Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
There are a number of systems of communication in Uganda, including a system of telephony, radio and television broadcasts, internet, mail, and several newspapers. The use of phones and the internet in Uganda has rapidly increased in the last few years.
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.
Qualitative marketing research involves a natural or observational examination of the philosophies that govern consumer behavior. The direction and framework of the research is often revised as new information is gained, allowing the researcher to evaluate issues and subjects in an in-depth manner. The quality of the research produced is heavily dependent on the skills of the researcher and is influenced by researcher bias.
A collaboration tool helps people to collaborate. The purpose of a collaboration tool is to support a group of two or more individuals to accomplish a common goal or objective. Collaboration tools can be either of a non-technological nature such as paper, flipcharts, post-it notes or whiteboards. They can also include software tools and applications such as collaborative software.
Data management comprises all disciplines related to handling data as a valuable resource, it is the practice of managing an organization's data so it can be analyzed for decision making.
In futurology, especially in Europe, the term foresight has become widely used to describe activities such as:
Netvibes is a French company that offers web services.
Technology forecasting attempts to predict the future characteristics of useful technological machines, procedures or techniques. Researchers create technology forecasts based on past experience and current technological developments. Like other forecasts, technology forecasting can be helpful for both public and private organizations to make smart decisions. By analyzing future opportunities and threats, the forecaster can improve decisions in order to achieve maximum benefits. Today, most countries are experiencing huge social and economic changes, which heavily rely on technology development. By analyzing these changes, government and economic institutions could make plans for future developments. However, not all of historical data can be used for technology forecasting, forecasters also need to adopt advanced technology and quantitative modeling from experts’ researches and conclusions.
Enterprise feedback management (EFM) is a system of processes and software that enables organizations to centrally manage deployment of surveys while dispersing authoring and analysis throughout an organization. EFM systems typically provide different roles and permission levels for different types of users, such as novice survey authors, professional survey authors, survey reporters and translators. EFM can help an organization establish a dialogue with employees, partners, and customers regarding key issues and concerns and potentially make customer-specific real time interventions. EFM consists of data collection, analysis and reporting.
In computer information systems, a dashboard is a type of graphical user interface which often provides at-a-glance views of data relevant to a particular objective or process through a combination of visualizations and summary information. In other usage, "dashboard" is another name for "progress report" or "report" and is considered a form of data visualization.
Google Trends is a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. The website uses graphs to compare the search volume of different queries over time.
International Futures (IFs) is a global integrated assessment model designed to help with thinking strategically and systematically about key global systems. It is housed at the Frederick S. Pardee Center for International Futures. Initially created by Barry B. Hughes of the Josef Korbel School of International Studies at the University of Denver in Colorado, the model is free for public use in both its online and downloadable forms.
Media monitoring is the activity of monitoring the output of the print, online and broadcast media. It is based on analyzing a diverse range of media platforms in order to identify trends that can be used for a variety of reasons such as political, commercial and scientific purposes.
Social media measurement, also called social media controlling, is the management practice of evaluating successful social media communications of brands, companies, or other organizations.
A feature phone, or brick phone, is a type or class of mobile phone that retains the form factor of earlier generations of mobile telephones, typically with press-button based inputs and a small non-touch display. They tend to use an embedded operating system with a small and simple graphical user interface, unlike large and complex mobile operating systems such as Android from Google or iOS from Apple.
With the application of probability sampling in the 1930s, surveys became a standard tool for empirical research in social sciences, marketing, and official statistics. The methods involved in survey data collection are any of a number of ways in which data can be collected for a statistical survey. These are methods that are used to collect information from a sample of individuals in a systematic way. First there was the change from traditional paper-and-pencil interviewing (PAPI) to computer-assisted interviewing (CAI). Now, face-to-face surveys (CAPI), telephone surveys (CATI), and mail surveys are increasingly replaced by web surveys. In addition, remote interviewers could possibly keep the respondent engaged while reducing cost as compared to in-person interviewers.
The fields of marketing and artificial intelligence converge in systems which assist in areas such as market forecasting, and automation of processes and decision making, along with increased efficiency of tasks which would usually be performed by humans. The science behind these systems can be explained through neural networks and expert systems, computer programs that process input and provide valuable output for marketers.
The Programme for the International Assessment of Adult Competencies (PIAAC) is a worldwide study by the Organisation for Economic Co-operation and Development (OECD) in 24 countries of cognitive and workplace skills. The main aim is to be able to assess the skills of literacy, numeracy and problem solving in technology-rich environments, and use the collected information to help countries develop ways to further improve these skills. The focus is on the working-age population. The first data was released on October 8, 2013. A new PIAAC survey is expected to be published in 2021/2022.
Morning Consult is an American business intelligence company established in 2014. It was named one of the fastest growing technology companies in North America by Deloitte in both 2018 and 2019 and was valued at more than one billion dollars in June 2021. The company specializes in online survey research technology and has offices in Washington, D.C., New York City, Chicago, and San Francisco.
