Type | Private |
---|---|
Industry | Men's essentials subscription |
Founded | January 2010 |
Defunct | August 2018 |
Headquarters | Providence, Rhode Island |
Key people | Founded by Ken Johnson and Andrew Draper |
Products | Men's underwear, undershirts, socks, hygienic items |
Website | http://www.manpacks.com/ |
Manpacks was a quarterly subscription service offering men's underwear, socks, toiletries and other basic needs. [1] Buyers created their pack with offered items including boxer briefs, undershirts, socks, shaving products, and condoms, and the pack was automatically delivered every three months. [2] The service has been discontinued. [3]
Ken Johnson and Andrew Draper started working on the concept for Manpacks in December 2009 and founded the company in January 2010. [4] [5] Manpacks began as an experimental side project, but demand increased. Soon, customer management and the processing of orders turned into a full-time job.[ citation needed ] Upon launch, the site offered only offered underwear and socks. [6]
Manpacks was the first American subscription ecommerce service offering men's essentials. [7] [8] [9] Numerous sites have since spawned and imitated Manpacks' business model. [10] [11] Shortly after launch, Manpacks was accepted into Betaspring's startup accelerator program. [12] The company at one time had more than 10,000 subscribers. [13]
Manpacks automatically shipped men basic needs like socks, underwear, razors, and toiletries every three months or when desired. [14] [15] Three months after placing an order, Manpacks would send customers a shipment reminder email. [14] Manpacks' primary customers were people buying for the men in their life, men who are averse to shopping, and the lazy. [1] [4]
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