Medimix

Last updated
Medimix Ayurveda
Company type Public company
Industry Beauty
Founded1969;55 years ago (1969), in Chennai, India
FounderV. P. Sidhan
Headquarters Tamil Nadu, India
Key people
  • Anupam Katheriya (CEO)
[1]
ProductsMedimix Soap, Face Wash, Body Wash, Shampoo, Hand Wash etc.
Revenue
  • Rs 350 crores (2022)
[2]
Owner AVA Group
Number of employees
750+ [1]
Website www.medimixayurveda.com

Medimix Ayurveda is an Indian brand of ayurvedic/herbal soap manufactured and marketed by AVA Cholayil Private Limited and Cholayil Private Limited, a Chennai-based company. The brand was founded by Dr. Valiparambil Padmanabhan Sidhan [3] from Valapad, Thrissur, Kerala. The company has a global presence and is present in over 35 countries worldwide. [1]

In 1969 Dr. Sidhan combined a recipe 18 herbs to make a skin care soap. Medimix is currently available in four types of soap, three of body wash, five facial cleansers and hygiene products like hand wash and sanitizers.

In 2011, Medimix was judged the 87th-most trusted brand in India and the 15th-most trusted brand in the personal care category according to the Brand Equity Survey conducted by the Economic Times. [4]

Medimix has grown synonymous with ‘skin care, the natural way’ and for generations of women, indeed entire families, have placed their trust on the Medimix range of products. Currently available in eight variants of ayurvedic soap, six variants of Herbal body wash, six variants in the face wash, herbal hand wash, ayurvedic hair shampoo & conditioner, and a few other products, Medimix is expanding its range and bringing natural skin care to more people across the world.

Related Research Articles

<span class="mw-page-title-main">Cosmetics</span> Substances applied to the body to change appearance or fragrance

Cosmetics are composed of mixtures of chemical compounds derived from either natural sources or synthetically created ones. Cosmetics have various purposes. Those designed for personal care and skin care can be used to cleanse or protect the body and skin. Cosmetics designed to enhance or alter one's appearance (makeup) can be used to conceal blemishes, enhance one's natural features, add color to a person's face, or change the appearance of the face entirely to resemble a different person, creature or object. Cosmetics can also be designed to add fragrance to the body.

<span class="mw-page-title-main">Ayurveda</span> Alternative medicine with roots in India

Ayurveda is an alternative medicine system with historical roots in the Indian subcontinent. It is heavily practiced in India and Nepal, where around 80% of the population report using ayurveda. The theory and practice of ayurveda is pseudoscientific.

<span class="mw-page-title-main">Hindustan Unilever</span> Indian consumer goods company

Hindustan Unilever Limited (HUL) is a British-owned Indian final good company headquartered in Mumbai. It is a subsidiary of the British company Unilever. Its products include foods, beverages, cleaning agents, personal care products, water purifiers and other fast-moving consumer goods (FMCGs).

<span class="mw-page-title-main">Persil</span> German brand of laundry detergent

Persil is a German brand of laundry detergent manufactured and marketed by Henkel around the world except in the United Kingdom, Ireland, France, Latin America, China, Australia and New Zealand, where it is manufactured and marketed by Unilever. Persil was introduced in 1907 by Henkel. It was the first commercially available laundry detergent that combined bleach with the detergent. The name was derived from two of its original ingredients, sodium perborate and sodium silicate.

<span class="mw-page-title-main">Neutrogena</span> American cosmetics company

Neutrogena Corporation, trading as Neutrogena, is an American company that produces cosmetics, skin care and hair care and owned by parent company Kenvue and is headquartered in Los Angeles, California. According to product advertising at their website, Neutrogena products are distributed in more than 70 countries.

<span class="mw-page-title-main">Dabur</span> Indian consumer goods company

Dabur Ltd is an Indian multinational consumer goods company, founded by S. K. Burman and headquartered in Ghaziabad. It manufactures Ayurvedic products and fast-moving consumer goods. Dabur derives around 60% of its revenue from the consumer care business, 11% from the food business and remaining from the international business unit.

<span class="mw-page-title-main">Herbal Essences</span> Brand of hair care products

Herbal Essences is a brand of hair care products line by Procter & Gamble. The brand was founded in 1971 as the single shampoo Clairol Herbal Essence Shampoo. There are 29 collections of varying hair care products, each designed to have a different effect on the user's hair.

<span class="mw-page-title-main">Irish Spring</span> Brand name of deodorant soap

Irish Spring is an American brand of deodorant soap that the Colgate-Palmolive company has marketed since 1970.

<span class="mw-page-title-main">Sunsilk</span> British hair care brand

Sunsilk is a British hair care brand produced by the company Unilever. The brand was introduced in 1954 in the UK and available in most countries globally.

<span class="mw-page-title-main">Marico</span> Indian consumer goods company

Marico Limited is an Indian multinational Consumer goods Company providing consumer products and services in the areas of health, beauty and wellness. With its headquarters in Mumbai, Marico is present in over 25 countries across Asia and Africa. It owns brands in categories of hair care, skin care, edible oils, health foods, male grooming, and fabric care.

Personal care products are consumer products which are applied on various external parts of the body such as skin, hair, nails, lips, external genital and anal areas, as well as teeth and mucous membrane of the oral cavity, in order to make them clean, protect them from harmful germs and keep them in good condition. They promote personal hygiene and overall health, well-being and appearance of those body parts. Toiletries form a narrower category of personal care products which are used for basic hygiene and cleanliness as a part of a daily routine. Cosmetic products, in contrast, are used for personal grooming and beautification. Pharmaceutical products are not considered personal care products.

<span class="mw-page-title-main">Shampoo</span> Hair care product

Shampoo is a hair care product, typically in the form of a viscous liquid, that is used for cleaning hair. Less commonly, shampoo is available in solid bar format. Shampoo is used by applying it to wet hair, massaging the product into the scalp, and then rinsing it out. Some users may follow a shampooing with the use of hair conditioner.

<span class="mw-page-title-main">Sebamed</span> German skin care brand

Sebamed is a German brand name of Sebapharma GmbH & Co. KG, which manufactures medicinal skin care products.

<span class="mw-page-title-main">Himalaya Wellness Company</span> Indian multinational pharmaceutical company

Himalaya Wellness Company is an Indian multinational personal care and pharmaceutical company based in Bangalore, India. It was originally established by Muhammad Manal in Dehradun in 1930. It produces health care products containing Ayurvedic ingredients, under the name Himalaya Herbal Healthcare. Its operations are spread across locations in India, the United States, the Middle East, Asia, Europe and Oceania, while its products are sold in 106 countries across the world. Its flagship product is a hepatic drug named Liv.52, first introduced in 1955.

Vicco Laboratories is a manufacturer of Indian Ayurvedic herbal hygiene, healthcare and other products like herbal tooth pastes, herbal tooth powders, natural turmeric and sandalwood oil based skin cream, herbal shaving creams and a natural ayurvedic pain relief cream Vicco Narayani. The company has over 40 products in its portfolio which are manufactured in its factories located in Thane, Nagpur and Goa and exported to 45 countries.

Pankajakasthuri Herbals India Private Limited is an Ayurvedic medicine manufacturing company based in Tiruvananthapuram, Kerala. Established in 1988, Pankajakasthuri manufactures and develops Ayurvedic products and medicines. Pankajakasthuri is Kerala's first ISO 9000 certified Ayurvedic medicine manufacturing company.

<span class="mw-page-title-main">A. V. Anoop</span> Indian entrepreneur, social worker and film producer

Arayamparambil Vasavan Anoop, better known as A V Anoop, is an Indian entrepreneur, social worker, and film producer. He is the Managing Director of AVA Group of Companies, a consortium of ayurvedic, herbal and food products. The group is the manufacturer of the World’s largest selling Ayurvedic Bath Soap “Medimix”. The group also owns the most popular household Kerala brands in spices and condiments “Melam” and a multi-speciality most modern ayurvedic hospital under the name “Sanjeevanam” in Kochi, Kerala.

References

  1. 1 2 3 "Medimix and Cuticura makers appoint new CEO". Times of India. 1 March 2023. Retrieved 11 May 2023.
  2. "Medimix forays in to hair care segment". Hindu Business Line. 4 May 2022. Retrieved 11 May 2023.
  3. "Medimix". 15 April 2022. Retrieved 15 April 2022.
  4. "Most Trusted Brands.2011" . Retrieved 23 December 2011.