sports agencies, such as IMG, Creative Artists Agency, Roc Nation Sports and Octagon, agents deal with all aspects of a client's finances, from investment to filing taxes.
In sports, the practice squad, also called the taxi squad or practice roster, is a group of players signed by a team but not part of their main roster. Frequently used in American and Canadian football, they serve as extra players during the team's practices, often as part of the scout team by emulating an upcoming opponent's play style. Because the players on the practice squad are familiar with the team's plays and formations, the practice squad serves as a way to develop inexperienced players for promotion to the main roster. In addition, it provides replacement players for the main roster when players are needed as the result of injuries or other roster moves, such as bereavement leave.
The World League of American Football, later renamed the NFL Europe League and then NFL Europa, was a professional American football league which operated between 1991 and 2007. It was backed by the National Football League (NFL), the largest league in the United States. Each season culminated with the World Bowl.
After the Seahawks, Mustafa pursued an acting career, playing small roles on various television series, including Ugly Betty and Days of Our Lives .
In 2010, he signed a talent deal with NBC and appeared in a supporting role in the comedy film Horrible Bosses .Mustafa hosted the TBS special Funniest Commercials of the Year in both 2010 and 2011. In 2011, Mustafa guest starred in 2 episodes of ABC's action drama series Charlie's Angels , portraying Detective Ray Goodson, an ex-boyfriend of one of the Angels. The following year, he guest starred in 2 episodes of The CW's spy drama series Nikita , playing the role of Cyrus, a former agent for Division and a member of the "Dirty Thirty".
In April 2013, Mustafa appeared in a commercial for the Israeli beer Maccabee.The following year, he starred in the pilot episode of the USA Network comedy series Sirens as a police officer named Danny. In May 2015, it was announced that Mustafa would portray the werewolf Luke Garroway on the Freeform fantasy series Shadowhunters , based on The Mortal Instruments series of novels by Cassandra Clare. In 2018, it was announced that Mustafa would be playing the adult Mike Hanlon in the It sequel .
In February 2010, he gained sudden fame for his main role in the popular The Man Your Man Could Smell Like advertising campaign for Old Spice, which featured his monologues.Mustafa's first commercial in the series was directed by Tom Kuntz. Subsequently, a three-day session created a series of humorous, personalized YouTube videos, with Mustafa reprising the character from the original Old Spice commercial. These were directed at members of the public and celebrities, who had asked him questions on websites such as reddit, Facebook and Twitter.
On July 26, 2011, Old Spice launched a new campaign on YouTube featuring a challenge between Mustafa and Fabio entitled Mano in el Baño. Mustafa said he wasn't worried, even though Fabio has been "the epitome of the sex symbol as a pitchman". Mustafa ultimately emerged as the winner.He resumed his work for Old Spice with a series of advertisements released in January 2014. The campaign featured several webpages selling false products directed at men, which were interrupted with Mustafa suggesting that men buy Old Spice instead. In August 2015, Mustafa once again appeared in Old Spice commercials, this time alongside Terry Crews.
Mustafa has one daughter, Haley Mustafa, with his former wife.He previously dated professional wrestler and actress Catherine Joy Perry, better known by her ring name Lana. He married his girlfriend of two years, Lisa Mitchell, on May 26, 2018.
He owned a restaurant, Jo Jo's Barbecue, on Melrose Avenue in Los Angeles in 2000,but it has since closed.
Mustafa is a comic book fan; his knowledge of Doctor Doom's first name helped him win $47,000 on The Weakest Link , for a question on the first name of Doctor Frankenstein.The money helped him pursue his post-restaurateur goal of becoming an actor. Mustafa had expressed interest in playing comic book superhero Luke Cage, and appeared as Cage in a Marvel Comics web short, styled after his Old Spice commercials.
|2005||The Island||Injured Football Player|
|2006||The Last Supper||Moses||Short film|
|2006||Even Money||Basketball Player|
|2011||Madea's Big Happy Family||Calvin|
|2011||Horrible Bosses||Officer Wilkens|
|2012||The Three Stooges||Moe's Hip Executive|
|2014||Back in the Day||T|
|2015||After the Reality||Garreth|
|2019||It Chapter Two||Mike Hanlon||Post-production|
|2007||Football Wives||Football Player||Television film|
|2008||Ugly Betty||Bailiff||Episode: "Odor in the Court"|
|2009||Days of Our Lives||Cleveland Cop||2 episodes|
|2009||NCIS: Los Angeles||Brent Duffy||Episode: "Search and Destroy"|
|2009||Eli Stone||Newlywed Husband||Episode: "Tailspin"|
|2009||NCIS||Oliver Newcomb||Episode: "Caged"|
|2010||Castle||Team Leader||Episode: "Boom!"|
|2010–2011||Chuck||Richard "Rick" Noble||2 episodes|
|2011||Hot in Cleveland||Coach Kevin||Episode: "LeBron is Le Gone"|
|2011||Love Bites||Captain Craig||Episode: "Sky High"|
|2011||Femme Fatales||Raven||Episode: "Speed Date"|
|2011||Charlie's Angels||Detective Ray Goodson||2 episodes|
|2012||Rags||Reginald Worth||Television film|
|2014||Anger Management||Paul||Episode: "Charlie Screws a Prisoner's Girlfriend"|
|2014||Selfie||Mitchell McMoney||Episode: "Nugget of Wisdom"|
|2014||Kroll Show||Hammer||Episode: "Mother Daughter Sister Wife"|
|2015||Baby Daddy||Captain Hudson||Episode: "An Officer and a Gentle Ben"|
|2016–2019||Shadowhunters||Lucian "Luke" Garroway||Main role|
|2017||Total Divas||Himself||Episode: "What Happens in Vegas..."|
|2018||Robot Chicken||Cottonmouth / Frog / Attorney||Voice role; episode: "Strummy Strummy Sad Sad"|
|2011||Gears of War 3||COG Gear (voice)|
David Cunningham Garroway was an American television personality. He was the founding host and anchor of NBC's Today from 1952 to 1961. His easygoing and relaxing style belied a lifelong battle with depression. Garroway has been honored for his contributions to radio and television with a star for each on the Hollywood Walk of Fame as well as the St. Louis Walk of Fame, the city where he spent part of his teenage years and early adulthood.
Wieden+Kennedy is an independent American advertising agency best known for its work for Nike. Founded by Dan Wieden and David Kennedy, and headquartered in Portland, Oregon, it is one of the largest independently owned advertising agencies in the world.
Paweł Tomasz Wasilewski, known professionally as Paul Wesley and formerly as Paul Wasilewski, is an American actor, director, and producer. He is best known for his roles as Stefan Salvatore on the supernatural drama series The Vampire Diaries, and as Eddie Longo on the anthology series Tell Me a Story.
City of Bones is the first urban fantasy book in author Cassandra Clare's New York Times bestselling series The Mortal Instruments. The novel is set in modern day New York City and has been released in several languages, including Bulgarian, Hebrew, Polish and Japanese.
City of Glass is the third book in the urban fantasy series The Mortal Instruments by Cassandra Clare. In 2009, Walker Books published the third book of the series worldwide. It is a journey that explores Simon's and Clary's experience in the Shadowhunter city, and Clary works on saving her mother, as they travel from New York institute to Alicante, Idris.
Tom Kuntz is an American director and filmmaker who is most known for his unique television commercials and music videos, which either have colorful settings, time-lapse photography or wildly eccentric humans. He has enjoyed multiple nominations for the honor of ‘Best Commercial Director of the Year’ by the DGA
The Mortal Instruments is a series of six young adult fantasy novels written by Cassandra Clare, the last of which was published on May 27, 2014. The Mortal Instruments is chronologically the third series of a proposed five in The Shadowhunter Chronicles but it was the first one published. It follows Clary Fray while also discovering her own heritage. The Shadowhunters protect the world of mundane people, who are also called mundanes or "mundies", from dark forces beyond their world.
Fabio Lanzoni (Italian pronunciation: [ˈfaːbjo lanˈtsoːni]; known professionally simply as Fabio, is an Italian-American actor, fashion model and spokesman noted for a wide-ranging career including appearances as spokesman for I Can't Believe It's Not Butter! and the American Cancer Society; acting and television roles; and prominently as a romance novel cover model throughout the 1980s and 1990s.
Harry Shum Jr. is a Costa Rican-born American actor, singer, dancer, and choreographer of Chinese descent, best known for his roles as Mike Chang on the Fox television series Glee (2009–2015) and as Magnus Bane on the Freeform television series Shadowhunters (2016–2019). He was nominated for four Screen Actors Guild Awards for his performance in Glee, winning once and he won the award for The Male TV Star of 2018 in the E! People's Choice Awards for Shadowhunters.
Smell like a Man, Man is a television advertising campaign in the United States created by ad agency Wieden+Kennedy for Old Spice. The campaign is also commonly referred to as The Man Your Man Could Smell Like, being the title of the campaign's initial 30-second commercial. The campaign was initially launched to market Old Spice's Red Zone After Hours Body Wash, but has subsequently been expanded to include other products following the success of the initial advertisements. The campaign targets female viewers, despite the product's target market being male, as the company determined that women frequently make purchasing decisions in respect of hygiene products even for male household members.
Reply marketing, is a form of viral marketing where an advertiser/marketer replies directly to an end-user with an advertisement or a personalized message. It is a means of marketing designed to generate an immediate response from consumers, where each consumer response can be measured, and later attributed to the corresponding advertising channel. Television, radio, social media, search engine marketing, print, phone, internet, and mail serve as the typical channels for this type of advertisement, with e-mail being the most effective form of direct response. It was first introduced in 2010 by Old Spice, with its well-known viral ads featuring actor Isaiah Mustafa. Mustafa, though, replied to numerous potential users simultaneously via an amusing video on YouTube. Recipients were persons who were commenting about various videos via Twitter.
"Chuck Versus the A-Team" is the eighteenth episode of the fourth season of Chuck. It aired on March 14, 2011. Chuck Bartowski and Sarah Walker suspect John Casey is carrying out private missions. Chuck fears the CIA's new operatives, who have downloaded the Intersect, will render him obsolete. Morgan Grimes settles in with Casey, his new roommate. Devon Woodcomb becomes uncomfortable with Ellie Woodcomb's research.
City of Heavenly Fire is a young adult fantasy romance novel, the sixth and final installment in The Mortal Instruments series, and chronologically the twelfth installment in The Shadowhunter Chronicles franchise by Cassandra Clare. It was released on May 27, 2014. The book once again follows the adventures of the teenage Shadowhunter, Clary Fray, and her allies in facing her brother Sebastian Morgenstern and his allies of Endarkened Shadowhunters. It also ties in with both The Infernal Devices and the upcoming The Dark Artifices series by having their main protagonists, Tessa Gray and Emma Carstairs, appear as supporting characters and connecting the worlds of The Infernal Devices and The Dark Artifices.
Derrick Lamont Coleman is an American football fullback who is currently a free agent. He was signed as an undrafted free agent by the Minnesota Vikings in 2012. He played college football for the University of California, Los Angeles (UCLA). Coleman is the first legally deaf offensive player in the NFL.
Shadowhunters, also known as Shadowhunters: The Mortal Instruments, is an American supernatural drama television series developed by Ed Decter, based on the popular book series The Mortal Instruments written by Cassandra Clare. It premiered in North America on Freeform on January 12, 2016. Primarily filmed in Toronto, Ontario, Canada, the series follows Clary Fray, who finds out on her eighteenth birthday that she is not who she thinks she is, but rather comes from a long line of Shadowhunters, human-angel hybrids who hunt down demons.
Matthew Quincy Daddario is an American actor. He is best known for his role as Alec Lightwood on the Freeform television series Shadowhunters (2016–2019). He is the brother of actress Alexandra Daddario.
Make a Smellmitment is an advertising campaign created by Wieden+Kennedy for Old Spice in the United States. The campaign is preceded by “The Man Your Man Could Smell Like" which was a television advertising campaign by Wieden+Kennedy for Old Spice. The "Make a Smellmitment" campaign retains much of the format from the previous campaign including its characters played by Isaiah Mustafa and Terry Crews. The content of the new campaign ads also consist of character monologues during long single shots while engaging in random activities and addressing the female audience. The inaugural commercial, titled “And So It Begins”, lasts 1:02 minutes and introduces returning Old Spice actors Isaiah Mustafa as well as Terry Crews. This advertising campaign markets Wild Collection Bearglove Men’s Body Wash and Timber Bar Soap. Isaiah Mustafa and Terry Crews returned in their recurring roles from previous Old Spice advertisements. Mustafa’s character continues to target women despite marketing hygiene products for men as it was determined that women often buy household products for men. Terry Crews also reprised his Old Spice character that targets the male audience as he is always screaming and breaking things. The theme of the campaign focuses on the contrast between the smooth-talking monologues by Isaiah Mustafa and screaming Terry Crews interrupting each other as they advertise Old Spice Timber and Bearglove respectively. The commercials usually end with the two men each holding up their respective products side by side and pointing at them with Crews repeatedly yelling “Bearglove!” and Mustafa eventually saying “stop it”. "The point of it is more than just bringing two guys together. It's about helping people who think about or use Old Spice pick the scent that best fits their personality by connecting scents with the personalities of Isaiah and Terry", said John Sebastian, marketing director for Old Spice.