Mass action (sociology)

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Mass action in sociology refers to the situations where numerous people behave simultaneously in a similar way but individually and without coordination.

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For example, at any given moment, many thousands of people are shopping - without any coordination between themselves, they are nonetheless performing the same mass action. Another, more complicated example would be one based on a work of 19th-century German sociologist Max Weber, The Protestant Ethic and the Spirit of Capitalism : Weber wrote that capitalism evolved when the Protestant ethic influenced large number of people to create their own enterprises and engage in trade and gathering of wealth. In other words, the Protestant ethic was a force behind an unplanned and uncoordinated mass action that led to the development of capitalism.

A bank run is mass action with sweeping implications. Upon hearing news of a bank's anticipated insolvency, many bank depositors may simultaneously rush down to a bank branch to withdraw their deposits. [1]

More developed forms of mass actions are group behavior and group action.

Epidemiology meaning

In epidemiological (disease) models, assuming the "law of mass action" means assuming that individuals are homogeneously mixed and every individual is about as likely to interact with every other individual. This is a common assumption in models such as the SIR model.

This idea serves as the main plot theme in author Isaac Asimov's work, Foundation . In the early books of the series, the main character, Hari Seldon, uses the principal of mass action to foresee the imminent fall of the Galactic Empire, which encompasses the entire Milky Way, and a dark age lasting thirty thousand years before a second great empire arises. (In later books the principle is augmented with more recent developments in mathematical sociology.) With this, he hopes to reduce that dark age to only one thousand years, ostensibly by creating an Encyclopedia Galactica to retain all current knowledge.

See also

Footnotes

  1. Fuller, Robert L. (2011). Phantom of Fear: The Banking Panic of 1933. pp. 16–22.

Further reading


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Sociology of religion Branch of sociology

Sociology of religion is the study of the beliefs, practices and organizational forms of religion using the tools and methods of the discipline of sociology. This objective investigation may include the use both of quantitative methods and of qualitative approaches.

Social norm Informal understanding of acceptable conduct

Social norms are shared standards of acceptable behavior by groups. Social norms can both be informal understandings that govern the behavior of members of a society, as well as be codified into rules and laws. Social normative influences or social norms, are deemed to be powerful drivers of human behavioural changes and well organized and incorporated by major theories which explaining human behaviour. Institutions are composed of multiple norms. Norms are shared and social beliefs about behavior; thus, they are distinct from "ideas", "attitudes", and "values", which can be held privately, and which do not necessarily concern behavior. Norms are contingent on context, social group, and historical circumstances.

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A role is a set of connected behaviors, rights, obligations, beliefs, and norms as conceptualized by people in a social situation. It is an expected or free or continuously changing behavior and may have a given individual social status or social position. It is vital to both functionalist and interactionist understandings of society. Social role theory posits the following about social behavior:

  1. The division of labour in society takes the form of the interaction among heterogeneous specialized positions, we call roles.
  2. Social roles included appropriate and permitted forms of behavior and actions that recur in a group, guided by social norms, which are commonly known and hence determine the expectations for appropriate behavior in these roles, which further explains the place of a person in the society.
  3. Roles are occupied by individuals, who are called actors.
  4. When individuals approve of a social role, they will incur costs to conform to role norms, and will also incur costs to punish those who violate role norms.
  5. Changed conditions can render a social role outdated or illegitimate, in which case social pressures are likely to lead to role change.
  6. The anticipation of rewards and punishments, as well as the satisfaction of behaving pro-socially, account for why agents conform to role requirements.
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Collective action refers to action taken together by a group of people whose goal is to enhance their condition and achieve a common objective. It is a term that has formulations and theories in many areas of the social sciences including psychology, sociology, anthropology, political science and economics.

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The expression collective behavior was first used by Franklin Henry Giddings and employed later by Robert Park and Ernest Burgess, Herbert Blumer, Ralph H. Turner and Lewis Killian, and Neil Smelser to refer to social processes and events which do not reflect existing social structure, but which emerge in a "spontaneous" way. Use of the term has been expanded to include reference to cells, social animals like birds and fish, and insects including ants. Collective behavior takes many forms but generally violates societal norms. Collective behavior can be tremendously destructive, as with riots or mob violence, silly, as with fads, or anywhere in between. Collective behavior is always driven by group dynamics, encouraging people to engage in acts they might consider unthinkable under typical social circumstances.

<i>The Protestant Ethic and the Spirit of Capitalism</i> 1905 book by Max Weber

The Protestant Ethic and the Spirit of Capitalism is a book written by Max Weber, a German sociologist, economist, and politician. Begun as a series of essays, the original German text was composed in 1904 and 1905, and was translated into English for the first time by American sociologist Talcott Parsons in 1930. It is considered a founding text in economic sociology and a milestone contribution to sociological thought in general.

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In sociology, social action, also known as Weberian social action, is an act which takes into account the actions and reactions of individuals. According to Max Weber, "Action is "social" insofar as its subjective meaning takes account of the behavior of others and is thereby oriented in its course."

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Consumer capitalism is a theoretical economic and social political condition in which consumer demand is manipulated in a deliberate and coordinated way on a very large scale through mass-marketing techniques, to the advantage of sellers.

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