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Maverick Carter is an American businessman and media personality.
He spent most of his youth in Akron, Ohio and Atlanta, Georgia, Carter grew up the son of Katherine Powers, a social worker, and Otis Carter.He is a longtime friend of LeBron James; both played basketball and football at St. Vincent–St. Mary High School (SVSM) in Akron. After graduating from SVSM, Carter played college basketball at Western Michigan before transferring to the University of Akron and focusing on other endeavors.
Carter interned with Nike, withdrawing from college to become a Nike field representative.He has served as James' business manager since 2006. Carter, along with James, Rich Paul and Randy Mims, is one of the founders and principals of agent and sports-marketing company LRMR. Carter was responsible for engineering The Decision, a television special.
Carter arranged a deal between LRMR and Fenway Sports Group that secured James a partial stake in Liverpool F.C. and bolstered his overseas profile.He also developed The LeBrons series of commercials featuring caricatures of James. He and James also founded SpringHill Entertainment, a collaborator of Warner Bros. whose projects include the Disney XD series Becoming, the Starz series Survivor's Remorse , the NBC game show The Wall , the Bleacher Report spinoff Uninterrupted, and Space Jam: A New Legacy . In 2021, Carter parlayed this deal into he and James each gaining part ownership stakes of the Boston Red Sox.
LeBron Raymone James Sr. is an American professional basketball player for the Los Angeles Lakers of the National Basketball Association (NBA). Widely considered one of the best NBA players in history, James is frequently compared to Michael Jordan in debates over the greatest basketball player ever. Playing for the Cleveland Cavaliers, Miami Heat, and Los Angeles Lakers, James is the only player to have won NBA championships with three franchises as Finals MVP. He has competed in ten NBA Finals, eight of them consecutively with the Heat and Cavaliers from 2011 through 2018. His accomplishments include four NBA championships, four NBA Most Valuable Player (MVP) Awards, four Finals MVP Awards, and two Olympic gold medals. During his 17-year career, James holds the record for all-time playoffs points, is third in all-time points, and eighth in career assists. James has been selected to the All-NBA First Team a record 13 times, made the All-Defensive First Team five times, and has been named an All-Star 17 times, including three All-Star MVP selections.
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Fenway Sports Group Holdings, LLC (FSG), is an American holding company which owns or has investments in organisations with operations in sports, marketing, media, entertainment, and real estate. It is the ultimate parent company of Major League Baseball's Boston Red Sox and Liverpool F.C., a Premier League soccer team.
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Best Shot is an American documentary series directed by Michael John Warren and starring Jay Williams. The series follows Newark Central High School's basketball team, showing the lives of the players and the fortunes of the team, as they are mentored by Williams. It premiered on July 18, 2018 on YouTube Premium. The series is executive produced by LeBron James, Maverick Carter, Andrew Fried, Dane Lillegard, Jordan Wynn, and Warren.
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The Shop is an American television talk show created by Paul Rivera. It stars professional basketball star LeBron James and businessman Maverick Carter, who alongside guests have conversations and debates in a barbershop. The series premiered on HBO in the United States on August 28, 2018.
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The SpringHill Company is an entertainment development and production company founded in 2020 by LeBron James and Maverick Carter. Its board of directors includes Serena Williams. The company unites three earlier companies founded by James and Carter: SpringHill Entertainment, an entertainment production company founded in 2007, the Robot Company, an integrated marketing agency and brand and culture consultancy founded by Carter and James together with Paul Rivera, the creator of the talkshow The Shop, and Uninterrupted, founded in 2015 with the aim to empower athletes by providing a platform that allows them to share their stories.
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