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Mediated stylistics or media stylistics is a new and still emerging approach to the analysis of media texts (e.g. news programs, newspaper articles). It aims to take seriously two ideas: first, that media texts involve 'the construction of stories by other means'; and second, that in an age marked by digital connectivity, media texts are inherently interactive phenomena. To meet this twofold aim, mediated stylistics has brought together the analytic toolkits of discursive psychology—which is finely attuned to the contextual specificities of interaction [1] —and stylistics—which is finely attuned to the grammatical/rhetorical/narratorial specificities of texts as texts. [2] Recent research in which mediated stylistics has been put to work, for instance, has shown how mediated representation of issues like sexism, sexualisation, alleged rape and violence against women can differ, and differ in rhetorically consequential ways, from the original un-mediated source material. [3]
As a broadly ethnomethodological approach, [4] mediated stylistics is strongly influenced by discursive psychology (DP), [5] as well as the sociology of scientific knowledge (SSK), [6] membership categorization analysis (MCA), [7] and the work of stylisticians like Mick Short, [8] Paul Simpson [9] and Lesley Jeffries, [10] in which the analytic utility of stylistics for an understanding of data other than strictly 'literary' texts becomes immediately apparent. What unites these approaches is their rejection of a particularly widespread understanding of language in which words-in-here-on-a-page name things-out-there-in-the-world. Because this understanding assumes a natural link between descriptions and the events so described it also assumes a non-linguistic sense of the world as the final arbiter of the in/accuracy of descriptions. For DP, SSK and MCA, however, there can be no socially meaningful sense of the non-linguistic without the founding, constitutive force of language. Although language might not be all there is in the world, it is, nevertheless, all there is in the world that allows for the world to become accountable and knowable to ourselves and others. And once you reject—as these approaches reject—the possibility of some non-linguistic arbiter of accuracy, it follows that all descriptions (whether those we decide to treat as accurate or those we do not) have to be understood as the products of particular, locally specific contexts. The issue is no longer whether mediated texts transmit in/accurate in-formation, but how they act as "vehicles for action", [11] where such actions might include defending someone, accusing someone, confessing to something, or any number of other things. It is here that we see how an ethnomethodological approach to language opens the possibility for a mediated stylistics; that is, for analytical tools traditionally associated with stylistics to be adopted for use within media studies. A journalist writing a news article about 'real events' and a novelist constructing a plausible-yet-imaginary-world may well be working with different materials, but they are both engaged in essentially the same kind of literary task: building descriptive vehicles with the potential to pull off a certain set of contextually specific actions such as detailing, characterizing, informing, confessing, defending, accusing, and so on, in what constitutes an infinitely extendable list of other such social actions. [12] [13]
So what does this all of this mean in practice? Traditionally, stylistics has treated literature—whether institutionally sanctioned Literature (with a capital "L") or more popular non-canonical forms of literary writing—as its primary focus. [14] Mediated stylistics, however, in taking seriously the idea that journalists are the "professional storytellers of our age", [15] orients towards the types of creativity and innovation in language-use that are required in and for the construction of mediated stories. This shift in empirical focus requires a shift in analytic focus. For although literary and mediated texts both tell stories, they do so in differing ways. In that stylistics asks how certain aesthetic effects are achieved through the language of a literary text, [16] it is able to assume that the text in question represents a story in which characters, plot, events, etc. have all been constructed by that text's author (e.g. Burton's analysis of Plath's prose, 1982). [17] Media texts, on the other hand, almost always involve attempts to translate—or recontextualise—characters, plots and events that have already been constructed elsewhere, by others, in a different context. Unlike other forms of stylistics, then, mediated stylistics is interested not in one-off stories, but in the various iterations of a story that are reproduced over time and across various contexts. This contrasts with the extremely insightful, but different, form of stylistics developed by Leslie Jeffries known as critical stylistics. [18] [19]
One recent example is Attenborough's article 'Rape is rape (except when it's not): the media, recontextualisation and violence against women' (2014). This article studies mediated reportage of the charges of rape and sexual molestation made against Julian Assange, the editor-in-chief of the organisation WikiLeaks, in late 2010. [20] This event was rich with recontextualising possibilities: during the appeal hearing in which Assange's lawyers challenged the warrant for his arrest, transcripts of the witness statements that had led to the warrant being issued were leaked online. Media commentators took this opportunity to build their own recontextualised descriptions of what actually happened as the (apparently) factual starting points for their own, subsequent evaluations of the (un)fairness and/or (il)legitimacy of the allegations. An analysis of media reports in which those witness statements were passed-on to the public subsequently reveals the textual practices through which Assange's allegedly violent actions were often recontextualised such that their status as violent was readably downgraded, mitigated or even deleted.
Media stylistics as a research approach is widely known in Eastern Europe and especially in Russia, through the work of A. Vasileva, M. Kozhina, V. Kostomarov, L. Maydanova, I. Lysakova, K. Rogova, G. Solganik and others. [21] [22] [23]
Discourse denotes written and spoken communications:
Stylistics, a branch of applied linguistics, is the study and interpretation of texts of all types and/or spoken language in regard to their linguistic and tonal style, where style is the particular variety of language used by different individuals and/or in different situations or settings. For example, the vernacular, or everyday language may be used among casual friends, whereas more formal language, with respect to grammar, pronunciation or accent, and lexicon or choice of words, is often used in a cover letter and résumé and while speaking during a job interview.
Critical discourse analysis (CDA) is an interdisciplinary approach to the study of discourse, or put simply talk and text, that views language as a form of social practice. Scholars working in the tradition of CDA generally argue that (non-linguistic) social practice and linguistic practice constitute one another and focus on investigating how societal power relations are established and reinforced through language use. In this sense, it differs from discourse analysis in that it highlights issues of power asymmetries, manipulation, exploitation, and structural inequities in domains such as education, media, and politics.
Ethnomethodology is the study of how social order is produced in and through processes of social interaction. It generally seeks to provide an alternative to mainstream sociological approaches. In its most radical form, it poses a challenge to the social sciences as a whole. Its early investigations led to the founding of conversation analysis, which has found its own place as an accepted discipline within the academy. According to Psathas, it is possible to distinguish five major approaches within the ethnomethodological family of disciplines.
Intertextuality is the shaping of a text's meaning by another text. It is the interconnection between similar or related works of literature that reflect and influence an audience's interpretation of the text. Intertextuality is the relation between texts that are inflicted by means of quotations and allusion. Intertextual figures include: allusion, quotation, calque, plagiarism, translation, pastiche and parody. Intertextuality is a literary device that creates an 'interrelationship between texts' and generates related understanding in separate works. These references are made to influence the reader and add layers of depth to a text, based on the readers' prior knowledge and understanding. The structure of intertextuality in turn depends on the structure of influence. Intertextuality is a literary discourse strategy utilised by writers in novels, poetry, theatre and even in non-written texts. Examples of intertextuality are an author's borrowing and transformation of a prior text, and a reader's referencing of one text in reading another.
Translation studies is an academic interdiscipline dealing with the systematic study of the theory, description and application of translation, interpreting, and localization. As an interdiscipline, Translation Studies borrows much from the various fields of study that support translation. These include comparative literature, computer science, history, linguistics, philology, philosophy, semiotics, and terminology.
Discursive psychology (DP) is a form of discourse analysis that focuses on psychological themes in talk, text, and images.
Discourse analysis (DA), or discourse studies, is an approach to the analysis of written, vocal, or sign language use, or any significant semiotic event.
Norman Fairclough is an emeritus Professor of Linguistics at Department of Linguistics and English Language at Lancaster University. He is one of the founders of critical discourse analysis (CDA) as applied to sociolinguistics. CDA is concerned with how power is exercised through language. CDA studies discourse; in CDA this includes texts, talk, video and practices.
Audience theory is an element of thinking that developed within academic literary theory and cultural studies.
Interdiscourse is the implicit or explicit relations that a discourse has to other discourses. Interdiscursivity is the aspect of a discourse that relates it to other discourses. Norman Fairclough prefers the concept "orders of discourse". Interdiscursivity is often mostly an analytic concept, e.g. in Foucault and Fairclough. Interdiscursivity has close affinity to recontextualisation because interdiscourse often implies that elements are imported from another discourse.
Recontextualisation is a process that extracts text, signs or meaning from its original context (decontextualisation) and reuses it in another context. Since the meaning of texts, signs and content is dependent on its context, recontextualisation implies a change of meaning and redefinition. The linguist Per Linell defines recontextualisation as:
the dynamic transfer-and-transformation of something from one discourse/text-in-context ... to another.
Ruth Wodak is an Austrian linguist, who is Emeritus Distinguished Professor and Chair in Discourse Studies at Department of Linguistics and English Language at Lancaster University. and Professor in Linguistics at the University of Vienna.
The Poetics and Linguistics Association is an international academic association which exists to promote the research, teaching and learning in the study of linguistic style and the language of literature. The Poetics and Linguistics Association is usually known by the acronym PALA. The main activities of PALA are the publication of the journal Language and Literature, and an annual conference.
The sociology of literature is a subfield of the sociology of culture. It studies the social production of literature and its social implications. A notable example is Pierre Bourdieu's 1992 Les Règles de L'Art: Genèse et Structure du Champ Littéraire, translated by Susan Emanuel as Rules of Art: Genesis and Structure of the Literary Field (1996).
Bethan Benwell, has been a senior lecturer in English Language and Linguistics, for the Division of Literature and Languages, at the University of Stirling since 2008.
Frederick Thomas Attenborough was lecturer in Communication and Media Studies at Loughborough University (2009–2015), Senior Lecturer in Sociology at Bishop Grosseteste University in Lincoln (2015–2017) and Programme Leader for sociology single and combined honours degrees run by Bishop Grosseteste University, Lincoln. His research interests were in and around discursive psychology, ethnomethodology and rhetoric. His work studied various media forms, including: films and documentaries, online and offline advertising, print press journalism and social media.
Susan Lynn Ehrlich is a Canadian linguist known for her work in both language and gender, language and the law, and the intersections between them. She studies language, gender and the law, with a focus on consent and coercion in rape trials.
Michael Henry 'Mick' Short is a British linguist. He is currently a honorary professor at the Department of Linguistics and English Language of Lancaster University, United Kingdom. His research focuses on applied linguistics with a special focus on stylistics.
Alice Marie-Claude Caffarel-Cayron is a French-Australian linguist. She is Honorary Senior Lecturer in Linguistics at the University of Sydney. Caffarel is recognized for the development of a Systemic Functional Grammar of French which has been applied in the teaching of the French language, Discourse analysis and Stylistics at the University of Sydney. Caffarel is recognised as an expert in the field of French Systemic Functional Linguistics (SFL).