Mediaocean is an advertising services and software company, headquartered in New York City.[4]
As of 2020, the company employed 1200 people.[5][6]
History
Mediaocean was founded in 2012 through the merger of advertising technology companies Donovan Data Systems and MediaBank,[7] which the companies announced the year before.[8]
Vista Equity Partners acquired a majority stake in Mediaocean in 2015.[9] In May of that same year, Mediaocean acquired TView, a television planning system from Stone House Systems, Inc. in Chicago, and in May 2016, Mediaocean acquired ColSpace, a provider of cloud-based, collaborative media-planning software.
In September 2017, Mediaocean announced its partnership with 4C to improve cross-channel marketing.[10] In 2018, Vista Equity Partner explored a sale of Mediaocean.[11] In 2019, Mediaocean added the SpotX platform to its system and signed a contract with WideOrbit, a TV programmatic company.[12] In January 2020, Mediaocean acquired Paris-based media management software provider MBS.[13] Later that year, Mediaocean announced the acquisition of Chicago-based data science and media technology company 4C Insights.[14]
In July 2021, Mediaocean announced the acquisition of advertising server company Flashtalking.[15] The following month, Mediaocean announced that the stake in its company held by Vista Equity Partners was being acquired by CVC Capital Partners, along with TA Associates.[16][17][18]
Corporate affairs
Leadership
Mediaocean is managed by CEO Bill Wise as of 2020. Other executives are:[19][20]
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