Mathilda Gvarliani

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Mathilda Gvarliani
Born (2004-05-17) 17 May 2004 (age 20)
Mestia, Georgia
Modeling information
Height1.74 m (5 ft 8+1⁄2 in)
Hair colorBrown
Eye colorBrown
Agency

Mathilda Gvarliani is a Georgian fashion model. She was the first Georgian model to walk the Victoria's Secret Fashion Show as well as the first Georgian model to appear on a Vogue cover. [2] In a controversial business decision, Gvarliani was one of 30 models hired by Swedish clothing store H&M for its "digital twins" campaign, allowing the company to use their likenesses with AI technology in branding. [3]

Career

Gvarliani initially started looking for a modeling agent when she was 12, but was told to come back when she was old enough. Later, she began her career by attending a casting for a modeling agency in Tbilisi and was hired on the spot. [4] She debuted at Louis Vuitton's resort show in San Diego, California. [5] In her first seasons, Gvarliani walked the runway for Chanel, Dior, Isabel Marant, Chloé, Gucci, and Schiaparelli. [6] [2] In 2022 and 2024, she appeared on two respective covers of Vogue Netherlands [2] and she appeared in the December 2024 60th anniversary issue of Vogue Italia alongside many other famous models, including Anok Yai, Alex Consani, and Eva Herzigová. [7] When the Victoria's Secret Fashion Show returned from its hiatus, Gvarliani became the first Georgian model to walk in the show in its history. [8]

References

  1. ↑ "Mathilda Gvarliani - Model".
  2. 1 2 3 Conor, Ashley (22 July 2024). "MATHILDA GVARLIANI". 5Eleven Magazine.
  3. ↑ Hauser, Christine (28 March 2025). "Look Again: That H&M Model Showing Off a New Look May Be a Digital Clone". The New York Times. Archived from the original on 2 April 2025. Ms. Gvarliani is one of more than two dozen models that H&M is working with this year to create digital replicas for use on the company's social media platforms and in its marketing campaigns[.]
  4. ↑ "Model of the Week: Georgian Rookie Mathilda Gvarliani Debuted at Louis Vuitton". 24 January 2023.
  5. ↑ Garavito García, Eurídice Aiymet (3 April 2025). "Mathilda Gvarliani y Vilma Sjöberg, las modelos de H&M que ya tienen gemelas digitales". Harper's Bazaar Mexico (in Spanish).
  6. ↑ Abate, Valentina. "Mathilda Gvarliani, dalla Georgia al mondo. Storia di una modella che non ama prendersi troppo sul serio". Vogue Italia (in Italian).
  7. ↑ Ragazzi, Francesca (26 November 2024). "Le 6 cover di Dicembre 2024 e le foto esclusive del party "no social media" per i 60 anni di Vogue Italia". Vogue Italia (in Italian).
  8. ↑ Razmadze, Mariam (16 October 2024). "Mathilda Gvarliani walks for Victoria's Secret Fashion Show 2024".
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