Chief design officer

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"Chief design officer" (CDO), or "design executive officer" (DEO), is a corporate title sometimes given to an executive in charge of an organization's design initiatives. The CDO is typically responsible for overseeing all design and innovation aspects of a company's products and services, including product design, architectural design, graphic design, user experience design, industrial design, and package design. They may also be responsible for aspects of advertising, marketing, and engineering.

Contents

The position has emerged only recently, with chief design officers taking on roles that may have previously been assumed by a chief marketing officer, chief product officer, chief brand officer or delegated to lower-ranking design executives.

In the United States, the Chief Design Officer is a position in the federal government, tasked with leading efforts to improve government websites.

CxO

As with many other CxO roles it does not necessarily mean the role reports to the CEO. In some companies the title is in name only and does not actually mean the role holder is an executive. Some companies – such as IBM have many CDOs as executives of major divisions within the corporation.

Chief Design Officers

NameCompanyFromToSucceed byReports to CEO
Luc Donckerwolke Hyundai Motor Company 20182021 SangYup Lee Yes
Christopher Hawthorne City of Los Angeles [1] 2018Current
Rogier van der Heide Philips Lighting, [2] Zumtobel Group [3] 20102017
John Hoke III Nike, Inc. 20172023MartinLotti [4] [5] Yes
Jonathan 'Jony' Ive Apple Inc. [6] 20152019Role no longer existsYes
Stefano Marzano Electrolux [7] 20122014Lars EriksonYes
Peter Schreyer Kia [8] 20062020 Karim Habib Yes
Eric Quint 3M [9] 20132020Brian RiceNo
Mauro Porcini PepsiCo. [10] [11] 20122025Role no longer existsNo [12]
Sean Carney Philips [13] 20112022No
Pernilla JohannsonElectrolux20182021Simon BradfordNo
Lars EriksonElectrolux20142018Pernilla Johannson [14]
Hanna HarrisCity of Helsinki [15] 2020Current
Anne Stenros City of Helsinki [16] 20162018Hanna Harris
Alastair Curtis Logitech [17] 20132023Malin LeschlyYes
Opher Yom-Tov ANZ Bank [18] 20172023Role no longer existsNo
Dantley Davis Twitter 20192022Role no longer exists
Katrina Alcorn IBM (Global)20212023Role no longer existsNo
Phil Gilbert IBM (Global) [19] 20102021Katrina AlcornNo
Arin Bhowmick IBM (Product Division)20152022Role no longer existsNo
Daniela Jorge Capital One 2023Current
Rainer Wessler DBS Bank2021Current
Chooake Wongwattanasilpa DBS Bank20192020Rainer Wessler
Roger Rohatgi BP 2020Current
Dan Makoski Lloyds Banking Group [20] 20182021Role no longer existsNo
Arin Bhowmick SAP 2022CurrentNo
Kat CrottyGEICO Insurance2022Current
Monica Dalla RivaDeutsche Telekom AG2024Current

See also

References

  1. "Why I'm leaving The Times for a job at City Hall" LA Times
  2. "Rogier van der Heide new Chief Design Officer for Philips Lighting". Archived from the original on 2016-03-04. Retrieved 2018-11-07.
  3. "Rogier van der Heide to Join Zumtobel Group as Chief Design & Marketing Officer | Architect Magazine".
  4. "Recycled materials will give Nike "biggest impact" on sustainability says chief design officer". Dezeen. 2024-06-18. Retrieved 2024-12-30.
  5. Kish, Matthew (2023-11-15). "Nike shuffles top executives, names new heads of innovation, design, marketing and technology". oregonlive. Retrieved 2024-12-30.
  6. "Jony Ive promoted to chief design officer at Apple". the Guardian. 2015-05-26. Retrieved 2022-11-11.
  7. "Electrolux appoints Stefano Marzano to the new role of Chief Design Officer" Official Electrolux Site
  8. "Design infiltrates the boardroom with the emergence of the 'CDO'" Wired UK, May 2012
  9. "3M Names Eric Quint Chief Design Officer" Official 3M News Website
  10. "PepsiCo Creates Chief Design Officer Role". 8 June 2012. Retrieved 2015-09-24.
  11. "What does it mean to be a Chief Design Officer? Interview with Mauro Porcini" Archived 2019-04-21 at the Wayback Machine DesignWanted
  12. "Leadership". PepsiCo, Inc. Official Website. Retrieved 2021-12-13.
  13. "Philips Chief Design Officer Sean Carney at Fortune Brainstorm Design" Official Philips website
  14. "Electrolux appoints Pernilla Johansson as Head of Design". Electrolux Group. 12 October 2018. Retrieved 2021-12-13.
  15. "Hanna Harris appointed new chief design officer". Helsingin kaupunki. Retrieved 2025-07-29.
  16. "A year as a Chief Design Officer" Helsinki Design Week
  17. "Logitech Quadrupled Its Profits–With One Big Design Idea" Fast Co.
  18. "ANZ follows Apple with 'chief design officer'". Australian Financial Review. 2017-09-06. Retrieved 2019-02-06.
  19. “IBM’s Design Centered Strategy To Set Free The Squares New York Times
  20. "Lloyds Banking Group hires new Chief Design Officer – Lloyds Banking Group plc". www.lloydsbankinggroup.com. Retrieved 2020-04-27.