This article contains content that is written like an advertisement .(October 2017) |
Company type | Private company |
---|---|
Industry | Advertising, information technology |
Predecessors | MediaBank, Donovan Data Systems |
Founded | March 2012 |
Headquarters | , |
Key people | Bill Wise (co-founder & CEO) [1] |
Revenue | $400 million [2] |
Number of employees | 1200 (2021) |
Website | www.mediaocean.com |
Mediaocean is an advertising services and software company, headquartered in New York City. [3]
As of 2020, the company employed 1200 people. [4]
Mediaocean was founded in 2012 through the merger of advertising technology companies Donovan Data Systems and MediaBank, [5] which the companies announced the year before. [6]
Vista Equity Partners acquired a majority stake in Mediaocean in 2015. [7] In May of that same year, Mediaocean acquired TView, a television planning system from Stone House Systems, Inc. in Chicago, and in May 2016, Mediaocean acquired ColSpace, a provider of cloud-based, collaborative media-planning software.
In September 2017, Mediaocean announced its partnership with 4C to improve cross-channel marketing. [8] In 2018, Vista Equity Partner explored a sale of Mediaocean. [9] In 2019, Mediaocean added the SpotX platform to its system and signed a contract with WideOrbit, a TV programmatic company. [10] In January 2020, Mediaocean acquired Paris-based media management software provider MBS. [11] Later that year, Mediaocean announced the acquisition of Chicago-based data science and media technology company 4C Insights. [12]
In July 2021, Mediaocean announced the acquisition of advertising server company Flashtalking. [13] The following month, Mediaocean announced that the stake in its company held by Vista Equity Partners was being acquired by CVC Capital Partners, along with TA Associates. [14] [15] [16]
Mediaocean is managed by CEO Bill Wise as of 2020. Other executives are: [17] [18]
The company provides advertising purchasing, accounting, communication, advertising integration, and other services, such as DARE. Mediaocean handles over $150 billion of advertising spending a year. [2]
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