MapHook

Last updated
MapHook Inc.
Type of business Private
Founded2010
Headquarters
Dulles, VA
,
USA
Key peopleDr. Paul Carter
URL www.maphook.com

MapHook is a location-based journal and social networking application that is operated by MapHook Inc., a software applications development firm based in Dulles, Virginia.

Contents

MapHook combines GPS and mapping technologies to allow users to create geo-tagged digital memories about events, locations, and activities. These geo-tagged "hooks" contain user reviews, anecdotal information, available business details, and user-created images pertaining to the selected location. [1] These hooks are then published per user specifications to the public or select individuals. MapHook also displays points of interest that relate to Wikipedia articles, Groupon offers, or Yelp reviews within a user's selected vicinities.

History

MapHook was launched in July 2010. [2] [3]

In August 2010, the “Gulf Caravan Archived 2011-02-03 at the Wayback Machine ,” an advocacy group from St. Louis, MO, selected MapHook to help create awareness about the businesses impacted by the Deepwater Horizon oil spill. [4]

In April 2011, MapHook joined with Groupon and began displaying regional Groupon offerings by user location. [5]

In August 2011, MapHook added the ability to attach YouTube videos to "hooks." MapHook also introduced the "Groups" concept, which allowed for the creation of user communities with user-set levels of privacy. MapHook also connected with Facebook, Twitter, and Google+ in order to merge with other social networking platforms. [6]

In September 2011, MapHook partnered with ThinkGeek and their “Timmy the Monkey Sticker Map Project,” which documents the global reach of ThinkGeek customers by using MapHook. [7] [8]

In March 2012, MapHook partnered with the World Wildlife Fund and their "Tigers or Toilet Paper" project, which aims to draw closer attention to the deforestation and ruin of the Sumatran tiger’s habitat by having users create hooks to spread awareness about the paper products being sold in their area. [9] [10]

In April 2012, MapHook and the World Wildlife Fund teamed together again for Earth Hour, which took place in 2012 on March 31. [11] As part of the Earth Hour MapHook Project, the World Wildlife Fund asked Earth Hour participants to post hooks on MapHook in order to chart participation and share experiences. [12]

Recognition

Upon its release in July 2010, MapHook received recognition in a number of online and paper-based publications:

On July 19, 2010, MapHook was included in Gizmodo's "This Week's Best Apps" list. [13]

On July 20, 2010, MapHook was recognized by TIME's Techland section as its "App of the Week." [14]

On July 29, 2010, MapHook made the NY Times "Quick Calls" list. [15]

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References

  1. ↑ "MapHook Takes Social Media on the Road," by Allan Maurer; July 23, 2010; TechJournal; "MapHook takes social media on the road | TechJournal South". Archived from the original on 2010-07-28. Retrieved 2012-02-07.
  2. ↑ "A Curated Location-Based Content and Social Networking App". PSFK. 2010-07-22. Retrieved 2022-09-30.
  3. ↑ MapHook official press release; July 22, 2010; http://www.maphook.com/app/site/mhweb/main/content.jsp?guid=EA6A6607-78F6-E5A5-96B3-6AA9F33CFB1B&content=38AECA21-FBBF-46F2-02CB-6ECE97BB4477 Archived 2013-10-29 at the Wayback Machine
  4. ↑ "Gulf Caravan Selects MapHook". technews.tmcnet.com. Retrieved 2022-09-30.
  5. ↑ "MapHook Finds Unique Way to Display Daily Deals by Groupon," by Loudoun County Department of Economic Development; April 27, 2011; "MapHook, Dulles, VA, Finds Unique Way to Display Daily Deals by Groupon". Archived from the original on 2011-11-13. Retrieved 2012-02-13.
  6. ↑ "MapHook Announces New Features Including Groups, Videos and Links". www.businesswire.com. 2011-08-10. Retrieved 2022-09-30.
  7. ↑ "Monkeys on the Loose in MapHook;" Reuters U.S. Edition online; Sep 21, 2011;
  8. ↑ "Timmy the Monkey Sticker Map Project" official ThinkGeek announcement; http://www.thinkgeek.com/stickermap/index.shtml
  9. ↑ "MapHook App Used to Raise Awareness of Sumatran Tiger Habitat". www.businesswire.com. 2012-03-28. Retrieved 2022-09-30.
  10. ↑ "Tigres ou Papel Higiénico? – A Iniciativa WWF e a Colaboração MapHook;" by Alfonso Paz; 28th Mar 2012; "Tigres ou Papel Higiénico? - A Iniciativa WWF e a Colaboração MapHook". Archived from the original on 2013-09-27. Retrieved 2012-03-30.
  11. ↑ Earth Hour 2012; CBS News Report;
  12. ↑ "MapHook App Lights Up to Show Earth Hour Participants Turning Lights Off". www.businesswire.com. 2012-04-04. Retrieved 2022-09-30.
  13. ↑ "Software & Design Archives". Gizmodo Australia. Retrieved 2022-09-30.
  14. ↑ Townsend, Allie (2010-07-20). "App Of The Week: MapHook". Time. ISSN   0040-781X . Retrieved 2022-09-30.
  15. ↑ Tedeschi, Bob (2010-07-28). "Seeing the World Around You Through Your Phone". The New York Times. ISSN   0362-4331 . Retrieved 2022-09-30.
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