PR Newswire is a distributor of press releases headquartered in Chicago. The service was created in 1954 to allow companies to electronically send press releases to news organizations, using teleprinters at first. The founder, Herbert Muschel, operated the service from his house in Manhattan for approximately 15 years. The business was eventually sold to Western Union and then United Newspapers of London. In December 2015, Cision Inc. announced it would acquire the company. On January 1, 2021, Cision formally merged PR Newswire into the company, ending its status as a legal entity after 66 years. Cision plans to continue utilizing the brand name for the foreseeable future in the United States, as well as in Europe and the Asia-Pacific regions.
UBM plc was a British business-to-business (B2B) events organiser headquartered in London, England, before its acquisition by Informa in 2018. It had a long history as a multinational media company. Its main focus was on B2B events, but its principal operations included live media and business-to-business communications, marketing services and data provision, and it principally served the technology, healthcare, trade and transport, ingredients and fashion industries. UBM was listed on the London Stock Exchange and was a constituent of the FTSE 250 Index.
Nielsen Holdings plc is an American information, data and market measurement firm. Nielsen operates in over 100 countries and employs approximately 44,000 people worldwide.
CNW Group Ltd., also called Canada Newswire and CNW, is a commercial press release service owned by Cision. Cision Distribution services in Canada are powered by Canada Newswire. The service is offered stand-alone or as part of its flagship Cision Communications Cloud platform for PR professionals.
Havas Creative, formerly known as Havas Worldwide and Euro RSCG, is a French advertising agency. It is one of the largest integrated marketing communications agencies in the world, made up of 316 offices located in 75 countries. The firm provides advertising, marketing, and corporate communications services.
M3 Communications Group, Inc. is a company providing communications services - from public relations and public affairs to social media management, event organisation, media clippings and analysis and Web services. The company builds and maintains relations with the media, government officials and international invest.
Hill & Knowlton is an American global public relations consulting company, headquartered in New York City. The firm has over 80 additional offices in more than 40 countries. The company was founded in Cleveland, in 1927 by John W. Hill and is now owned by the WPP Group.
Kantar Group is a global data, insights, and consulting company based in London, England. It was founded in 1992, and has approximately 30,000 employees in over 90 countries working in various research disciplines, including brand guidance, brand strategy, social media monitoring, advertising effectiveness, consumer and shopper behaviour, and public opinion.
Cision Ltd. is a public relations and earned media software company and services provider. The company is incorporated in the Cayman Islands and headquartered in Chicago, Illinois. In addition to offering Cision-branded services, the company owns a portfolio of companies including PRNewswire, PRWeb, Bulletin Intelligence, L'Argus de la presse, Help a Reporter Out (HARO), CEDROM-SNI, Prime Research, and Canada Newswire.
Social media measurement, also called social media controlling, is the management practice of evaluating successful social media communications of brands, companies, or other organizations.
The International Association for Measurement and Evaluation of Communication is a UK-based global trade association for companies which provide social media measurement and traditional media measurement,evaluation and communication research.
The Glover Park Group was an American communications consulting firm headquartered in Washington, D.C. The company was founded in 2001 by former White House and Democratic campaign officials Carter Eskew, Michael Feldman, Joe Lockhart and Chip Smith. In January 2021, the firm merged with Finsbury and Hering Schuppener to form Finsbury Glover Hering, which itself later merged in December 2021 with New York City-based Sard Verbinnen & Co to form FGS Global.
Brandwatch is a social media suite company owned by Cision. Brandwatch sells two different products: Consumer Intelligence and Social Media Management.
Viralheat was a subscription-based software service for social media management that helps clients monitor and analyze consumer-created content. It was first released in beta in May 2009. Viralheat raised $75,000 in seed capital in December 2009 and $4.25 million of venture capital from the Mayfield Fund in 2011.
M-Brain Group is a Finland-based competitive and market intelligence SaaS company. M-Brain’s services are based on a combination of proprietary technology and human intelligence, providing market and competitor monitoring, market analysis, research & advisory services as well as technology and software solutions to support decision-making and strategic planning.
The Barcelona Principles refers to the Barcelona Declaration of Research Principles, a set of seven voluntary guidelines established by the public relations (PR) industry to measure the efficiency of PR campaigns. They were the first overreaching framework for effective public relations and communications measurement. The Principles serve as a guide for practitioners to incorporate the ever-expanding media landscape into a transparent, reliable, and consistent framework.
Vocus was a public relations software company based in Beltsville, Maryland, United States, serving clients worldwide from 1992 to 2014. In addition to its web-based PR software suites, the company owns the online publicity services, PRWeb and Help a Reporter Out (HARO). Vocus was founded in 1992 by Rick Rudman and Bob Lentz and was a publicly held company until June 2014 when it was taken private by Chicago-based private equity company GTCR. The company operates additional offices in the United States, Europe and Asia. Since late 2014, the company merged with Cision AB to form Cision Inc. as the succeeding company.
Isentia is a media intelligence and data technology company owned by Access Intelligence and headquartered in Sydney, Australia. It has a corporate history dating from 1982. It has offices in Melbourne, Canberra, Brisbane, Adelaide, Perth (Australia), Wellington, Auckland, Kuala Lumpur (Malaysia), Singapore, Manila, Bangkok, Jakarta and Ho Chi Minh City.
Clarivate Plc is a British-American publicly traded analytics company that operates a collection of subscription-based services, in the areas of bibliometrics and scientometrics; business / market intelligence, and competitive profiling for pharmacy and biotech, patents, and regulatory compliance; trademark protection, and domain and brand protection. In the academy and the scientific community, Clarivate is known for being the company which calculates the impact factor, using data from its Web of Science product family, that also includes services/applications such as Publons, EndNote, EndNote Click, and ScholarOne. Its other product families are Cortellis, DRG, CPA Global, Derwent, MarkMonitor, CompuMark, and Darts-ip, and also the various ProQuest products and services.
A communications manager, sometimes called public relations manager or pr manager, is a person entrusted with the management of strategic, goal-oriented communication processes between organizations and their respective stakeholders.
