Mediascape

Last updated

The term "mediascape", coined by Arjun Appadurai (1990), refers to the electronic and print media in "global cultural flows". For Appadurai, mediascape indexes the electronic capabilities of production and dissemination, as well as "the images of the world created by these media". [1]

Arjun Appadurai social-cultural anthropologist

Arjun Appadurai is an Indian-American anthropologist recognized as a major theorist in globalization studies. In his anthropological work, he discusses the importance of the modernity of nation states and globalization.

Such imagery comes from books, magazines, television, cinema, and, above all, advertising that can directly impact the landscape (in the form of posters and billboards) and also subtly influence, through persuasive techniques and an increasingly pervasive presence, the way that people perceive reality.

Image artifact that depicts or records visual perception

An image is an artifact that depicts visual perception, such as a photograph or other two-dimensional picture, that resembles a subject—usually a physical object—and thus provides a depiction of it. In the context of signal processing, an image is a distributed amplitude of color(s).

A magazine is a publication, usually a periodical publication, which is printed or electronically published. Magazines are generally published on a regular schedule and contain a variety of content. They are generally financed by advertising, by a purchase price, by prepaid subscriptions, or a combination of the three.

Television Telecommunication medium for transmitting and receiving moving images

Television (TV), sometimes shortened to tele or telly, is a telecommunication medium used for transmitting moving images in monochrome, or in color, and in two or three dimensions and sound. The term can refer to a television set, a television program, or the medium of television transmission. Television is a mass medium for advertising, entertainment and news.

The word mediascape also describes visual culture. For example, "the American mediascape is becoming increasingly partisan" or simply to denote "what's on" as in "a quick survey of the British mediascape shows how much Channel 4 has lost its way".

Visual culture is the aspect of culture expressed in visual images. Many academic fields study this subject, including cultural studies, art history, critical theory, philosophy, media studies, Deaf Studies and anthropology.

Channel 4 British public-service television broadcaster

Channel 4 is a British public-service free-to-air television network that began transmission on 2 November 1982. Although largely commercially-self-funded, it is ultimately publicly-owned; originally a subsidiary of the Independent Broadcasting Authority (IBA), the station is now owned and operated by Channel Four Television Corporation, a public corporation of the Department for Digital, Culture, Media and Sport, which was established in 1990 and came into operation in 1993. With the conversion of the Wenvoe transmitter group in Wales to digital terrestrial broadcasting on 31 March 2010, Channel 4 became a UK-wide TV channel for the first time.

The term Mediascape was first used in trade by the U.S. company Mediascape Corporation, formed in 1992, for the purpose of delivering rich media through the Internet and Web. Mediascape is the U.S. owner of the Federal trademark for use of that mark in relation to multimedia products in commerce.

Trademark Recognizable sign, design or expression which identifies products or services

A trademark, trade mark, or trade-mark is a recognizable sign, design, or expression which identifies products or services of a particular source from those of others, although trademarks used to identify services are usually called service marks. The trademark owner can be an individual, business organization, or any legal entity. A trademark may be located on a package, a label, a voucher, or on the product itself. For the sake of corporate identity, trademarks are often displayed on company buildings. It is legally recognized as a type of intellectual property.

Multimedia is content that uses a combination of different content forms such as text, audio, images, animations, video and interactive content. Multimedia contrasts with media that use only rudimentary computer displays such as text-only or traditional forms of printed or hand-produced material.

Mediascape is also used as a generic term to describe a digital media artifact where items of digital media are associated with regions in space and can then be triggered by the location of the person experiencing the media. Thus in a mediascape a person may walk around an area and as they do so they will hear digitally stored sounds associated with different places in that area.

See also

Audio tour

An audio tour or audio guide provides a recorded spoken commentary, normally through a handheld device, to a visitor attraction such as a museum. They are also available for self-guided tours of outdoor locations, or as a part of an organised tour. It provides background, context, and information on the things being viewed. Audio guides are often in multilingual versions and can be made available in different ways. Some of the more elaborate tours may include original music and interviews. Traditionally rented on the spot, more recently downloaded from the Internet or available via the mobile phone network. Some audio guides are free or included in the entrance fee, others have to be purchased separately.

Media Scape is a set of meetings with exhibitions, film/video programs and symposia of international artists in the context of media art. Media Scape was founded in May 1991 by Heiko Daxl, Ingeborg Fülepp, Bojan Baletic and Malcolm Le Grice in Zagreb (Croatia).

Mscape was a mobile media gaming platform developed by Hewlett Packard that could be used to create location-based games. The development of Mscape was discontinued on March 31, 2010.

Related Research Articles

Electronica encompasses a broad group of electronic-based styles such as techno, house, ambient, jungle and other electronic music styles intended not just for dancing.

Broadcasting distribution of audio and video content to a dispersed audience via any audio or visual mass communications medium

Broadcasting is the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum, in a one-to-many model. Broadcasting began with AM radio, which came into popular use around 1920 with the spread of vacuum tube radio transmitters and receivers. Before this, all forms of electronic communication were one-to-one, with the message intended for a single recipient. The term broadcasting evolved from its use as the agricultural method of sowing seeds in a field by casting them broadly about. It was later adopted for describing the widespread distribution of information by printed materials or by telegraph. Examples applying it to "one-to-many" radio transmissions of an individual station to multiple listeners appeared as early as 1898.

Internet culture, or cyberculture, is the culture that has emerged, or is emerging, from the use of computer networks for communication, entertainment, and business. Internet culture is also the study of various social phenomena associated with the Internet and other new forms of the network communication, such as online communities, online multi-player gaming, wearable computing, social gaming, social media, mobile apps, augmented reality, and texting, and includes issues related to identity, privacy, and network formation.

Within a capitalist economic system, Commodification is the transformation of goods, services, ideas and people into commodities or objects of trade. A commodity at its most basic, according to Arjun Appadurai, is "anything intended for exchange," or any object of economic value.

An electronic signature, or e-signature, refers to data in electronic form, which is logically associated with other data in electronic form and which is used by the signatory to sign. This type of signature provides the same legal standing as a handwritten signature as long as it adheres to the requirements of the specific regulation it was created under.

Sound module electronic musical instrument without a human-playable interface, operated using an externally connected device, e.g. a MIDI controller

A sound module is an electronic musical instrument without a human-playable interface such as a piano-style musical keyboard. Sound modules have to be operated using an externally connected device, which is often a MIDI controller, of which the most common type is the musical keyboard. Controllers are devices that provide the human-playable interface and which may or may not produce sounds of its own. Another common way of controlling a sound module is through a sequencer, which is computer hardware or software designed to record and play back control information for sound-generating hardware. Connections between sound modules, controllers, and sequencers are generally made with MIDI, which is a standardized protocol designed for this purpose, which includes special ports (jacks) and cables.

Enterprise content management (ECM) extends the concept of content management by adding a time line for each content item and possibly enforcing processes for the creation, approval and distribution of them. Systems that implement ECM generally provide a secure repository for managed items, be they analog or digital, that indexes them. They also include one or more methods for importing content to bring new items under management and several presentation methods to make items available for use.

Electronic media media that use electronics or electromechanical energy for the audience to access the content

Electronic media are media that use electronics or electromechanical audience to access the content. This is in contrast to static media, which today are most often created electronically, but do not require electronics to be accessed by the end user in the printed form. The primary electronic media sources familiar to the general public are video recordings, audio recordings, multimedia presentations, slide presentations, CD-ROM and online content. Most new media are in the form of digital media. However, electronic media may be in either analogue electronics data or digital electronic data format.

In anthropology, deterritorialization refers to the weakening of ties between a location and the cultural entities such as people, objects, languages, or traditions associated with that location.

Digital forensics

Digital forensics is a branch of forensic science encompassing the recovery and investigation of material found in digital devices, often in relation to computer crime. The term digital forensics was originally used as a synonym for computer forensics but has expanded to cover investigation of all devices capable of storing digital data. With roots in the personal computing revolution of the late 1970s and early 1980s, the discipline evolved in a haphazard manner during the 1990s, and it was not until the early 21st century that national policies emerged.

A webisode is an episode of a series that is distributed as web television. It is available as either for download or in streaming, as opposed to first airing on broadcast or cable television. The format can be used as a preview, a promotion, as part of a collection of shorts, or a commercial. A webisode may or may not have been broadcast on TV. What defines it is its online distribution on the web, or through video-sharing web sites such as Vimeo or YouTube. While there is no set standard for length, most webisodes are relatively short, ranging from 3–15 minutes in length. It is a single web episode, but collectively is part of a web series, a form called web television that characteristically features a dramatic, serial storyline, where the primary method of viewership is streaming online over the Internet. The term webisode was first introduced in the Merriam-Webster's Collegiate Dictionary in 2009.

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Data facts represented for handling

Data is a set of values of subjects with respect to qualitative or quantitative variables.

Digital hoarding

Digital hoarding is excessive acquisition and reluctance to delete electronic material no longer valuable to the user. The behavior includes the mass storage of digital artifacts and the retention of unnecessary or irrelevant electronic data. The term is increasingly common in pop culture, used to describe the habitual characteristics of compulsive hoarding, but in cyberspace. As with physical space in which excess items are described as "clutter" or "junk", excess digital media is often referred to as "digital clutter".

Ethnoscape is one of five elementary frameworks used by Arjun Appadurai, in purpose of exploring fundamental discrepancies of global cultural flows. The suffix -scape indicates that these terms are perspectival constructs inflected by the historical, linguistic, and political situatedness of different kinds of actors: nation-states, multinationals, diasporic communities, and subnational groupings and movements, whether religious, political, or economic, etc..

Technoscape is a term coined by Arjun Appadurai in order to describe one of the five dimensions of global cultural flows. The five dimensions consist of ethnoscapes, mediascapes, technoscapes, financescapes, and ideoscapes. The suffix -scape denotes that these terms are perspectival constructs inflected by the historical, linguistic, and political situatedness of different kinds of actors: "nation-states, multinationals, diasporic communities, as well as subnational groupings and movements". This can either be religious, political, or economic. In a more specific scope, Technoscape is the movement of technology and the ability to move such technology at rapid speeds. This is due to the physical boundaries technology is able to maneuver around.

Financescape is one the five aspects of global cultural flows that renowned globalization theorist Arjun Appadurai proposed in his article Disjuncture and Difference in the Global Cultural Economy that he claims can be used to distinguish the various disjunctures or disconnections between economy, culture and politics, within the overall global economy. Appadurai poses that when considering the financescape framework, we must consider how global capital today moves in an increasingly fluid and non-isomorphic manner, thus contributing to an overall unpredictability of all the five aspects of global cultural flows as a whole. The four other aspects Appadurai mentions in his article are ethnoscapes, technoscapes, mediascapes and ideoscapes. Appadurai further states that despite disjunctures having always existed between the flows of people, machinery, money, ideas and images, the world is at a crossroads where this is happening to a larger extent; pointing to the importance of studying the "-scapes". These disjunctures also contribute to the central idea of deterritorialization which Appadurai describes as the main force affecting globalization in the sense that people from different countries and socioeconomic backgrounds are mixing with one another; namely the lower class of some countries integrating in to wealthier societies via the work force. Subsequently, these people reproduce their ethnic culture, but in a deterritorialized context.

References