Chief merchandising officer

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The chief merchandising officer (CMO) is a top-level executive employee who controls the merchandising in a company or other organization.

An executive officer (CCE) is generally a person responsible for running an organization, although the exact nature of the role varies depending on the organization. In many militaries, an executive officer, or "XO", is the second-in-command, reporting to the commanding officer. The XO is typically responsible for the management of day-to-day activities, freeing the commander to concentrate on strategy and planning the unit's next move.

A company, abbreviated as co., is a legal entity made up of an association of people, be they natural, legal, or a mixture of both, for carrying on a commercial or industrial enterprise. Company members share a common purpose, and unite to focus their various talents and organize their collectively available skills or resources to achieve specific, declared goals. Companies take various forms, such as:

Organization Social entity established to meet needs or pursue goals

An organization or organisation is an entity comprising multiple people, such as an institution or an association, that has a particular purpose.

Responsibilities

A Chief Merchandising Officer has the responsibility of overseeing a company or other organization's buying and selling activities and utilizing the information gathered to develop a plan of action toward future purchase decisions. They often make these decisions on behalf of the company and steer the direction or vision of the company's merchandise strategy by analyzing trends and purchasing needs and fulfilling them when appropriate. They may also lead the merchandising sales floor in a retail environment. The Chief Merchandising Officer is generally placed in a position of authority over a group of merchandising, purchasing, or floor display staff. [1] [2]

A market trend is a perceived tendency of financial markets to move in a particular direction over time. These trends are classified as secular for long time frames, primary for medium time frames, and secondary for short time frames. Traders attempt to identify market trends using technical analysis, a framework which characterizes market trends as predictable price tendencies within the market when price reaches support and resistance levels, varying over time.

Retail is the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit. Retailers satisfy demand identified through a supply chain. The term "retailer" is typically applied where a service provider fills the small orders of a large number of individuals, who are end-users, rather than large orders of a small number of wholesale, corporate or government clientele. Shopping generally refers to the act of buying products. Sometimes this is done to obtain final goods, including necessities such as food and clothing; sometimes it takes place as a recreational activity. Recreational shopping often involves window shopping and browsing: it does not always result in a purchase.

Purchasing refers to a business or organization attempting to acquire goods or services to accomplish its goals. Although there are several organizations that attempt to set standards in the purchasing process, processes can vary greatly between organizations. Typically the word “purchasing” is not used interchangeably with the word “procurement”, since procurement typically includes expediting, supplier quality, and transportation and logistics (T&L) in addition to purchasing.

Notes and references

  1. "Chief Merchandising Officer Jobs: Career Options and Requirements". Study.com.
  2. Garcia, Tonya. "The changing role of chief merchant at a big retail chain". MarketWatch.

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