Old Spice is an American brand offering male grooming products including aftershaves, deodorants and antiperspirants, shampoos, body washes, shaving cream, and soaps. It is manufactured by Procter & Gamble.
David Cunningham Garroway was an American television personality. He was the founding host and anchor of NBC's Today from 1952 to 1961. His easygoing and relaxing style belied a lifelong battle with depression. Garroway has been honored for his contributions to radio and television with a star for each on the Hollywood Walk of Fame and the St. Louis Walk of Fame, the city where he spent part of his teenaged years and early adulthood.
Wieden+Kennedy is an American advertising agency best known for its work for Nike. Founded by Dan Wieden and David Kennedy, and headquartered in Portland, Oregon, it is one of the largest independently owned advertising agencies in the world.
City of Bones is the first urban fantasy book in author Cassandra Clare's New York Times bestselling series The Mortal Instruments. The novel, first published in 2007, is set in modern-day New York City and has been released in several languages, including Bulgarian, Hebrew, Polish and Japanese. It is the first book in the first trilogy of The Mortal Instruments which includes the books City of Ashes and City of Glass.
Tom Kuntz is an American director and filmmaker who is most known for his television commercials and music videos, which either have colorful settings, time-lapse photography or wildly eccentric humans. He has enjoyed multiple nominations for the honor of ‘Best Commercial Director of the Year’ by the DGA
The Mortal Instruments is a series of six young adult fantasy novels written by American author Cassandra Clare, the last of which was published on May 27, 2014. The Mortal Instruments is chronologically the third series of a planned six in The Shadowhunter Chronicles but was the first one published. It follows Clary Fray, whose chance encounter with a group of elite angelic superhuman beings -- known as Nephilim or Shadowhunters -- leads her to make life-changing discoveries about herself and her family history. The mission of the Shadowhunters is protect the world of human people, also called mundanes or "mundies," from dark forces beyond their world. A recurring theme throughout all Shadowhunters Chronicles books is that "all the stories are true" -- and as a result, many creatures popularized in fantasy writing play a role in the books. The book series falls under the young adult genre, specifically that of the paranormal romance/urban fantasy and supernatural genres.
Fabio Lanzoni, known mononymously as Fabio, is an Italian actor, fashion model, and spokesman.
Harry Shum Jr. is an American actor. He is known for his roles as Mike Chang on the Fox television series Glee (2009–2015), Magnus Bane on the Freeform television series Shadowhunters (2016–2019), and Benson Kwan on the ABC television series Grey's Anatomy (2022–present). He was nominated for six Screen Actors Guild Awards for best ensemble performance in Crazy Rich Asians, Glee and Everything Everywhere All at Once, winning for the latter two. Shum won The Male TV Star of 2018 award in the E! People's Choice Awards for Shadowhunters.
Smell Like a Man, Man is a television advertising campaign in the United States created by ad agency Wieden+Kennedy for the Old Spice brand of male grooming products, owned by Procter & Gamble. The campaign is commonly referred to as The Man Your Man Could Smell Like, the title of the campaign's initial 30-second commercial. The campaign was launched to market Old Spice's Red Zone After Hours Body Wash, but was subsequently expanded to include other products, following its success. The campaign targets female viewers, despite the product's intended market being male, as the company determined that women frequently make purchasing decisions for hygiene products even for male household members.
City of Fallen Angels is the fourth book in The Mortal Instruments series by Cassandra Clare. The series was meant to end with City of Glass; it was announced in March 2010 that a fourth book would be added, with Cassandra Clare later saying that she views this as a "second trilogy" in the series. The book was released on April 5, 2011.
Reply marketing, is a form of viral marketing where an advertiser/marketer replies directly to an end-user with an advertisement or a personalized message. It is a means of marketing designed to generate an immediate response from consumers, where each consumer response can be measured, and later attributed to the corresponding advertising channel. Television, radio, social media, search engine marketing, print, phone, internet, and mail serve as the typical channels for this type of advertisement, with e-mail being the most effective form of direct response. It was first introduced in 2010 by Old Spice, with its well-known viral ads featuring actor Isaiah Mustafa. Mustafa, though, replied to numerous potential users simultaneously via an amusing video on YouTube. Recipients were persons who were commenting about various videos via Twitter.
"Chuck Versus the A-Team" is the eighteenth episode of the fourth season of Chuck. It aired on March 14, 2011. Chuck Bartowski and Sarah Walker suspect John Casey is carrying out private missions. Chuck fears the CIA's new operatives, who have downloaded the Intersect, will render him obsolete. Morgan Grimes settles in with Casey, his new roommate. Devon Woodcomb becomes uncomfortable with Ellie Woodcomb's research.
City of Heavenly Fire is a young adult fantasy romance novel, the sixth and final installment in The Mortal Instruments series, and chronologically the twelfth installment in The Shadowhunter Chronicles franchise by Cassandra Clare. It was released on May 27, 2014. The book once again follows the adventures of the teenage Shadowhunter, Clary Fray, and her allies in facing her brother Sebastian Morgenstern and his allies of Endarkened Shadowhunters. It also ties in with both The Infernal Devices and The Dark Artifices series by having their main protagonists, Tessa Gray and Emma Carstairs, appear as supporting characters and connecting the worlds of The Infernal Devices and The Dark Artifices.
Dominic Anthony Sherwood is an English actor and model, best known for his roles as Christian Ozera in the teen vampire film Vampire Academy (2014), Jace Wayland on the Freeform fantasy series Shadowhunters (2016–2019), Kurt in the series Penny Dreadful: City of Angels (2020) and Jeff Murphy in the Netflix legal drama Partner Track (2022).
The Shadowhunter Chronicles is a media franchise based on the writings of American young adult fiction writer Cassandra Clare, which currently encompasses six series of novels, three short-story collections, five graphic novels, one film, a television series, and other media.
Shadowhunters, also known as Shadowhunters: The Mortal Instruments, is an American supernatural drama television series developed by Ed Decter, based on the novel series The Mortal Instruments written by Cassandra Clare. It premiered in North America on Freeform on January 12, 2016. Primarily filmed in Toronto, Canada, the series follows Clary Fray, who finds out on her eighteenth birthday that she comes from a long line of Shadowhunters, human-angel hybrids who hunt down demons, and has to deal with the struggle of forbidden love.
Matthew Quincy Daddario is an American actor. He is best known for his role as Alec Lightwood in the television series Shadowhunters (2016–2019).
Emeraude Toubia is an American actress. From 2016 to 2019, she portrayed Isabelle Lightwood on the Freeform fantasy series Shadowhunters. Toubia has been starring as Lily Diaz on the Amazon Prime Video romantic comedy series With Love since 2021.
Make a Smellmitment is an advertising campaign created by Wieden+Kennedy for Old Spice in the United States. The campaign is preceded by "The Man Your Man Could Smell Like", which was a television advertising campaign by Wieden+Kennedy for Old Spice.
