Chief web officer

Last updated

A chief web officer (CWO) is the highest-ranking corporate officer (executive) in charge of an organisation's Web presence, including all internet and intranet sites. As a corporate officer position, the CWO reports directly to the CEO. A CWO will generally be very skilled with HTML, CSS, JavaScript, PHP, ASP, SQL, et cetera. It is not as common a role as the growing chief digital officer.

Contents

A CWO should have a great understanding of computers, systems, and programming. Not only does this position require knowledge of various programming languages, but it may also include skill and ability in digital graphics, design, and creative writing. Modern CWOs have tasks greater than being a webmaster or a web developer. Instead, they are taken to the extent of controlling the entire online presence of their company. Overall, a CWO position is the most prestigious title for a web developer to achieve.

Many companies don't have CWOs because the position requires an individual who knows in numerous fields; Instead, companies may split their web presence under different titles: Front-End Developers, Back-End Developers, Server Programmers, Webmasters, Web Designers and Graphic Artists. Typically, a CWO is fluent in all titles listed above and has many responsibilities.

Genesis of the CWO role

A 1999 CIO magazine cover story asked the question: Is it time for corporations to create a new executive position—Chief Web Officer—to "oversee the strategies of company intranets, extranets, and Web sites?" [1] The six experts interviewed for the article were split in their viewpoints. Some argued that the tasks associated with any new position should be handled by IT staff already within the company or guided directly by the CEO. Others said that, because a typical CIO was too focused on technology issues, there should be a new position created "to coordinate all Web-based activities and to put resources, both people and capital, into his or her organisation." [1]

The earliest creation of the CWO role by a Fortune 500 company may have been in 1999, by Colgate-Palmolive. [2]

The article "Chief Web Officers Take Charge" in the March 20, 2000 issue of 'Inter@ctive Week' explored the roles and responsibilities of CWOs through interviews and a survey of Web professionals. [3]

Beginning around 2005, more writers began calling attention to the need to create a CWO position. [4] [5] [6] [7] These authors pointed to the need for an organization to have an executive at the C-level focused on coordinating and directing all Web-related activities. Cherian posed the need for the CWO position within an enterprise with the simple question: "Do you have a central internet group (CIG) directed by a chief Web officer and composed of dedicated staff for each business function?" [4]

Contrast with CIO and CTO

The position of CWO has emerged distinctly from the positions of Chief Information Officer (CIO) and Chief Technology Officer (CTO) because of the need to focus on and coordinate an organisation's entire Web environment and presence. A CIO typically focuses on IT planning, procurement, and architecture for the enterprise; a CTO "is principally overseeing the development of new technologies."

Responsibilities

Responsibilities of the CWO position vary among enterprises, depending on the needs and goals of the business. A CWO should have a deep and broad understanding of the Web and website governance issues. Some of the issues within the CWO jurisdiction could include online strategy, budgeting, systems and software administration, hosting, online marketing and communications, e-commerce, customer service, business development, online community and social media, web content development and workflows, website graphic design, user experience (analysis/design), information/data architecture, website analytics, security, archiving, accessibility, legal issues (for example, copyright, DRM, trademark, and privacy), and training, among others.

The web has an impact on many areas of an organization, but special attention should be given to collaboration with the Chief Digital Officer, Chief Information Officer, Chief Technology Officer, Chief Procurement Officer, Chief Communications Officer, Chief Accessibility Officer and Chief Sustainability Officer.

See also

Related Research Articles

<span class="mw-page-title-main">Board of directors</span> Type of governing body for an organisation

A board of directors is an executive committee that jointly supervises the activities of an organization, which can be either a for-profit or a nonprofit organization such as a business, nonprofit organization, or a government agency.

Corporate titles or business titles are given to corporate officers to show what duties and responsibilities they have in the organization. Such titles are used by publicly and privately held for-profit corporations, cooperatives, non-profit organizations, educational institutions, partnerships, and sole proprietorships that also confer corporate titles.

<span class="mw-page-title-main">Intranet</span> Network of private resources in an organization

An intranet is a computer network for sharing information, easier communication, collaboration tools, operational systems, and other computing services within an organization, usually to the exclusion of access by outsiders. The term is used in contrast to public networks, such as the Internet, but uses the same technology based on the Internet protocol suite.

A web portal is a specially designed website that brings information from diverse sources, like emails, online forums and search engines, together in a uniform way. Usually, each information source gets its dedicated area on the page for displaying information ; often, the user can configure which ones to display. Variants of portals include mashups and intranet dashboards for executives and managers. The extent to which content is displayed in a "uniform way" may depend on the intended user and the intended purpose, as well as the diversity of the content. Very often design emphasis is on a certain "metaphor" for configuring and customizing the presentation of the content and the chosen implementation framework or code libraries. In addition, the role of the user in an organization may determine which content can be added to the portal or deleted from the portal configuration.

Chief information officer (CIO), chief digital information officer (CDIO) or information technology (IT) director, is a job title commonly given to the most senior executive in an enterprise who works with information technology and computer systems, in order to support enterprise goals.

A management information system (MIS) is an information system used for decision-making, and for the coordination, control, analysis, and visualization of information in an organization. The study of the management information systems involves people, processes and technology in an organizational context. In other words it serves as the functions of controlling, planning, decision making in the management level setting ng

A chief technology officer (CTO) is an officer tasked with managing technical operations of an organization. They oversee and supervise research and development and serve as a technical advisor to a higher executive such as a chief executive officer.

A chief visionary officer or chief vision officer (CVO) is an executive function in a company like a CEO or COO. The title is sometimes used to formalize a high-level advisory position and other times used to define a higher-ranking position than that held by the CEO. In some cases, the CVO is added to the CEO-title, much in the same way that people with multiple university degrees list them after their names.

Ellen Mooney Hancock was a technology manager from the United States who worked for IBM and Apple, among others.

A chief information security officer (CISO) is a senior-level executive within an organization responsible for establishing and maintaining the enterprise vision, strategy, and program to ensure information assets and technologies are adequately protected. The CISO directs staff in identifying, developing, implementing, and maintaining processes across the enterprise to reduce information and information technology (IT) risks. They respond to incidents, establish appropriate standards and controls, manage security technologies, and direct the establishment and implementation of policies and procedures. The CISO is also usually responsible for information-related compliance. The CISO is also responsible for protecting proprietary information and assets of the company, including the data of clients and consumers. CISO works with other executives to make sure the company is growing in a responsible and ethical manner.

The following outline is provided as an overview of and topical guide to business management:

The Chief Privacy Officer (CPO) is a senior level executive within a growing number of global corporations, public agencies and other organizations, responsible for managing risks related to information privacy laws and regulations. Variations on the role often carry titles such as "Privacy Officer," "Privacy Leader," and "Privacy Counsel." However, the role of CPO differs significantly from another similarly-titled role, the Data Protection Officer (DPO), a role mandated for some organizations under the GDPR, and the two roles should not be confused or conflated.

The chief sustainability officer, sometimes known by other titles, is the corporate title of an executive position within a corporation that is in charge of the corporation's "environmental" programs. Several companies have created such environmental manager positions in the 21st century to formalize their commitment to the environment. The rise of the investor ESG movement and stakeholder capitalism, has increased the need for corporations to address sustainability and social issues across their value chain, and address growing needs of external stakeholders. Normally these responsibilities rest with the facility manager, who has provided cost effective resource and environmental control as part of the basic services necessary for the company to function. However, as sustainability initiatives have expanded beyond the facility — so has the importance of the position to what is now a C-level executive role. The position of CSO has not been standardized across industries and individual companies which leads it to take on differing roles depending on the organization. The position has also been challenged as symbolic, in that it does not actually have the effect of increasing sustainable practices.

<span class="mw-page-title-main">Vivek Kundra</span> American government official

Vivek Kundra is a former American administrator who served as the first chief information officer of the United States from March, 2009 to August, 2011 under President Barack Obama. He is currently the chief operating officer at Sprinklr, a provider of enterprise customer experience management software based in NYC. He was previously a visiting Fellow at Harvard University.

Information governance, or IG, is the overall strategy for information at an organization. Information governance balances the risk that information presents with the value that information provides. Information governance helps with legal compliance, operational transparency, and reducing expenditures associated with legal discovery. An organization can establish a consistent and logical framework for employees to handle data through their information governance policies and procedures. These policies guide proper behavior regarding how organizations and their employees handle information whether it is physically or electronically created (ESI).

Charles E. Pagano is the executive vice president of technology and chief technology officer of ESPN. He was promoted to this position in 2011 from his previous position as executive vice president of technology, engineering and operations and retained that position during ESPN's January 2012 executive restructuring.

<i>World Class IT</i>

World Class IT: Why Businesses Succeed When IT Triumphs is a 2009 IT management book by Peter A. High that aims to provide a framework by which CIOs and other executives can promote IT within a business. High outlines five principles which align IT with business strategy and allow companies to monitor and improve IT's performance. The book highlights a 2000s trend that views IT as a digital nervous system which delivers corporate thinking to business units, partners and customers. Since the 2009 publication, the book has also been published in Mandarin and Korean editions.

Shaygan Kheradpir is an American businessman and technology executive. Kheradpir holds a bachelor's, master's and doctoral degree in electrical engineering from Cornell University. He is best known for driving transformational change through the use of technology of Verizon where he led technology, Barclays bank as COO, Juniper Networks and Coriant as CEO. He is an honorary member of Cornell Engineering council and served on the advisory board of the US National Institute of Standards and Technology VCAT [22].

A chief product officer (CPO), sometimes known as head of product or VP of product, is a corporate title referring to an executive responsible for various product-related activities in an organization. The CPO is to the business's product what the CTO is to technology. They focus on bringing the product strategy to align with the business strategy and to deploy that throughout the organization. They are most common in technology companies, or organizations where technology is now a large part of the way they serve customers.

References

  1. 1 2 Jahnke, Art (1 April 1999). "The Powers That May Be: Executive Offices: Some CIOs think it's time for corporate America to anoint the Chief Web Officer". CIO, Section 2, WebBusiness. USA: CIO. 12 (12): 28–37. ISSN   0894-9301.
  2. Thompson, Bina (August 1999). "Colgate-Palmolive Names Jack Haber Chief Web Officer". Archived from the original on 3 March 2016. Retrieved 22 May 2010.
  3. Sprangler, Todd (2000-03-20). "Chief Web Officers Take Charge". Inter@ctive Week. 7 (11): 70–76.
  4. 1 2 Cherian, Abe (September 2005). "One Simple Strategy to Organize Your Online Business" . Retrieved 22 May 2010.
  5. Tingmon, Chris (April 2006). "It's Time for a Chief Web Officer" . Retrieved 22 May 2010.
  6. Stopforth, Mike (November 2006). "Where Does the Web Fit?" . Retrieved 22 May 2010.
  7. Berlind, David (November 2006). "Does your company need a Chief Web Officer?". ZDNet . Retrieved 22 May 2010.