Manpacks was a quarterly subscription service offering men's underwear, socks, toiletries and other basic needs.[1] Buyers created their pack with offered items including boxer briefs, undershirts, socks, shaving products, and condoms, and the pack was automatically delivered every three months.[2] The service has been discontinued.[3]
Ken Johnson and Andrew Draper started working on the concept for Manpacks in December 2009 and founded the company in January 2010.[4][5] Manpacks began as an experimental side project, but demand increased. Soon, customer management and the processing of orders turned into a full-time job.[citation needed] Upon launch, the site only offered underwear and socks.[6]
Manpacks was the first American subscription ecommerce service offering men's essentials.[7][8][9] Numerous sites have since spawned and imitated Manpacks' business model.[10][11] Shortly after launch, Manpacks was accepted into Betaspring's startup accelerator program.[12] The company at one time had more than 10,000 subscribers.[13]
Description
Manpacks automatically shipped men basic needs like socks, underwear, razors, and toiletries every three months or when desired.[14][15] Three months after placing an order, Manpacks would send customers a shipment reminder email.[14] Manpacks' primary customers were people buying for the men in their life, men who are averse to shopping, and the lazy.[1][4]
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