Markkinointi & Mainonta

Last updated

Markkinointi & Mainonta
CategoriesMarketing magazine
Frequency
  • Weekly (1994–2009)
  • Biweekly (2009–2020)
Founded1994
Final issue18 December 2020
CompanyAlma Talent
Country Finland
Based in Helsinki
Language Finnish
ISSN 1237-6655
OCLC 925301832

Markkinointi & Mainonta, abbreviated as M&M, (Finnish : Marketing and Advertising) was a marketing magazine based in Helsinki, Finland. It was in circulation between 1994 and 2020.

Contents

History and profile

M&M was started in 1994 by a group, including Kim Weckström, a Finnish entrepreneur. [1] Weckström was the founding editor of the magazine. [2] M&M was first owned by Talentum. [3] Later it became part of Alma Talent. [4]

M&M came out weekly between its start in 1994 and 2009. [3] Then it appeared on a biweekly basis. [3] As of 2009 Heimo Hatakka was the editor-in-chief of the magazine. [5]

The target audience of M&M was marketing professionals, including the managers and decision makers in the field. [6] The magazine published annual lists such as Top 300 brands. [7] The editors of the magazine joined a jury members in the Epica contest on Europe's best advertising. [8] The last edition of the magazine appeared on 18 December 2020. [4] [9] The parent company, Alma Talent, also closed two other magazines, Metallitekniikka and Tekniikan Historia. [4]

M&M sold 3,500 copies in 2018. [6]

See also

List of magazines in Finland

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References

  1. ↑ Ossi Kurki-Suonio (November 2020). "Amazon's secretive launch took the Swedes with a surprise". Kauppalehti . Retrieved 25 August 2021.
  2. ↑ Kim Weckström (27 December 2020). "Näin Markkinointi & Mainonta -lehti syntyi". Kauppalehti (in Finnish). Retrieved 24 November 2023.
  3. 1 2 3 "M&M ja Tietoviikko harventavat ilmestymistään". Yle Uutiset (in Finnish). 21 September 2009. Retrieved 24 November 2023.
  4. 1 2 3 "Markkinointi & Mainonta lakkautetaan". MRKTNG (in Finnish). 19 November 2020. Retrieved 25 August 2021.
  5. ↑ Matti Markkola (6 March 2009). "Mediakyttä: Markkinointi ja mainonta lakkautetaan – katso kuvat". Ylioppilaslehti (in Finnish). Retrieved 25 August 2021.
  6. 1 2 "Facts". G+J. Archived from the original on 1 October 2020. Retrieved 25 August 2021.
  7. ↑ Vilma Luoma-Aho; et al. (2010). "Corporate reputation and the news media in Finland". In Craig Carroll (ed.). Corporate Reputation and the News Media: Agenda-setting Within Business News Coverage in Developed, Emerging, and Frontier Markets. London; New York: Routledge. p. 48. ISBN   978-1-135-25244-1.
  8. ↑ Richard Hogqvist (2010). Epica Book 23: Europe's Best Advertising. Singapore: AVA Publishing SA. p. 9. ISBN   978-2-88479-108-3.
  9. ↑ Tero Kartastenpää (18 December 2020). "Markkinointi & Mainonta meni nettiin ennen muita ja keräsi alan juorut juottamalla olutta juhlissa: Nyt ilmestyi lehden viimeinen numero, ja se on lähinnä surullinen". Helsingin Sanomat (in Finnish). Retrieved 24 November 2023.
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