Marshall W. Van Alstyne | |
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![]() Van Alstyne in 2011 | |
Born | 1962 (age 61–62) |
Citizenship | American |
Alma mater | Yale MIT |
Known for | Two-sided markets Platform economics Cyberbalkanization Business-to-business platforms |
Scientific career | |
Fields | Information Systems Economics |
Institutions | Boston University MIT Sloan School of Management |
Marshall W. Van Alstyne (born March 28, 1962) is the Allen and Kelly Questrom Professor in IS [1] at Boston University and a research associate at the MIT Initiative on the Digital Economy. [2] He co-developed the theory of two-sided markets with Geoffrey G Parker. [3] His work focuses on the economics of information. This includes a sustained interest in information markets and in how information and technology affect productivity with a new emphasis on “platforms” as an extension of the work on two-sided markets.
Marshall Van Alstyne was born in Columbus, Ohio. He received a B.A. in Computer Science from Yale University in 1984. He then moved to Software Systems Developer role at Martin Marietta Data Systems in Colorado and later Associate Staff at MIT Lincoln Laboratory in Massachusetts, before starting his M.S. and Doctorate programs. He obtained his MS in Management in 1991 and Ph.D. in Information Systems and Economics in 1998, both at the MIT Sloan School of Management. [3]
Alstyne is a professor at Boston University and research associate at the MIT Initiative on the Digital Economy. Marshall co-organizes and co-chairs the annual MIT Platform Strategy Summit, an executive meeting on platform-centered economics and management, and he organizes and co-chairs the Platform Strategy Research Symposium, the premier conference on Platform research. [3]
After finishing his PhD, he joined as an assistant professor at the University of Michigan, [4] and later joined Boston University in 2004.
He is the co-author of Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You. [5] The book describes the information technologies, standards, and rules that make up platforms, and are used and developed by the biggest and most innovative global companies. [6] Forbes included it among 16 must-read business books for 2016, describing it as "a practical guide to the new business model that is transforming the way we work and live." [7]
He is the son of constitutional law scholar William Van Alstyne. [12]
Chief information officer (CIO), chief digital information officer (CDIO) or information technology (IT) director, is a job title commonly given to the most senior executive in an enterprise who works with information technology and computer systems, in order to support enterprise goals.
The Sloan School of Management at Massachusetts Institute of Technology is the business school of the Massachusetts Institute of Technology, a private university in Cambridge, Massachusetts. MIT Sloan offers bachelor's, master's, and doctoral degree programs, as well as executive education. Its degree programs are among the most selective in the world. MIT Sloan emphasizes innovation in practice and research. Many influential ideas in management and finance originated at the school, including the Black–Scholes model, the Solow–Swan model, the random walk hypothesis, the binomial options pricing model, and the field of system dynamics. The faculty has included numerous Nobel laureates in economics and John Bates Clark Medal winners.
Shuman Ghosemajumder is a Canadian technologist, entrepreneur, and author. He is the former click fraud czar at Google, the author of works on technology and business including the Open Music Model, and co-founder of TeachAids. He was chief technology officer for Shape Security, which was acquired in 2020 for $1 billion by F5 Inc, where he became head of artificial intelligence.
Erik Brynjolfsson is an American academic, author and inventor. He is the Jerry Yang and Akiko Yamazaki Professor and a Senior Fellow at Stanford University where he directs the Digital Economy Lab at the Stanford Institute for Human-Centered AI, with appointments at SIEPR, the Stanford Department of Economics and the Stanford Graduate School of Business. He is also a research associate at the National Bureau of Economic Research and a best-selling author of several books. From 1990 to 2020, he was a professor at MIT.
The Alfred P. Sloan Foundation is an American philanthropic nonprofit organization. It was established in 1934 by Alfred P. Sloan Jr., then-president and chief executive officer of General Motors.
The Questrom School of Business is the business school of Boston University, a private research university based in Boston. Founded in 1913 and formerly known as the School of Management, the school received its current name in 2015.
A two-sided market, also called a two-sided network, is an intermediary economic platform having two distinct user groups that provide each other with network benefits. The organization that creates value primarily by enabling direct interactions between two distinct types of affiliated customers is called a multi-sided platform. This concept of two-sided markets has been mainly theorised by the French economists Jean Tirole and Jean-Charles Rochet and Americans Geoffrey G Parker and Marshall Van Alstyne.
Stuart E. Madnick is an American computer scientist, and professor of information technology at the MIT Sloan School of Management and the Massachusetts Institute of Technology school of engineering. He is the director of Cybersecurity at MIT Sloan (CAMS), formerly called the MIT Interdisciplinary Consortium for Improving Critical Infrastructure Cybersecurity ( ³).
Catalyst Code: The Strategies Behind the World's Most Dynamic Companies is a book by Market Platform Dynamics founder David S. Evans and MIT economist Richard L. Schmalensee published in 2007.
David C. Schmittlein is an American academic administrator serving as the John C Head III Dean and Professor of Marketing at the MIT Sloan School of Management. He was appointed on August 27, 2007. Prior to joining MIT, Schmittlein was the Ira A. Lipman Professor and Professor of Marketing at the Wharton School of the University of Pennsylvania.
M. Eric Johnson is Dean of the Owen Graduate School of Management, Vanderbilt University. Formerly, he was Associate Dean and the Benjamin Ames Kimball Professor at the Tuck School of Business at Dartmouth College in Hanover, New Hampshire, United States. He was also Director of the Glassmeyer/McNamee Center for Digital Strategies. Prior to Tuck, he was a professor at management at Vanderbilt University and a development engineer at Hewlett-Packard.
The Deutsche Bank Prize in Financial Economics honors renowned researchers who have made influential contributions to the fields of finance and money and macroeconomics, and whose work has led to practical and policy-relevant results. It was awarded biannually from 2005 to 2015 by the Center for Financial Studies (CFS), in partnership with Goethe University Frankfurt, and is sponsored by Deutsche Bank Donation Fund. The award carried an endowment of €50,000, which was donated by the Stiftungsfonds Deutsche Bank im Stifterverband für die Deutsche Wissenschaft.
Michael D. Smith is an American academic who is the J. Erik Jonsson Professor of Information Technology and Marketing at the Heinz College of Carnegie Mellon University with joint-appointment at the Tepper School of Business.
Platform evangelism is the application of technology evangelism to a multi-sided platform. It seeks to accelerate the growth of a platform's commercial ecosystem of complementary goods, created by independent developers, as a means to the end of maximizing the platform's market share. This initiative focuses on providing developers the resources to innovate, participate, and provide feedback to grow the platform.
Geoffrey G Parker is a scholar whose work focuses on distributed innovation, energy markets, and the economics of information. He co-developed the theory of two-sided markets with Marshall Van Alstyne.
Jeanne Wenzel Ross is an American organizational theorist and principal research scientist at MIT Sloan School of Management and the MIT Center for Information Systems Research (CISR), specializes in Enterprise Architecture, ICT and Management. She is known for her work on IT governance, and Enterprise architecture.
Peter Weill is an Australian computer scientist and organizational theorist, Professor of Information Systems Research at the MIT Sloan School of Management, and chairman of the MIT Center for Information Systems Research (CISR).
William H. Gruber is an American organizational theorist, former professor at MIT, Boston College and Northeastern University, consultant and author, known for his work in the field of computer technology in business in the 1980s.
Sangeet Paul Choudary is a business executive, advisor, and best-selling author. He is best known for his work on platform economics and network effects. He is the co-author of the international best-selling book Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You.
Many markets are structured as platform ecosystems, they can be open or closed platforms, where a stable core mediates the relationship between a wide range of complements and prospective end-users.