Mauro Porcini

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Mauro Porcini
Mauro Porcini
Mauro Porcini (54366927628).jpg
Alma mater Politecnico di Milano
Occupation Chief Design Officer
Employer Samsung
Website www.mauro-porcini.com

Mauro Porcini is an Italian designer and business executive who is the first chief design officer for Samsung. He previously served as the chief design officer at 3M and PepsiCo. He is the author of two books and received several awards and recognition for his work in design and innovation. [1]

Contents

Early life and education

Porcini was born in Gallarate, Italy [2] and raised in Varese. [3] He studied industrial design at Politecnico di Milano, [4] receiving his Master's degree from the university in 2000. [2]

Career

Porcini began his career at Philips Design prior to starting the design firm Wisemad Srl with Claudio Cecchetto. [5] He then worked at 3M, joining its European operations as a design manager in 2002 and becoming head of global strategic design three years later. He became the company's first chief design officer in 2010. [6] His work there was described in the media as having "turned pedestrian Scotch tape and Post-it note dispensers into desk art". [7]

In 2012, Porcini was recruited to be the first chief design officer Pepsico. [7] [8] [9] It was reported at the time that ""PepsiCo hired Porcini largely because he created a design-led culture from scratch at a major company, 3M". [7] He also serves as a senior vice president and has been credited with innovative designs for the company's product portfolio and brands. [10] He and his team have received more than 2,300 design and innovation awards and in 2018 he was awarded the title of Cavaliere dell’Ordine della Stella d’Italia, and order of Knighthood, by Sergio Mattarella. [11]

In 2021, Porcini published L'Età dell'Eccellenza - Come Innovazione e Creatività Possono Costruire un Mondo Migliore (en., Age of Excellence). [12] The following year he published The Human Side of Innovation, a book about innovation, design, and leadership. [13] The book Good Design is for Everyone details his first 10 years of his work at the Pepsico. [14]

Porcini has received recognition for his work in design, including being name one of the 50 Most Influential Designers in American by Fast Company [15] and part of Fortune's 40 Under 40 list. [16] [17] In 2025, he became the first chief design officer at Samsung. [18]

References

  1. Anno Fa, Piu Di Un (March 6, 2021). ""Innovazione, creatività e gioco di squadra, la mia ricetta per un nuovo Rinascimento italiano"". la Repubblica (in Italian).
  2. 1 2 "GEI Luncheon in honor of Mauro Porcini Chief Design Officer of PepsiCo". Gruppo Esponenti Italiani.
  3. Crespi, Lorenzo (August 30, 2024). "Varese, il designer di Pepsi Mauro Porcini: «Il valore umano porta valore finanziario»". Malpensa24 (in Italian).
  4. Mclaughlin, Aimee (October 31, 2022). "PepsiCo's Mauro Porcini: "The world needs design thinking"". Creative Review.
  5. de Vries, James (August 11, 2015). "PepsiCo's Chief Design Officer on Creating an Organization Where Design Can Thrive". Harvard Business Review.
  6. "3M Chief Design Officer Porcini Leaves for PepsiCo". Twin Cities Business. June 22, 2012.
  7. 1 2 3 "Channeling Steve Jobs". The Birmingham News. September 30, 2012. pp. 5C via newspapers.com.
  8. Toh, Michelle (March 20, 2017). "PepsiCo's First Chief Design Officer: People Don't Just Buy Products Anymore". Fortune.
  9. "Pepsi turns restaurateur to serve up some 'buzz'". The New York Times. January 30, 2016. p. 39 via Waterloo Region Record on newspapers.com.
  10. "The Speed of Culture Podcast: The Power of People, Passion and Purpose". AdWeek. August 15, 2023.
  11. Caprino, Kathy (November 4, 2022). "The Human Side Of Innovation: Key Traits Of True Innovators And Innovative Organizations". Forbes.
  12. Caracciolo, Manuela (June 11, 2021). "Mauro Porcini e i segreti del suo successo newyorkese nel libro "L'età dell'eccellenza"". VNY La Voce di New York (in Italian).
  13. Leilah Stone, Jaxson (December 6, 2022). "For Mauro Porcini, Design Is All About Love". Metropolis.
  14. Hilder, Rosie (November 23, 2023). ""It was a labour of love," PepsiCo's chief design officer on the latest Pepsi rebrand". Creative Bloq.
  15. "50 Most Influential Designers in America". Fast Company. June 2, 2014.
  16. "40 Under 40 - Mauro Porcini". Fortune.
  17. Cruciani, Alessia. "Chi è Mauro Porcini, il designer italiano da oltre duemila premi che sta rivoluzionando Pepsi". Tecnologia Innovazione Scienza (in Italian).
  18. Wilson, Mark. "Mauro Porcini will be Samsung's first chief design officer". Fast Company.