Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.
Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is a very important component of business strategy and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the market size and the competition. Its techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data.
Questionnaire construction refers to the design of a questionnaire to gather statistically useful information about a given topic. When properly constructed and responsibly administered, questionnaires can provide valuable data about any given subject.
Paul Felix Lazarsfeld was an Austrian-American sociologist. The founder of Columbia University's Bureau of Applied Social Research, he exerted influence over the techniques and the organization of social research. "It is not so much that he was an American sociologist," one colleague said of him after his death, "as it was that he determined what American sociology would be." Lazarsfeld said that his goal was "to produce Paul Lazarsfelds". The two main accomplishments he is associated with can be analyzed within two lenses of analysis: research institutes, methodology, as well as his research content itself. He was a founding figure in 20th-century empirical sociology.
A questionnaire is a research instrument consisting of a series of questions for the purpose of gathering information from respondents through survey or statistical study. The questionnaire was invented by the Statistical Society of London in 1838.
The General Social Survey (GSS) is a sociological survey created and regularly collected since 1972 by the National Opinion Research Center at the University of Chicago. It is funded by the National Science Foundation. The GSS collects information and keeps a historical record of the concerns, experiences, attitudes, and practices of residents of the United States.
Audience measurement measures how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic on websites. Sometimes, the term is used as pertaining to practices which help broadcasters and advertisers determine who is listening rather than just how many people are listening. In some parts of the world, the resulting relative numbers are referred to as audience share, while in other places the broader term market share is used. This broader meaning is also called audience research.
Advertising media selection is the process of choosing the most efficient media for an advertising campaign. To evaluate media efficiency, planners consider a range of factors including: the required coverage and number of exposures in a target audience; the relative cost of the media advertising and the media environment. Media planning may also involve buying media space. Media planners require an intricate understanding of the strengths and weaknesses of each of the main media options. The media industry is dynamic - new advertising media options are constantly emerging. Digital and social media are changing the way that consumers use media and are also influencing how consumers acquire product information.
Advertising research is a systematic process of marketing research conducted to improve the efficiency of advertising. Advertising research is a detailed study conducted to know how customers respond to a particular ad or advertising campaign.
The following outline is provided as an overview of and topical guide to marketing:
In research of human subjects, a survey is a list of questions aimed for extracting specific data from a particular group of people. Surveys may be conducted by phone, mail, via the internet, and also at street corners or in malls. Surveys are used to gather or gain knowledge in fields such as social research and demography.
The Study on global AGEing and adult health (SAGE) is run by the World Health Organization. An objective for SAGE is to compile comprehensive longitudinal data on the health and well-being of adult populations and the ageing process across different countries, through primary data collection, secondary data analysis and cross-study collaborations.
Item tree analysis (ITA) is a data analytical method which allows constructing a hierarchical structure on the items of a questionnaire or test from observed response patterns.
Assume that we have a questionnaire with m items and that subjects can answer positive (1) or negative (0) to each of these items, i.e. the items are dichotomous. If n subjects answer the items this results in a binary data matrix D with m columns and n rows. Typical examples of this data format are test items which can be solved (1) or failed (0) by subjects. Other typical examples are questionnaires where the items are statements to which subjects can agree (1) or disagree (0).
Depending on the content of the items it is possible that the response of a subject to an item j determines her or his responses to other items. It is, for example, possible that each subject who agrees to item j will also agree to item i. In this case we say that item j implies item i. The goal of an ITA is to uncover such deterministic implications from the data set D.
China Family Panel Studies is a nationally representative, biennial longitudinal general social survey project designed to document changes in Chinese society, economy, population, education, and health. The CFPS was launched in 2010 by the Institute of Social Science Survey (ISSS) of Peking University, China. The data were collected at the individual, family, and community levels and are targeted for use in academic research and public policy analysis. CFPS focuses on the economic and non-economic well-being of the Chinese people, and covers topics such as economic activities, educational attainment, family relationships and dynamics, migration, and physical and mental health. The themes cover social, economic, education, health and so forth.
The Health Information National Trends Survey (HINTS) is a cross-sectional, nationally representative survey of American adults sponsored by the National Cancer Institute. HINTS provides publicly available data on American adults' knowledge of, attitudes toward, and behaviors related to cancer prevention, control and communication. Researchers use the data to identify trends in health communication, including how people find cancer information, which sources they use, their feelings about the search process, and how they perceive cancer overall.
Single-source data is the measurement of TV and other media/marketing exposure, and purchase behavior, over time for the same individual or household. This measurement is gauged through the collection of data components supplied by one or more parties overlapped through a single, integrated system of data collection. The means by which these data are stored is known as a single-source database.
Research strategies in the field of election campaign communication research are the decisions made concerning the objective, the scope, the sampling and the methodology used within a study of election campaign communication.
The GESIS – Leibniz Institute for the Social Sciences is the largest German infrastructure institute for the social sciences. It is headquartered in Mannheim, with a location in Cologne. With basic research-based services and consulting covering all levels of the scientific process, GESIS supports researchers in the social sciences. As of 2017, the president of GESIS is Christof Wolf.
Regionalmedien Austria (RMA) is an Austrian media company, that produces free newspapers with local and regional content in all districts of Austria and also operates „meinbezirk.at", the online-platform for numerous company-owned regional newspapers.
4Players is a German online magazine that provides news and reviews of video games and related content. Established in August 2000, 4Players is owned by the Hamburg-based company 4Players GmbH, an indirect subsidiary of the Marquard Group conglomerate. 4Players is set to close on 31 October 2021.
All of the content of this article comes from the equivalent German-language Wikipedia article (see "Deutsch" link in the language list). Retrieved on February 25, 2014. The following references are cited by that German-language article:
