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Public relations (PR) is the practice of managing and disseminating information from an individual or an organization to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure is mostly media-based, and this differentiates it from advertising as a form of marketing communications. Public relations aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. But in the early 21st century, advertising is also a part of broader PR activities.
Ketchum Inc. is a global public relations firm, offering marketing, branding, and corporate communications services in the corporate, healthcare, food and beverage, and technology industries. George Ketchum founded the firm as a Pittsburgh-based advertising company in 1923. It later evolved to include a public relations practice. The firm is headquartered in New York City, with auxiliary offices and affiliates in North America, EMEA, Asia Pacific, and Latin America. The agency has been owned by Omnicom Group since 1996. Ketchum merged with Düsseldorf-based Pleon in one of the industry's largest mergers in 2009. It has been led by President and CEO Mike Doyle since 2020.
Publicis Groupe is a French multinational advertising and public relations company. One of the oldest and largest marketing and communications companies in the world, it is headquartered in Paris.
Hill & Knowlton is an American global public relations consulting company, headquartered in New York City. The firm has over 80 additional offices in more than 40 countries. The company was founded in Cleveland, in 1927 by John W. Hill and is now owned by the WPP Group.
Fenton Communications is a public relations firm that was founded by David Fenton in 1982. They describe themselves as the "largest public interest communications firm in the country", and maintain offices in Washington, DC, Los Angeles, San Francisco, and New York City. The CEO of Fenton is Valarie De La Garza. She succeeded Ben Wyskida as CEO in 2021.
Ruder Finn is a public relations firm with headquarters in the United States and China. It is a large privately-owned communications agency, serving corporations, governments, and non-profits. It also has offices in San Francisco, London, Washington, D.C., Singapore, and several Indian metro areas including the National Capital Region.
Edelman is an American public relations and marketing consultancy firm. It was founded in 1952 and named after its founder, Daniel Edelman. Since 1996 and as of November 2023, the company has been run by his son Richard Edelman. As of 2022, it is the largest public relations firm in the world by revenue, with around 6,000 employees across 60 global offices.
Visit Philadelphia, formally known as the Greater Philadelphia Tourism Marketing Corporation (GPTMC), is a private, non-profit organization that promotes leisure travel to the five-county Philadelphia metropolitan area, including Bucks, Chester, Delaware, Montgomery, and Philadelphia counties. It was founded in 1996 by the City of Philadelphia, the Commonwealth of Pennsylvania. and The Pew Charitable Trusts. In 1998, House Bill 2858, Act 174 designated VISIT PHILADELPHIA, then GPTMC, to serve as the official Regional Attractions Marketing Agency.
Burson is a multinational public relations and communications firm, headquartered in New York City.
Worldcom Public Relations Group is an international network of independently owned public relations firms, with 112 integrated communications agencies in 35 countries.
Schwartz MSL, formerly Schwartz Communications was a public relations agency based in Waltham, Massachusetts. It was acquired in 2011 by French multinational advertising and public relations group Publicis Group, and in 2014 was fully absorbed into Publicis Group's MSLGROUP subsidiary.
Public relations is a term that refers to the management of communications between an entity such as an organization or a celebrity, and stakeholders, internal or external, such as investors, employees, communities, customers or clients. It is concerned with reputation building, and is often considered to be a subset to marketing, advertising, or corporate communications.
Mower is a full-service integrated marketing communications agency that offers consumer and business-to-business marketing and public relations/public affairs.
Peter H. Fenn is a Democratic Party political strategist, consultant, television commentator and owner of Fenn Communications Group, a political and public affairs media firm based in Washington, DC in the United States. The firm has worked in over 300 campaigns, from presidential to mayoral, and represented a number of Fortune 500 companies.
Qorvis is an international Washington, D.C.-based public relations, advertising, media relations and crisis communications firm. It was acquired by the Publicis Groupe in January 2014, and became Qorvis/MSLGroup.On December 31, 2022, Qorvis was sold by Publicis to a group led by long-time Qorvis executive Matt J. Lauer.
The Glover Park Group was an American communications consulting firm headquartered in Washington, D.C. The company was founded in 2001 by former White House and Democratic campaign officials Carter Eskew, Michael Feldman, Joe Lockhart and Chip Smith. In January 2021, the firm merged with Finsbury and Hering Schuppener to form Finsbury Glover Hering, which itself later merged in December 2021 with New York City-based Sard Verbinnen & Co to form FGS Global.
MSLGROUP is a public relations (PR) network of companies. Specialists in strategic communications and engagement, the company is part of the French multinational Publicis Groupe. It evolved as a merger of Publicis Consultants and Manning Selvage & Lee.
Teneo is a public relations and advisory company and one of the Big Four strategic communications firms. The company was founded in June 2011 by Declan Kelly, Paul Keary, and Doug Band, and currently has more than 1,450 employees located in 40 offices. In 2019, Teneo sold a majority stake to CVC Capital Partners, at a total valuation of around $700 million. Today the company is led by Chairwoman Ursula Burns and CEO Paul Keary.
MikeWorldWide is a public relations firm. The company works in public relations and marketing, technology, digital and social media marketing, public affairs and government relations, corporate communications, healthcare, sustainability, and visual branding. Michael W. Kempner is the company’s founder and CEO. The firm's corporate headquarters is in East Rutherford, New Jersey; the firm's operating headquarters is in New York City.
Berk Communications is an American public relations firm that works in consumer lifestyle, food and beverage, travel, sports and entertainment. Ron Berkowitz is the company's founder and CEO. The firm's corporate headquarters is in New York City, New York, with an office in Los Angeles, California.
References
- ↑ "Makovsky to open DC office, appoint Beck GM". prweek.com. PR Week. Retrieved 9 December 2014.
- ↑ "Worldwide Fees of Top PR Firms With Major U.S. Operations". odwyerpr.com/. Odywer's. Retrieved 9 December 2014.
- ↑ "Thinking ahead". Makovsky. Retrieved 2022-02-20.
- ↑ "Kenneth D Makovsky "Ken"". www.bloomberg.com. Retrieved 2022-02-20.
- ↑ "PR People Award Previous Winners and Honorable Mentions". prnews.com. PRNews. Retrieved 9 December 2014.
- ↑ "The John W Hill Award" (PDF). prsany.org/. PSRA. Archived from the original (PDF) on 2 December 2014. Retrieved 9 December 2014.
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