Related Research Articles
Mass media include the diverse arrays of media that reach a large audience via mass communication.
Propaganda is communication that is primarily used to influence or persuade an audience to further an agenda, which may not be objective and may be selectively presenting facts to encourage a particular synthesis or perception, or using loaded language to produce an emotional rather than a rational response to the information that is being presented. Propaganda can be found in a wide variety of different contexts.
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure is mostly media-based, and this differentiates it from advertising as a form of marketing communications. Public relations aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. But in the early 21st century, advertising is also a part of broader PR activities.
A press release is an official statement delivered to members of the news media for the purpose of providing information, creating an official statement, or making an announcement directed for public release. Press releases are also considered a primary source, meaning they are original informants for information. A press release is traditionally composed of nine structural elements, including a headline, dateline, introduction, body, and other components. Press releases are typically delivered to news media electronically, ready to use, and often subject to "do not use before" time, known as a news embargo.
In public relations and communication science, publics are groups of individual people, and the public is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, and suffered more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.
A newspaper of record is a major national newspaper with large circulation whose editorial and news-gathering functions are considered authoritative and independent; they are thus "newspapers of record by reputation" and include some of the oldest and most widely respected newspapers in the world. The number and trend of "newspapers of record by reputation" is related to the state of press freedom and political freedom in a country.
A press kit, often referred to as a media kit in business environments, is a pre-packaged set of promotional materials that provide information about a person, company, organization or cause and which is distributed to members of the media for promotional use. Press kits are often distributed to announce a release or for a news conference.
Arena was a British monthly men's magazine. The magazine was created in 1986 by Nick Logan, who had founded The Face in 1980, to focus on trends in fashion and entertainment. British graphic designer Neville Brody, who had designed The Face, designed Arena's launch appearance.
Mass communication is the process of imparting and exchanging information through mass media to large population segments. It utilizes various forms of media as technology has made the dissemination of information more efficient. Primary examples of platforms utilized and examined include journalism and advertising. Mass communication, unlike interpersonal communication and organizational communication, focuses on particular resources transmitting information to numerous receivers. The study of mass communication is chiefly concerned with how the content and information that is being mass communicated persuades or affects the behavior, attitude, opinion, or emotion of people receiving the information.
Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. Copywriting is aimed at selling products or services. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences.
Earned media is content relating to a person or organization, which is published by a third party without any form of payment to the publisher. It includes articles by media outlets, interviews with the person or representatives of the organization, or bylined editorials in trade press and other publications. It may also include social media sharing, unpaid mentions by podcast hosts and guests, or word-of-mouth marketing.
Mass media in Nigeria has an interesting and long history.
Scott Munson Cutlip was a pioneer in public relations education.
Most textbooks date the establishment of the "Publicity Bureau" in 1900 as the start of the modern public relations (PR) profession. Of course, there were many early forms of public influence and communications management in history. Basil Clarke is considered the founder of the PR profession in Britain with his establishment of Editorial Services in 1924. Academic Noel Turnball points out that systematic PR was employed in Britain first by religious evangelicals and Victorian reformers, especially opponents of slavery. In each case the early promoters focused on their particular movement and were not for hire more generally.
The Public Relations Institute of Australia (PRIA) is a peak body for public relations and communication professionals in Australia. It promotes high ethical standards in the public relations and communication industry through accredited membership, resources, training, and recognition.
J. Bhagyalakshmi is an Indian journalist, poet, and novelist.
Al Riyadh is a Riyadh-based, pro-government Saudi daily newspaper. Its sister paper was Riyadh Daily that was in circulation between 2003 and 1 January 2004. Al Riyadh is one of the dominant papers in Nejd.
Cosette Nell Kies was an American writer, librarian, and academic. She was a professor and occult researcher at Northern Illinois University where she served as chair of library and information services. Kies wrote on topics including public relations and marketing for libraries and horror fiction for young adults.
References
- 1 2 3 Broom, Glen (2012). Cutlip and Center's Effective Public Relations. Pearson PLC. pp. 187–188. ISBN 978-0132669153.
- ↑ Carden, Ann (2010). Public Relations Writing Worktext: A Practical Guide for the Profession. Routledge. p. 210. ISBN 978-1135231576.
- ↑ Schiavo, Renata (2011). Health Communication: From Theory to Practice. Wiley & Sons. p. 139. ISBN 978-1118040966.
- ↑ Goldberg, Barbara. "How to Stay in Control of Your PR Message". allbusiness.com. allbusiness.com . Retrieved January 17, 2018.
- ↑ Business Communication. PHI Learning. 2009. p. 135. ISBN 978-8120337299.
 | This advertising-related article is a stub. You can help Wikipedia by expanding it. |