"Chief design officer" (CDO), or "design executive officer" (DEO), is a corporate title sometimes given to an executive in charge of an organization's design initiatives. The CDO is typically responsible for overseeing all design and innovation aspects of a company's products and services, including product design, architectural design, graphic design, user experience design, industrial design, and package design. They may also be responsible for aspects of advertising, marketing, and engineering.
The position has emerged only recently, with chief design officers taking on roles that may have previously been assumed by a chief marketing officer, chief product officer, chief brand officer or delegated to lower-ranking design executives.
As with many other CxO roles it does not necessarily mean the role reports to the CEO. In some companies the title is in name only and does not actually mean the role holder is an executive. Some companies – such as IBM have many CDOs as executives of major divisions within the corporation.
Name | Company | From | To | Succeed by | Reports to CEO |
---|---|---|---|---|---|
Eric Quint | 3M [1] | 2013 | 2020 | Brian Rice | No |
Mauro Porcini | PepsiCo. [2] [3] | 2012 | Current | No [4] | |
Sean Carney | Philips [5] | 2011 | 2022 | No | |
Luc Donckerwolke | Hyundai Motor Group | 2018 | Current | Yes | |
Peter Schreyer | Kia Motors [6] | 2006 | 2018 | Luc Donckerwolke | Yes |
Pernilla Johannson | Electrolux | 2018 | 2021 | Simon Bradford | No |
Lars Erikson | Electrolux | 2014 | 2018 | Pernilla Johannson [7] | |
Stefano Marzano | Electrolux [8] | 2012 | 2014 | Lars Erikson | Yes |
Hanna Harris | City of Helsinki [9] | 2020 | Current | ||
Anne Stenros | City of Helsinki [10] | 2016 | 2018 | Hanna Harris | |
Christopher Hawthorne | City of Los Angeles [11] | 2018 | Current | ||
Alastair Curtis | Logitech [12] | 2013 | 2023 | Malin Leschly | Yes |
Opher Yom-Tov | ANZ Bank [13] | 2017 | 2023 | Role no longer exists | No |
Dantley Davis | 2019 | 2022 | Role no longer exists | ||
Katrina Alcorn | IBM (Global) | 2021 | 2023 | Role no longer exists | No |
Phil Gilbert | IBM (Global) [14] | 2010 | 2021 | Katrina Alcorn | No |
Arin Bhowmick | IBM (Product Division) | 2015 | 2022 | Role no longer exists | No |
Daniela Jorge | Capital One | 2023 | Current | ||
Rainer Wessler | DBS Bank | 2021 | Current | ||
Chooake Wongwattanasilpa | DBS Bank | 2019 | 2020 | Rainer Wessler | |
Roger Rohatgi | BP | 2020 | Current | ||
Jonathan 'Jony' Ive | Apple Inc. [15] | 2015 | 2019 | Role no longer exists | Yes |
Dan Makoski | Lloyds Banking Group [16] | 2018 | 2021 | Role no longer exists | No |
Rogier van der Heide | Philips Lighting, [17] Zumtobel Group [18] | 2010 | 2017 | ||
Arin Bhowmick | SAP | 2022 | Current | No | |
Kat Crotty | GEICO Insurance | 2022 | Current | ||
Monica Dalla Riva | Deutsche Telekom AG | 2024 | Current |
John Sculley III is an American businessman, entrepreneur and investor in high-tech startups. Sculley was vice-president (1970–1977) and president of PepsiCo (1977–1983), until he became chief executive officer (CEO) of Apple Inc. on April 8, 1983, a position he held until leaving on October 15, 1993. In 1987, Sculley was named Silicon Valley's top-paid executive, with an annual salary of US$10.2 million.
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