Mercedes-Benz Fashion Festival Sydney 2014

Last updated

Mercedes-Benz Fashion Festival Sydney 2014
Date6–10 April 2014 (2014-04-06 2014-04-10)
LocationSydney, Australia
TypeFashion show
Participants70

Mercedes-Benz Fashion Week is an annual fashion industry event held in Sydney, Australia. The event is a part of Australian Fashion Week and has taken place at Carriageworks for two consecutive years. The 2014 event was held from 6 to 10 April. The event focuses on providing Australian designers a platform to connect with a global audience of fashion buyers, press and consumers. [1]

The industry-only event showcased over 70 designers, including 25 designers from Sydney, four from Melbourne, four from Perth, two from Brisbane and one from Adelaide. There was also one designer from Bali and China. [2] The 2014 designer showcase featured mostly start-up labels fresh from fashion school. [3] Lan Yu became the first Chinese designer to showcase at Mercedes-Benz Fashion Week Australia. [4] In 2013, Mercedes-Benz Fashion Week Sydney generated an estimate $4.8 million into the New South Wales economy. [2] It costs between $6000 and $14,500 to secure a show at Fashion Week and can end up exceeding costs of $80,000 when models and all other production costs are factored in. [3] The 2014 event had 20 confirmed buyers from ASOS, Addison Crescent, Browns Fashion, House of Fraser, Harvey Nichols, Nasty Gal, Net-a-Porter and Selfridges. [2] Mercedes-Benz Fashion Week Sydney 2014 also featured an Indigenous Fashion Week at Sydney's Town Hall and also supported the first Mercedes-Benz Fashion Week Weekend Edition which was open to for the public to attend. [4] Mercedes-Benz Fashion Week Sydney 2014 caused a debate about the use of skinny models in runway shows, when Marie Claire editor Jackie Frank called a model's agent to enquire about her health. [5] Featured designer Alex Perry then apologised for his use of extremely thin models in his fashion show. Jackie Frank said that Alex Perry's public apology would help shift body image attitudes in the fashion industry. [6] Vivien’s model Laura Mitchell who walked in fashion week informed the media that most of the shows at the Mercedes-Benz Fashion Week had not been catered the models were left hungry. [7] In 2008, Sydney Fashion Week said they would focus on promoting healthy body image by using healthier looking models on the catwalk. [8]

Related Research Articles

<span class="mw-page-title-main">Megan Gale</span> Australian model and actress

Megan Kate Gale is an Australian model and actress. Born in Perth, Western Australia, Gale won a model contest when she was 18 in her home town. In 1999 she was cast in a series of commercials for the Italian branch of telecommunications company Vodafone. This led to wide exposure in both Italy and her homeland Australia, and she appeared in those advertising until 2006. Gale has also appeared in Italian movies and television shows, and as an actress, Gale played "Fatma" in Russell Crowe's The Water Diviner (2014) and "Valkyrie" in George Miller's Mad Max: Fury Road (2015).

Australia's Next Top Model is an Australian reality television series which premiered on 11 January 2005 and concluded on 22 November 2016, and was based on Tyra Banks' America's Next Top Model. It was broadcast on the Australian subscription television channel, Fox8.

<span class="mw-page-title-main">Tallulah Morton</span> Australian fashion model

Tallulah Morton is an Australian fashion model living in North Sydney, New South Wales.

<span class="mw-page-title-main">Australian Fashion Week</span> Australian fashion industry event

Australian Fashion Week, formerly Mercedes-Benz Fashion Week Australia (MBFWA) and as of 2021 Afterpay Australian Fashion Week (AAFW), is an annual fashion industry event, or fashion week, showcasing the latest seasonal collections from Australian designers. Run by American company by IMG since 2005, the event has been held at the multi-arts center Carriageworks in Redfern.

<span class="mw-page-title-main">New York Fashion Week</span> Fashion event in New York

New York Fashion Week (NYFW), held in February and September of each year, is a semi-annual series of events in Manhattan typically spanning seven to nine days when international fashion collections are shown to buyers, the press, and the general public. It is one of four major fashion weeks in the world, collectively known as the "Big Four", along with those in Paris, London, and Milan. The Council of Fashion Designers of America (CFDA) created the modern notion of a centralized "New York Fashion Week" in 1993, although cities like London were already using their city's name in conjunction with the words fashion week in the 1980s. NYFW is based on a much older series of events called "Press Week", founded in 1943. On a global scale, most business and sales-oriented shows and some couture shows take place in New York City.

<span class="mw-page-title-main">Jaslene Gonzalez</span> Puerto Rican model

Jaslene Marie González is a Puerto Rican model, television host, and winner of Cycle 8 of America's Next Top Model.

<span class="mw-page-title-main">Alex Perry</span> Australian fashion designer (born 1963)

Alexandros Pertsinidis, known professionally as Alex Perry, is an Australian fashion designer and television presenter, mostly famous for his womenswear. His designs have been worn by celebrities including Jennifer Lopez, Kim Kardashian, Gigi Hadid, Sandra Bullock, Gwyneth Paltrow, Rihanna, Priyanka Chopra, and Lupita Nyong'o.

<span class="mw-page-title-main">Mercedes-Benz Fashion</span>

Mercedes-Benz Fashion Week is a series of international fashion weeks sponsored by Mercedes-Benz, a brand of Daimler AG. Designers featured during Mercedes-Benz Fashion Weeks include notable designers such as Rosenthal Tee, Mary Katrantzou and David Koma.

<span class="mw-page-title-main">Mercedes-Benz SLS AMG</span> Car model

The Mercedes-Benz SLS AMG is a front mid-engine, 2-seater, limited production grand tourer developed by the Mercedes-AMG division of German automotive manufacturer Mercedes-Benz, with the assistance of David Coulthard. The car is the successor to the Mercedes-Benz SLR McLaren and was described by Mercedes-Benz as a spiritual successor to the Mercedes-Benz 300SL Gullwing, mainly because it was inspired by the latter. SLS stands for "Super Leicht Sport".

Cassandra Jade "Cassi" Van Den Dungen is an Australian fashion model. At 16, Van Den Dungen competed on the fifth cycle of Australia's Next Top Model, going on to be runner-up.

<span class="mw-page-title-main">Alice McCall</span> Australian fashion designer

Alice McCall is an Australian fashion designer. She is the founder of her eponymous fashion label, launched in 2004, that designs women's party dresses, playsuits, and separates. McCall pieces regularly appear in various Australian and international magazines, such as Vogue, Harper's Bazaar, and Elle.

Mercedes-Benz Fashion Festival Brisbane is an annual fashion industry event held in Brisbane, Australia. The Mercedes-Benz Fashion Festival Brisbane began in 2006 and is held over six days in late August of each year. It features the latest spring-summer season collections available in stores. It is one of the most important fashion week events in Australia and the Queensland's premier fashion event.

<span class="mw-page-title-main">April Rose Pengilly</span> Australian actor and model (born 1988)

April Rose Pengilly, also known as April Rose, is an Australian actress and model.

<span class="mw-page-title-main">Berlin Fashion Week</span> Biannual fashion week in Berlin, Germany

Berlin Fashion Week is a fashion week held twice annually in Berlin, Germany. Since its establishment in July 2007 it has gained great international attention for its many creative young designers who are flourishing in the fashion capital of Berlin. Since July 2011, the event has taken place part in front of the Brandenburg Gate.

<span class="mw-page-title-main">China Fashion Week</span> Recurring fashion event in Beijing

China Fashion Week is an international fashion event held twice a year at various venues in Beijing, China. The event originated in 1997 and hosts professional contests, exhibitions, fashion forums and professional evaluations. The event showcases fashion collections from various designers, including ready-to-wear, accessories, styling and other new designs. The dates for Fashion Week, in March and October, are determined by the China Fashion Federation.

<span class="mw-page-title-main">Toronto Fashion Week</span> Annual fashion show

Toronto Fashion Week (TFW), held in February and September of each year, is a semi-annual event celebrating fashion, arts and culture where Canadian and international fashion collections are shown to buyers, the press, and the general public. It is the largest fashion week held in Canada and the second largest fashion week in North America, following the well known New York Fashion Week.

<span class="mw-page-title-main">Alan Jones "died of shame" controversy</span> 2012 event in Australia

The Alan Jones "died of shame" controversy originated from a speech made by Australian radio broadcaster Alan Jones in September 2012, in which Jones suggested that then-Australian Prime Minister Julia Gillard's late father, John, "died of shame" over his daughter telling lies.

<span class="mw-page-title-main">Paul Vasileff</span> Australian fashion designer

Paul Sebastian Vasileff is an Australian fashion designer who is the founder and head designer for Paolo Sebastian, an internationally known atelier based in South Australia.

Steven Khalil is an Australian bridal and red carpet fashion designer, known for his bridal and red carpet gowns. Khalil launched his own fashion brand in 2003, 'Steven Khalil', and has since gained popularity. His designs have been worn by many Australian and International celebrities such as Samantha Jade, Giuliana Rancic, Dannii Minogue, Ariel Winter, Jessica Mauboy, Paula Abdul, Kylie Jenner, Khloe Kardashian, Kris Jenner, Jennifer Lopez, Kelly Preston, Emily Ratajkowski, Carrie Underwood, Princess Olympia of Greece, Georgia Fowler and Jesinta Campbell.

References

  1. "Inner Sydney Events | Sydney, Australia - Official Travel & Accommodation Website". www.sydney.com. Retrieved 15 November 2022.
  2. 1 2 3 "Australian Fashion Week celebrates survival of the fittest". ABC News. 6 April 2014. Retrieved 15 November 2022.
  3. 1 2 Safe, G. (5 April 2014). Mercedes-Benz Fashion Week Australia is losing its pizazz and passion and most of its international appeal. The Sydney Morning Herald. Retrieved from http://www.smh.com.au/lifestyle/fashion/mercedesbenz-fashion-week-australia-is-losing-its-pizazz-and-passion-and-most-of-its-international-appeal-20140404-363zy.html
  4. 1 2 News Limited. (10 April 2014). Mercedes-Benz Fashion Week Australia: Trends you need to know. Retrieved from http://www.news.com.au/lifestyle/fashion/mercedesbenz-fashion-week-australia-trends-you-need-to-know/story-fnjeuzyi-1226880242291
  5. Domjen, B. & Halliwell, E. (8 April 2014). Shock at the parade of strutting skeletons at Australian Fashion Week. The Daily Telegraph. Retrieved from http://www.dailytelegraph.com.au/entertainment/sydney-confidential/shock-at-the-parade-of-strutting-skeletons-at-australian-fashion-week/story-fni0cvc9-1226877186365
  6. "Designer Alex Perry apologises for his use of extremely thin model at Fashion Week". ABC News. 9 April 2014. Retrieved 15 November 2022.
  7. (2014, 11 April). Models left hungry for more than success at the Mercedes Benz Australian Fashion Week. The Daily Telegraph. Retrieved from http://www.dailytelegraph.com.au/entertainment/sydney-confidential/models-left-hungry-for-more-than-success-at-the-mercedes-benz-australian-fashion-week/story-fni0cvc9-1226880440270
  8. Leary, Jesse (15 August 2008). "Sydney Fashion Festival promoting healthier-looking models". The World Today. ProQuest   190299318.