Marty Neumeier

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Marty Neumeier
Marty Neumeier.jpg
Born (1947-10-10) October 10, 1947 (age 77)
OccupationAuthor, designer, consultant
NationalityAmerican
Genrenon-fiction
Notable worksThe Brand Gap, Zag, Metaskills

Marty Neumeier (born October 10, 1947) is an American author and speaker who writes about brand, design, innovation, and creativity. He is currently Director of CEO Branding for Liquid Agency, a branding agency in San Jose, California. [1]

Contents

Career

Neumeier attended Art Center College of Design from 1967 to 1969. For 15 years he worked in advertising and brand design as a communication designer and writer in Southern California. In 1984 he moved to Silicon Valley to work with clients such as Adobe, Apple, Hewlett-Packard, Microsoft, and Symantec. By 1998 his firm Neumeier Design Team created retail packaging for software products, including Filemaker, Norton Antivirus, Apple system software, and HP LaserJet. [2] He was also a contributing editor for the magazine Communication Arts.

In 1996 Neumeier founded the "seminal but now-defunct design magazine Critique", a quarterly publication about design thinking. [3] [4] Critique's designer contributors included Robert Bringhurst, Ivan Chermayeff, Milton Glaser, Steven Heller, Stefan Sagmeister, Paula Scher, David Stuart and Massimo Vignelli.

In 2003, Neumeier started Neutron, a San Francisco consulting firm specializing in internal branding, and wrote three books: The Brand Gap, Zag (included in The 100 Best Business Books of All Time by Jack Covert and Todd Sattersten. [5] ) and The Designful Company. [6] [7] [8] He also served on the board of directors of AIGA, known until 2005 as the American Institute of Graphic Arts, developing its first mission statement. He was president of AIGA Center for Brand Experience, where he edited and published The Dictionary of Brand. [9] [10]

In 2009, Neutron merged with Liquid Agency, which named Neumeier the firm's Director of Transformation. [11] At Liquid he wrote two books on business creativity, Metaskills and The 46 Rules of Genius, and an updated version of The Dictionary of Brand for Google. [12] He currently maintains two blog series, Steal This Idea and The Rules of Genius. He has given talks and workshops at events such as the UX conference in London [13] and the Design Management Institute's Remix conference. [14] His slide presentation, The Brand Gap, has been viewed over 25 million times. [15]

Books

Video

Marty Neumeier's Innovation Workshop, 2009, New Riders. An instructional DVD with group exercises. [16]

Selected articles

References

  1. ↑ Design Management Institute Archived February 1, 2014, at the Wayback Machine , 2014. Accessed January 23, 2014.
  2. ↑ Graphis 338 Archived February 3, 2014, at the Wayback Machine , Barnett, C. "Interview with Marty Neumeier: Life after Critique." Graphis 338 (2002): 94–103. Accessed January 18, 2014.
  3. ↑ AIGA Design Archives, Critique Magazine, Fall 1996. Accessed January 18, 2014.
  4. ↑ Strategy + Business review of Critique Magazine, Hurst, David K. "A Robot Ate My Job: Review of Metaskills: Five Talents for the Robotic Age by Marty Neumeier." Strategy + Business 72, Autumn 2013. Accessed September 18, 2013.
  5. ↑ "Books in the 100 Best", Covert, Jack and Sattersten, Todd. Blog: The 100 Best Business Books of All Time. Accessed January 18, 2014.
  6. ↑ The Brand Gap review, Morningstar Multimedia, January 2013. Accessed January 18, 2014.
  7. ↑ The Brand Gap review, Scanlon, Jessie. "The Onliness of Strong Brands." Bloomberg Businessweek, November 2006. Accessed January 18, 2014.
  8. ↑ The Designful Company discussion Archived February 1, 2014, at the Wayback Machine , "Brand Gap and Zag Author Marty Neumeier's New Book The Designful Company on Virtual Tour." Sandblog, April 2009. Accessed January 18, 2014.
  9. ↑ AIGA.org, Accessed January 18, 2014.
  10. ↑ The Dictionary of Brand, Accessed January 18, 2014.
  11. ↑ "Liquid Agency Merges with Neutron LLC", Bloomberg Business Wire. November 10, 2009. Accessed January 18, 2014.
  12. ↑ Metaskills interview, "Marty Neumeier on Identifying Your Metaskills." Podcast: Author Talk with Nancy Aldrich-Ruenzel. February 8, 2013. Accessed January 18, 2014.
  13. ↑ Speakers at UX London 2013, Accessed January 23, 2014.
  14. ↑ Speakers at Remix 2008 Archived February 1, 2014, at the Wayback Machine , Accessed January 23, 2014.
  15. ↑ The Brand Gap slideshow, Accessed January 18, 2014.
  16. ↑ "Marty Neumeier's Innovation Workshop." Pearson Higher Education. Accessed January 18, 2014.
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