Melissa Aronczyk

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Melissa Aronczyk
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Melissa Aronczyk is a Canadian media studies scholar [1] working in the United States. She is a member of the faculty of Rutgers University in the School of Communication and Information [2] and affiliated faculty in Sociology and with the Eagleton Institute of Politics. Her expertise includes media and political promotion, corporate political advocacy, nationalism, and the political purposes of branding. [3] [4] Dr. Aronczyk has published three books, Branding the Nation: The Global Business of National Identity from Oxford University Press in 2013, [5] ; Blowing Up the Brand: Critical Perspectives on Promotional Culture from Peter Lang, in 2010 (co-edited with Devon Powers). [6] [7] [8] and A Strategic Nature: Public Relations and the Politics of Environmentalism (Oxford University Press, co-authored with Maria Espinoza) in Spring 2022. [9]

Dr. Aronczyk's work has been featured on the BBC, [10] in The Washington Post, [11] The Intercept, [12] Grist Magazine, [13] and the podcast Drilled, [14] among other media outlets.

In 2015, she was co-recipient of the International Communication Association's Outstanding Young Scholar Award. [15] Prior to joining Rutgers, she was a professor of communication at Carleton University in Ottawa. [6] She holds a Ph.D. from the Department of Media, Culture and Communication at New York University.

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References

  1. "Melissa Aronczyk".
  2. "Melissa Aronczyk".
  3. LaMotta, Lisa (January 15, 2007). "Free NYC-branded condoms aim to increase HIV/AIDS awareness". PR Week.
  4. Bennett, Catherine (June 9, 2018). "Tie a good cause to a bath bomb and watch your profits rocket; Lush's espousal of the #spycops scandal is merely the latest in a line of cynical stunts". The Observer (London).
  5. Aronczyk, Melissa (17 September 2013). Branding the Nation. ISBN   9780190240691.
  6. 1 2 Aronczyk, Melissa; Powers, Devon (2010). Blowing Up the Brand, Google Books Result. ISBN   9781433108679.
  7. "Blowing Up the Brand".
  8. Al-Abdulrazak, Rula (January 23, 2014). "Branding the Nation: The Global Business of National Identity". The Times Higher Education Supplement.
  9. "Oxford University Press".
  10. "The audacious PR plot that seeded doubt about climate change". BBC News. 2022-07-22. Retrieved 2022-08-07.
  11. Aronczyk, Melissa (February 21, 2021). "Spin doctors have shaped the environmentalism debate for decades". The Washington Post. Retrieved August 7, 2022.
  12. Westervelt, Amy (April 12, 2022). "Documents Show How Polluting Industries Mobilized to Block Climate Action". The Intercept. Retrieved 2022-08-07.
  13. Yoder, Kate (2022-02-22). "PR worked for Big Oil. So can it work for climate action?". Grist. Retrieved 2022-08-07.
  14. "Drilled: Melissa Aronczyk on the History of Greenwashing on Apple Podcasts". Apple Podcasts. Retrieved 2022-08-07.
  15. "Professor Derek Johnson Is Co-Winner of Outstanding Young Scholar Award | commarts.wisc.edu". commarts.wisc.edu. Retrieved 24 October 2018.