Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency advertises on behalf of an entire industry or locality, often a specific type of food, food from a specific area, or a city or region as a tourism destination.
The Raytheon Company was a major U.S. defense contractor and industrial corporation with manufacturing concentrations in weapons and military and commercial electronics. It was previously involved in corporate and special-mission aircraft until early 2007. Raytheon was the world's largest producer of guided missiles. In April 2020, the company merged with United Technologies Corporation to form Raytheon Technologies.
The Achievement Medal is a military decoration of the United States Armed Forces. The Achievement Medal was first proposed as a means to recognize outstanding achievement or meritorious service of military personnel who were not eligible to receive the higher Commendation Medal or the Meritorious Service Medal.
Quang Pham, a Vietnamese American businessman, veteran, author, and community leader, is noted as the first Vietnamese American to earn naval aviator's wings in the U.S. Marine Corps. His family were refugees of the Vietnam War, immigrating to the United States, where Pham served in the Marine Corps then went on to found multiple pharmaceutical companies.
Florida's Natural Growers is an agricultural cooperative based in Lake Wales, Florida. It is currently owned by over 1,100 grower members. It was the only national orange juice maker that uses only US-grown fruit in its products.
Kubota Corporation is a Japanese multinational corporation based in Osaka. It was established in 1890. The corporation produces many products including tractors and other agricultural machinery, construction equipment, engines, vending machines, pipe, valves, cast metal, pumps, and equipment for water purification, sewage treatment and air conditioning.
Axe or Lynx is a brand of male grooming products owned by the British company Unilever and marketed toward the younger male demographic. It is marketed as Lynx in the United Kingdom, Ireland, Malta, Australia, New Zealand and China.
Arçelik A.Ş. is a Turkish multinational household appliances manufacturer which owns Beko and Grundig.
Hisense Group is a Chinese multinational white goods and electronics manufacturer headquartered in Qingdao, Shandong Province, China. Televisions are the main products of Hisense, and it is the largest TV manufacturer in China by market share since 2004.
A target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to said intended audience. In marketing and advertising, it is a particular group of considered within the predetermined target market, identified as the targets or recipients for a particular advertisement or message. Businesses that have a wide target market will focus on a specific target audience for certain messages to send, such as The Body Shops Mother's Day advertisements, which were aimed at the children and spouses of women, rather than the whole market which would have included the women themselves.
EDO Aircraft Corporation was an American aircraft manufacturing company known primarily for manufacturing pontoons for floatplanes.
Trane Technologies Inc. is a manufacturer of heating, ventilating and air conditioning (HVAC) systems and building management systems and controls. The company was a subsidiary of Ingersoll Rand Inc. which was the successor company to the American Standard Companies. Trane Technologies is now an independent company listed on NASDAQ (TT). It makes products under the Trane Brand name.
CaptiveAire Systems is the largest privately held manufacturer of commercial kitchen ventilation systems in the US and a manufacturer of HVAC equipment. The company, founded by Robert L. Luddy in 1976, is headquartered in Raleigh, North Carolina. Since its inception, the company has expanded from fire suppression to a wide array of products including exhaust, pollution control, fire suppression and prevention, HVAC, and utility distribution. In 2018, CaptiveAire brought in over $500 million in revenue.
Watsco, Inc. is the largest distributor of air conditioning, heating and refrigeration equipment, and related parts and supplies (HVAC/R) in the United States. Watsco was founded more than 60 years ago as a manufacturer of parts, components, and tools used in the HVAC/R industry. From 1973 to 1988 Watsco, under the leadership of its current CEO, Albert H. Nahmad, grew from US$5 million in revenues to US$25 million. In 1989, the company shifted its focus from manufacturing to distribution, by acquiring Gemaire Distributors Inc., a South Florida-based Rheem distributor. By 1997, Watsco added other OEMs to the mix, and moved into commercial refrigeration, as a result of the acquisition of Baker Distributing Company. Watsco divested its manufacturing business in 1998, selling it to International Comfort Products Corporation, now part of Carrier Corporation (Carrier). Revenues increased from US$64.1 million in 1989 to US$6.3 billion in 2021 via a strategy of acquiring companies with established market position, and subsequently building revenues and profit through a combination of adding locations, products, services, and other initiatives.
Daikin Industries, Ltd. is a Japanese multinational air conditioning manufacturing company headquartered in Osaka. It has operations in Japan, China, Australia, the United States, India, Southeast Asia, Europe, the Middle East, Latin America, and Africa.
IdleAir, a division of Convoy Solutions LLC, is a company that provides in-cab services to truckers via centralized systems at truck stops around the United States. IdleAir's service, the patented Advanced Travel Center electrification (ATE), was more complex and more expensive than traditional truck stop electrification (TSE) systems which are aimed at idle reduction reducing the amount of fuel consumed by trucks while they idle during rests.
SENER is a private engineering and technology group founded in 1956 specialized in activities related to Engineering and Construction, and has industrial holdings in companies working in the areas of energy, environment and aeronautics.
Midea Group is a Chinese electrical appliance manufacturer, headquartered in Beijiao town, Shunde District, Foshan, Guangdong and listed on Shenzhen Stock Exchange. As of 2018, the firm employs approximately 135,000 people in China and overseas with 200 subsidiaries and over 60 overseas branches. Midea Group is listed on Shenzhen Stock Exchange since 2013. It has been listed on the Fortune Global 500 since July 2016. Midea produces lighting, water appliances, floor care, small kitchen appliances, laundry, large cooking appliances, and refrigeration appliances. It also has a long history in producing home and commercial products in heating, ventilation and air conditioning (HVAC). It is the world's largest producer of robots and appliances.
J & E Hall is an English manufacturer of refrigeration equipment. It was originally established as an iron works in Dartford, Kent in 1785, with products including papermaking machines, steam engines and gun carriages, before it started producing refrigeration machinery in the 1880s. During the early 20th century, the company diversified to produce commercial vehicles, lifts and escalators, before refocusing on its core refrigeration and air conditioning products in the late 1960s. The company retains a head office and some R&D facilities in Dartford.
Raytheon Technologies Corporation is an American multinational aerospace and defense conglomerate headquartered in Waltham, Massachusetts. It is one of the largest aerospace, intelligence services providers, and defense manufacturers in the world by revenue and market capitalization. Raytheon Technologies (RTX) researches, develops, and manufactures advanced technology products in the aerospace and defense industry, including aircraft engines, avionics, aerostructures, cybersecurity, guided missiles, air defense systems, satellites, and drones. The company is also a large military contractor, getting a significant portion of its revenue from the U.S. government.
