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Company type | Public company |
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Industry | Beauty |
Founded | 1969Chennai, India | , in
Founder | V. P. Sidhan |
Headquarters | Tamil Nadu, India |
Key people |
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Products | Medimix Soap, Face Wash, Body Wash, Shampoo, Hand Wash etc. |
Revenue |
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Owner | AVA Group |
Number of employees | 750+ [1] |
Website | www |
Medimix Ayurveda is an Indian brand of ayurvedic/herbal soap manufactured and marketed by AVA Cholayil Private Limited and Cholayil Private Limited, a Chennai-based company. The brand was founded by Dr. Valiparambil Padmanabhan Sidhan [3] from Valapad, Thrissur, Kerala. The company has a global presence and is present in over 35 countries worldwide. [1]
In 1969 Dr. Sidhan combined a recipe 18 herbs to make a skin care soap. Medimix is currently available in four types of soap, three of body wash, five facial cleansers and hygiene products like hand wash and sanitizers.
In 2011, Medimix was judged the 87th-most trusted brand in India and the 15th-most trusted brand in the personal care category according to the Brand Equity Survey conducted by the Economic Times. [4]
Medimix has grown synonymous with ‘skin care, the natural way’ and for generations of women, indeed entire families, have placed their trust on the Medimix range of products. Currently available in eight variants of ayurvedic soap, six variants of Herbal body wash, six variants in the face wash, herbal hand wash, ayurvedic hair shampoo & conditioner, and a few other products, Medimix is expanding its range and bringing natural skin care to more people across the world.
Cosmetics are composed of mixtures of chemical compounds derived from either natural sources or synthetically created ones. Cosmetics have various purposes, including personal and skin care. They can also be used to conceal blemishes and enhance natural features. Makeup can also add colour to a person's face, enhance a person's features or change the appearance of the face entirely to resemble a different person, creature, or object.
Ayurveda is an alternative medicine system with historical roots in the Indian subcontinent. It is heavily practiced throughout India, Nepal, Bangladesh, Pakistan and Sri Lanka, where as much as 80% of the population report using ayurveda. The theory and practice of ayurveda is pseudoscientific and toxic metals such as lead are used as ingredients in many ayurvedic medicines.
Hindustan Unilever Limited (HUL) is a British-owned Indian FMGC company, headquartered in Mumbai. It is a subsidiary of the British company Unilever. Its products include foods, beverages, cleaning agents, personal care products and other fast-moving consumer goods (FMCGs).
Persil is a German brand of laundry detergent manufactured and marketed by Henkel around the world except in the United Kingdom, Ireland, France, Latin America, China, Australia and New Zealand, where it is manufactured and marketed by Unilever. Persil was introduced in 1907 by Henkel. It was the first commercially available laundry detergent that combined bleach with the detergent. The name was derived from two of its original ingredients, sodium perborate and sodium silicate.
Neutrogena Corporation, trading as Neutrogena, is an American company that produces cosmetics, skin care and hair care, is owned by parent company Kenvue and is headquartered in Los Angeles, California. According to product advertising at their website, Neutrogena products are distributed in more than 70 countries.
Dabur Ltd is an Indian multinational consumer goods company, founded by S. K. Burman and headquartered in Ghaziabad. It manufactures Ayurvedic products and fast-moving consumer goods. Dabur derives around 60% of its revenue from the consumer care business, 11% from the food business and remaining from the international business unit.
Irish Spring is an American brand of deodorant soap that the Colgate-Palmolive company has marketed since 1970.
Natural skin care uses topical creams and lotions made of ingredients available in nature. Much of the recent literature reviews plant-derived ingredients, which may include herbs, roots, flowers and essential oils, but natural substances in skin care products include animal-derived products such as beeswax, and minerals. These substances may be combined with various carrier agents, preservatives, surfactants, humectants and emulsifiers.
Sunsilk is a British hair care brand produced by the company Unilever. The brand was introduced in 1954 in the UK and available in most countries globally.
Marico Limited is an Indian multinational Consumer goods Company providing consumer products and services in the areas of health, beauty and wellness. With its headquarters in Mumbai, Marico is present in over 25 countries across Asia and Africa. It owns brands in categories of hair care, skin care, edible oils, health foods, male grooming, and fabric care.
Personal care products are consumer products which are applied on various external parts of the body such as skin, hair, nails, lips, external genital and anal areas, as well as teeth and mucous membrane of the oral cavity, in order to make them clean, protect them from harmful germs and keep them in good condition. They promote personal hygiene and overall health, well-being and appearance of those body parts. Toiletries form a narrower category of personal care products which are used for basic hygiene and cleanliness as a part of a daily routine. Cosmetic products, in contrast, are used for personal grooming and beautification. Pharmaceutical products are not considered personal care products.
Shampoo is a hair care product, typically in the form of a viscous liquid, that is used for cleaning hair. Less commonly, shampoo is available in solid bar format. Shampoo is used by applying it to wet hair, massaging the product into the scalp, and then rinsing it out. Some users may follow a shampooing with the use of hair conditioner.
Sebamed is a German brand name of Sebapharma GmbH & Co. KG, which manufactures medicinal skin care products.
Himalaya Wellness Company is an Indian multinational personal care and pharmaceutical company based in Bangalore, India. It was originally established by Muhammad Manal in Dehradun in 1930. It produces health care products containing Ayurvedic ingredients, under the name Himalaya Herbal Healthcare. Its operations are spread across locations in India, the United States, the Middle East, Asia, Europe and Oceania, while its products are sold in 106 countries across the world. Its flagship product is a hepatic drug named Liv.52, first introduced in 1955.
Vicco Laboratories is a manufacturer of Indian Ayurvedic herbal hygiene, healthcare and other products like herbal tooth pastes, herbal tooth powders, natural turmeric and sandalwood oil based skin cream, herbal shaving creams and a natural ayurvedic pain relief cream Vicco Narayani. The company has over 40 products in its portfolio which are manufactured in its factories located in Thane, Nagpur and Goa and exported to 45 countries.
Pankajakasthuri Herbals India Private Limited is an Ayurvedic medicine manufacturing company based in Tiruvananthapuram, Kerala. Established in 1988, Pankajakasthuri manufactures and develops Ayurvedic products and medicines. Pankajakasthuri is Kerala's first ISO 9000 certified Ayurvedic medicine manufacturing company.
Arayamparambil Vasavan Anoop, better known as A V Anoop, is an Indian entrepreneur, social worker, and film producer. He is the Managing Director of AVA Group of Companies, a consortium of ayurvedic, herbal and food products. The group is the manufacturer of the World’s largest selling Ayurvedic Bath Soap “Medimix”. The group also owns the most popular household Kerala brands in spices and condiments “Melam” and a multi-speciality most modern ayurvedic hospital under the name “Sanjeevanam” in Kochi, Kerala.