Mark Boidman

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Mark Boidman
Mark Boidman - New York City - Oct 2013.JPG
Personal details
Born (1975-12-28) December 28, 1975 (age 48)
Montreal, Quebec, Canada
Residence(s)New York, New York United States
OccupationJanuary 2014 – Managing Director at Solomon Partners

Director at Digital Signage Federation Member of the Advisory Board at Gimbal, Inc.

Member of New York State Bar and Massachusetts State Bar

Contents

Mark Boidman is a Media and Tech investment banker and attorney at law, specializing in mergers and acquisitions. He advises companies across Media and Entertainment sectors, including digital media and marketing, retail technology, Pro AV and enterprise software/tech, on M&A and financing transactions. [1]

His notable clients include Netflix, Outfront Media, AMI Entertainment, Clear Channel Outdoor, Exterion Media, JCDecaux, Mood Media, RMG Networks, Titan, ACON Investments, Ares Management, Cox Enterprises, DirecTV, Discovery Communications, Disney, General Atlantic, GI Partners, H.I.G. Capital, KKR, Liberty Media, Lionsgate Entertainment, Mediacom Communications, Providence Equity, RevZilla, Scripps Networks, Searchlight Capital, and TiVo. [2] He also serves as an advisor to Bloomberg. [3]

Career

In 2000, Boidman joined Paul, Weiss, Rifkind, Wharton & Garrison law firm in New York City, where he practiced law in the Internet, Media, and Technology Mergers and Acquisitions Group. He also served on the law firm's public matters and hiring committees and was elected to its associates committee.

In 2004, Boidman joined Barclays Capital (originally Lehman Brothers) as head of Out-of-Home Advertising (DOOH), TV Broadcasting, and Radio Coverage in its Global Technology, Media and Telecom branch and senior member of the firm’s Defense/Activism team. During his time at Barclays Capital, he served as advisor to Lionsgate for its acquisition of Summit Entertainment, Van Wagner for the acquisition of Fuel Outdoor, TicketMonster for its sale to Living Social, [4] and Discovery Communications for its acquisitions of HowStuffWorks and Convex Group. Boidman executed more than $40 billion in overall transactions between 2004 and 2012. [5] He departed Barclays Capital in early 2013. [6]

In May 2013, Boidman joined Solomon Partners as Director in the Media, Entertainment, Communications and Technology Advisory Practice [7] and became managing director in 2014. Boidman became Head of Solomon’s Media & Entertainment Group in 2022.

In October 2014, Boidman served as financial advisor for the acquisition of Van Wagner Communications’ major market advertising business by CBS Outdoor Americas. The deal was valued as USD$690 million and resulted in CBS Outdoor acquiring approximately 1,100 large format billboard displays in a total of 11 US markets. [8] He was a keynote speaker at the 2014 Digital Signage Expo in Las Vegas, Nevada. [9] Additionally, Boidman was elected to the board of directors of the Digital Signage Federation that same year. [10]

In February 2015, Boidman was appointed Member of the Advisory Board at Gimbal, Inc., a geofencing and digital beacon technological company. [11] In May, Boidman was one of seven featured speakers at the 2015 OAAA-TAB National Convention + Expo in San Diego, alongside author Malcolm Gladwell. Boidman made specific recommendations to the attendees, including using technology to demonstrate ROI of OOH advertising and creating an open structure data management platform that would involve using data to target audiences. [12] In June 2015, Boidman was recognized as a “40 Under Forty” honoree by the National Association of Certified Valuators and Analysts (NACVA) and the Consultants' Training Institute (CTI). [13] He was named “Investment Banking MD of the Year” by Corporate Vision’s 2015 Executive Awards in November. [14] In December 2015, Boidman was awarded “Deal Maker of the Year” by Business Worldwide Magazine. [15] He also appeared at the 2015 International Consumer Electronics Show (CES), where he presented on emerging Digital Out-of-Home technologies and discussed the relationship between digital media, technology, and valuing content.

In 2018, Boidman, along with Goldman Sachs, advised Exterion Media in its sale to Global. [16]

Personal life

Boidman received joint LL.B and Bachelor of Civil Law degrees from McGill University in 2000. During his final year at McGill University, he clerked for the Superior Court of Quebec. Before law school, he studied business at McGill's Faculty of Management. He was a recipient of the J.W. McConnell Scholarship.

Himself being a cancer survivor, he co-founded "AntiOX In-A-Box" in 2007. The e-commerce company is dedicated to promoting antioxidant snacks, products, and healthy habits for cancer patients. Part of the annual profits are donated to universities researching the health effects of antioxidants. [17]

He is a member of the New York and Massachusetts State Bars.

Published works

Boidman is also a published author. His article "Out-of-Home Media as the Gateway to Mobile Commerce and Retargeting" was published in February 2014 in the Journal of Retail Analytics, a quarterly publication by Platt Retail Institute, LLC. [18] In this article, he addressed the role of new technology in delivering more capable and cost-effective DOOH media platforms to bridge the digital/mobile commerce gap. [19]

In 2018, his book titled Times Square Everywhere: The Next Wave in the Fast-Changing Media Landscape, in which he discusses the evolution of media and technology, was published. [20] The book was reviewed as a "thought-provoking primer on the out of home media and in-store media worlds." [21]

In 2019, he authored an Audiovisual article titled Holography: A Quantum Leap in the Audiovisual Landscape. [22]

His second book, Digital Sign Language: How to Thrive in the New Era of Pro AV and Out of Home Media, exploring the current state of the Pro AV and Out of Home media sectors in today's digital market, was released in the second half of 2023. [23]

Related Research Articles

Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This includes billboards, wallscapes, and posters seen while "on the go". It also includes place-based media seen in places such as convenience stores, medical centers, salons, and other brick-and-mortar venues. OOH advertising formats fall into four main categories: billboards, street furniture, transit, and alternative.

Pattison Outdoor Advertising is a Canadian out-of-home advertising company owned by the Jim Pattison Group. According to the Canadian Out-of-Home Measurement Bureau, it was Canada's largest out-of-home advertising company in 2013, holding more than 55% of the national market share in horizontal posters and a 43% market share of all traditional out-of-home media.

<span class="mw-page-title-main">Digital signage</span> Sub-segment of electronic signage

Digital signage is a segment of electronic signage. Digital displays use technologies such as LCD, LED, projection and e-paper to display digital images, video, web pages, weather data, restaurant menus, or text. They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants and corporate buildings etc., to provide wayfinding, exhibitions, marketing and outdoor advertising. They are used as a network of electronic displays that are centrally managed and individually addressable for the display of text, animated or video messages for advertising, information, entertainment and merchandising to targeted audiences.

<span class="mw-page-title-main">Clear Channel Outdoor</span> Outdoor advertising company

Clear Channel Outdoor Americas, Inc. (CCOA) is an out-of-home (OOH) advertising company based in San Antonio, Texas with operations throughout the U.S. and the Caribbean. CCOA is one of two separate business units operating as part of Clear Channel Outdoor Holdings, Inc. (CCOH). The other business unit, Clear Channel International (CCI), includes, Europe, Singapore and Latin America. Globally, both CCOA and CCI employ 5,800 people.

<span class="mw-page-title-main">Konka Group</span> Chinese electronics and appliances company

Konka Group Co., Ltd. is a Chinese manufacturer of electronics products headquartered in Shenzhen, Guangdong and listed on Shenzhen Stock Exchange.

<span class="mw-page-title-main">Audiovisual</span> Electronic media with both a sound and a visual component

Audiovisual (AV) is electronic media possessing both a sound and a visual component, such as slide-tape presentations, films, television programs, corporate conferencing, church services, and live theater productions.

David Niles is an American media artist, director, producer, director of photography, engineer, and designer. He opened the first HDTV production facility in the world in France in 1984.. Niles is the director of Niles Creative Group, a design and production facility.

Beaver Group is an organization whose focus is the delivery of digital signage, content design and web technologies.

Captivate is a digital media company with a network of 12,000 high-resolution, flat-panel elevator and lobby displays in 1,800 premier office buildings across North America. Published in two countries and two languages, the network spans over 31 metro areas or Designated Market Areas across the United States and Canada with a combined unique audience of 11.3 million viewers each month.

<span class="mw-page-title-main">RMG Networks</span>

RMG Networks, formerly Symon Communications, is a digital signage company headquartered in Texas.

<span class="mw-page-title-main">Digital billboard</span> Electronic advertising display

A digital billboard is a billboard that displays digital images that are changed by a computer every few seconds. Digital billboards are primarily used for advertising, but they can also serve public service purposes. These are positioned on highly visible, heavy traffic locations such as expressways and major roadways.

Mood Media Corporation is an international in-store provider of music, digital signage, hold music, on-hold messaging, scent, integrated audio/video, and interactive mobile marketing products. It was founded in 2004, and is based in Austin, Texas. The company provides services to a variety of retailers and other business verticals such as restaurant, financial, healthcare, hospitality and QSR. Mood Media Corporation has expanded its product offerings through acquisitions of Somerset Entertainment in Canada, BIS Group in Europe, and Trusonic, AEI Music Network Inc., Muzak, DMX, Technomedia, and GoConvergence in the United States.

CognoVision Solutions Inc. was a Toronto-based provider of real-time audience measurement and retail intelligence solutions. The company created Anonymous Video Analytics (AVA) software that uses small video cameras and real-time Computer vision algorithms to detect faces and people for measuring viewership of Digital signage or estimating traffic flow patterns in a retail store.

<span class="mw-page-title-main">C-nario</span>

Founded in 2002, C-nario is a provider of digital signage software, headquartered in Israel.

ЕКТА is a group of companies, a Ukrainian developer and manufacturer of LED video screens based on LED technology. EKTA was founded on January 19, 1992 by a group of engineers with experience in business video equipment development. The central office of the managing company is located in Kyiv, and the LED-screen production plant is located in Zhytomyr (Ukraine).

Tapad Inc. is a venture-funded startup company based in New York City that develops and markets software and services for cross-device advertising and content delivery. It uses algorithms to analyze internet and device data and predict whether two or more devices are owned by the same person. Participating websites and apps then cater their advertisements based on a collective knowledge of the user's actions across all of their devices.

The OAAA OBIE Awards is an awards program managed by the Out of Home Advertising Association of America recognizing creativity in the out-of-home advertising (OOH) industry. The name OBIE is derived from the ancient Egyptian obelisk meaning, a tall stone structure used to publicize laws and treaties thousands of years ago. Many historians consider the obelisk as the first true form of advertising.

Digital Signage Federation (DSF) is an American non-profit organization dedicated to the advancement of the Digital Signage industry. It was established and named by Angelo R. Varrone, then founded in 2010 by a number of industry professionals to form a trade association focused on education, networking, and standards development. The purposes of the DSF are to support and promote the common business interests of the interactive technologies industry, the digital signage industry, and the digital out-of-home network industry (DOOH).

The Out of Home Advertising Association of America (OAAA) is a trade association representing all out of home (OOH) media formats in the United States.

Float4 is a Montreal-based multidisciplinary studio that integrates digital experiences in physical spaces to amplify their identity. Founded in 2008, Float4 produces immersive and interactive installations internationally for companies. Float4 launched its proprietary platform, RealMotion, during Infocomm 2017 in Orlando.

References

  1. ↑ "Mark Boidman". Ministry of New Media.
  2. ↑ "Building Investible Value in a DOOH Network". DSE Digital Out-of-Home Network Operators Conference. 31 October 2013. Archived from the original on 6 March 2014. Retrieved 18 January 2014.
  3. ↑ "Netflix Earnings: What to Watch for in Fourth-Quarter Results". Bloomberg. 17 January 2020.
  4. ↑ "Event Recap: Barclays Capital M&A Overview". October 2010.
  5. ↑ "Investors Want To See Revenue And Growth". DailyDOOH. 24 October 2012.
  6. ↑ "The DailyDOOH Investor Conference". DailyDOOH. 13 October 2014.
  7. ↑ "Peter J. Solomon Company Adds Two Senior Bankers". Daily Finance. 9 May 2013.
  8. ↑ "US Firm Executes Historic Billboard Advertising Deal". Ad Club Insider. 26 November 2015.
  9. ↑ "PJSC Media Banker Mark Boidman to Present at Digital Signage Expo (DSE) 2014". Printing News. 6 February 2014.
  10. ↑ "DSF Announces New Board Members; Sarubbi Now Chairs Org". Sixteen Nine. All Digital Signage. 6 January 2014.
  11. ↑ "Qualcomm's Gimbal Now a Stand-Alone Company". NBC San Diego. 29 May 2014.
  12. ↑ "PJSC Managing Director Mark Boidman Featured Speaker at 2015 OAAA-TAB National Convention + Expo". Business Wire. 28 April 2015.
  13. ↑ "Mark Boidman Named "40 Under Forty"". Digital Signage Connection. 12 June 2015.
  14. ↑ "Executive Awards 2015". Corporate Vision. 5 November 2015.
  15. ↑ "The Deal of the Year Awards 2015". Business Worldwide Magazine. 5 September 2015.
  16. ↑ Beltran, Luisa (15 October 2018). "Platinum Equity to exit Exterion Media". PE Hub.
  17. ↑ "Cancer Survivors Develop Healthy Food Gift Business". 23 May 2008.
  18. ↑ "Out-of-Home Media as the Gateway to Mobile Commerce and Retargeting". Journal of Retail Analytics. 6 February 2014. Archived from the original on 6 March 2014. Retrieved 6 March 2014.
  19. ↑ "On-vehicle digital signage is on the move". Digital Signage Today. 19 September 2014.
  20. ↑ "PJ SOLOMON's Mark Bodiman Discusses the Evolution of Media and Technology in His New Book, 'Times Square Everywhere". Bloomber. 3 May 2018.
  21. ↑ "Babypie Publishing Times Square Everywhere: The Next Wave in the Fast-Changing Media Landscape". Sears.
  22. ↑ "PJ SOLOMON Expands Coverage of Highly Fragmented Professional Audiovisual Industry". Yahoo Finance. 17 July 2019.
  23. ↑ "Digital Sign Language: How to Thrive in the New Era of Pro AV and Out of Home Media". Global Newswire. 19 December 2023.
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