Brandwatch

Last updated

Brandwatch
Company type Social media software
Founded2007
FounderGiles Palmer
Headquarters
Brighton
,
United Kingdom
Number of locations
17
Key people
Cali Tran (Chief executive officer)
Products
  • Consumer Research
  • Vizia
  • Reviews
Brands
  • Consumer Intelligence
  • Social Media Management
ServicesMarket research, consumer research, social media analytics, social media monitoring, social media management.
Number of employees
501-1000 (2024) [1]
Parent Cision
Website https://brandwatch.com/

Brandwatch is a UK based social media suite company owned by Cision. [2] Brandwatch sells two different products: Consumer Intelligence and Social Media Management. [3]

Contents

Consumer Intelligence is made up of three different products: Consumer Research, Add-ons Vizia and Reviews. Consumer Research archives social media data from 100 million online sources to provide companies with the means to conduct market research and analyse their brands' online presence among other use cases. [4]

Social Media Management is made up of eight different products: Publish, Advertise, Measure, Benchmark, Influence, Engage, Audience, and Listen. Much of this is made up of products formerly sold under the Falcon.io suite. Falcon.io was acquired by Cision in January 2019 and merged with Brandwatch in May 2022. [5] [6]

History

In 1999, Runtime Collective Ltd, a web-engineering company, was incorporated by CEO Giles Palmer. [7] In 2005, the company launched Magpie Search and Alert, a search engine for finding documents such as financial statements and patents. [8] In 2007, this was relaunched as Brandwatch, which instead focused on tracking social media mentions and social advertising impact. [9]

Investment

The company received $6 million in venture capital from Nauta Capital in March 2012. [10] In March 2014, Brandwatch partnered with Gnip, a social media API company, to release a new application that would allow users to access more social data and analytics. [11] By May 2014, Brandwatch had gained $22 million from a new round of funding led by Highland Capital. [10] In September 2015, Brandwatch launched a French website., [12] [13] On 29 October 2015, Brandwatch raised $33 million in Series C funding, led by Partech Investors, to invest further growth in the US. [14] In February 2021, Brandwatch was acquired by Cision. [2]

PeerIndex acquisition

PeerIndex was a London-based company, founded by Azeem Azhar, providing social media analytics based on footprints from use of major social media services. Part of an emerging group of social media analytics providers, [15] PeerIndex helped social media contributors to assess and score their influence and benefit from the social capital they have built up. PeerIndex tracked approximately 45 million Twitter profiles, making the company one of the leaders in its sector. [16]

Brandwatch acquired PeerIndex in December 2014. [17] With the use of PeerIndex technology, Brandwatch created their Audiences product, which they released in July 2016. [18]

BuzzSumo acquisition

BuzzSumo is a content marketing research and analysis tool, with its first Pro version released in September 2014. [19] Brandwatch acquired BuzzSumo in October 2017. [20]

Crimson Hexagon merger

Crimson Hexagon was a social intelligence company that was a competitor of Brandwatch. The two companies merged in October 2018, combining their technology and customer base into a $100m business. [21]

Brandwatch Consumer Research

Following the Brandwatch-Crimson Hexagon merger, the two companies' technology was combined to create Brandwatch Consumer Research. This product would replace Brandwatch Analytics and Crimson Hexagon's Forsight. [22]

Qriously acquisition

Qriously is a mobile market research, polling, and survey tool. The tool has been notable in its use of predicting an accurate prediction for the Labour Party (UK)'s vote share in the 2017 United Kingdom general election. [23] Qriously, along with Kantar and Opinium Research, were also praised for their 2019 United Kingdom general election prediction. [24]

Qriously were acquired by Brandwatch in March 2019. [25] It is no longer available for clients.

Cision acquisition

Brandwatch was acquired in Feb 2021 by Cision for 450M USD. [26]

Falcon.io merge

Falcon.io was acquired by Cision in January 2019 and merged with Brandwatch in May 2022. Products formerly sold as part of the Falcon.io suite now sit within Brandwatch’s Social Media Management.

Overview

Brandwatch is a subscription-based service with over 7,500 clients. [27]

Brandwatch has 17 offices across the world, including in New York, London, Brighton, Copenhagen, Berlin, Sofia, Paris, Singapore, and Sydney. [28]

Similar metrics

Related Research Articles

<span class="mw-page-title-main">International Data Group</span> Publishing company

International Data Group is a market intelligence and demand generation company focused on the technology industry. IDG, Inc.'s mission is centered around supporting the technology industry through research, data, marketing technology, and insights that help create and sustain relationships between businesses.

<span class="mw-page-title-main">Salesforce</span> American software company

Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides applications focused on sales, customer service, marketing automation, e-commerce, analytics, artificial intelligence, and application development.

Gary King is an American political scientist and quantitative methodologist. He is the Albert J. Weatherhead III University Professor and Director for the Institute for Quantitative Social Science at Harvard University. King and his research group develop and apply empirical methods in many areas of social science research, focusing on innovations that span the range from statistical theory to practical application.

Cision Ltd. is a public relations and earned media software company and services provider. The company is incorporated in the Cayman Islands and headquartered in Chicago, Illinois. Cision offers a portfolio of services including PRNewswire, PRWeb, Brandwatch, Connectively and Canada Newswire.

<span class="mw-page-title-main">Wix.com</span> Israeli software company

Wix.com Ltd. or simply “Wix” is an Israeli software company, publicly listed in the US, that provides cloud-based web development services. It offers tools for creating HTML5 websites and mobile sites using online drag-and-drop editing. Along with its headquarters and other offices in Israel, Wix also has offices in Brazil, Canada, Germany, India, Ireland, Japan, Lithuania, Poland, the Netherlands, the United States, Ukraine, and Singapore.

HubSpot, Inc. is an American developer and marketer of software products for inbound marketing, sales, and customer service. HubSpot was founded by Brian Halligan and Dharmesh Shah in 2006.

Meltwater is an online media monitoring company. It is listed on the Oslo Stock Exchange. The company was founded in Oslo, Norway, by Jørn Lyseggen, in 2001 and is headquartered in San Francisco, California, with additional offices across Europe, North America, Asia/Pacific, Australia, and Africa. The company employs around 2,200 people and has approximately 27,000 clients internationally. In February 2023, Meltwater reported US$439 million in revenue for the full 2022 fiscal year.

<span class="mw-page-title-main">Sumo Logic</span> U.S. information technology company

Sumo Logic, Inc. is a cloud-based machine data analytics company focusing on security, operations and BI use-cases. It provides log management and analytics services that use machine-generated big data. Sumo Logic was founded in April 2010 by ArcSight veterans Kumar Saurabh and Christian Beedgen, and is headquartered in Redwood City, California.

<span class="mw-page-title-main">Zendesk</span> American customer service software company

Zendesk, Inc. is an American company headquartered in San Francisco, California. It provides software-as-a-service products related to customer support, sales, and other customer communications. The company was founded in Copenhagen, Denmark, in 2007. Zendesk raised about $86 million in venture capital investments before going public in 2014.

<span class="mw-page-title-main">GWI (company)</span> Market research company

GWI is an audience research company founded by Tom Smith in 2009. The company provides audience insight to publishers, media agencies and marketers around the world. GWI profiles consumers across 48+ countries with a panel representing over 2.7 billion digital consumers, making insights available through a subscription-based platform.

<span class="mw-page-title-main">Viralheat</span> Subscription-based software service

Viralheat was a subscription-based software service for social media management that helps clients monitor and analyze consumer-created content. It was first released in beta in May 2009. Viralheat raised $75,000 in seed capital in December 2009 and $4.25 million of venture capital from the Mayfield Fund in 2011.

<span class="mw-page-title-main">Brainly</span> Educational technology company

Brainly is an education company based in Kraków, Poland, with headquarters in New York City. It is an AI-powered homework help platform targeting students and parents. As of November 2020, Brainly reported having 15 million daily active users, making it the world's most popular education app. In 2024, FlexOS reported Brainly as the #1 Generative AI Tool in the education category and the #6 Generative AI Tool overall. Also in 2024, Andreessen Horowitz reported Brainly as #6 in the Top 50 Gen AI Mobile Apps by monthly active users.

Alteryx, Inc. is an American computer software company based in Irvine, California, with a development center in Broomfield, Colorado, and offices worldwide. The company's products are used for data science and analytics.

Crimson Hexagon was an AI-powered consumer insights company based out of Boston, Massachusetts. The company also had a European office in London, England. The company and its nearest competitor, Brandwatch, merged in 2018, with the new company taking the name Brandwatch.

Oracle BlueKai Data Management Platform, formerly known as BlueKai, is a cloud-based data management platform which is a part of Oracle Marketing that enables the personalization of online, offline, and mobile marketing campaigns.

<span class="mw-page-title-main">Isentia</span> Media intelligence and data technology company

Isentia is a media intelligence and data technology company owned by Access Intelligence and headquartered in Sydney, Australia. It has a corporate history dating from 1982. It has offices in Melbourne, Canberra, Brisbane, Adelaide, Perth (Australia), Wellington, Auckland, Kuala Lumpur (Malaysia), Singapore, Manila, Bangkok, Jakarta and Ho Chi Minh City.

Frrole, Inc. is a Palo Alto–based social intelligence company founded in Jan 2014. It provides contextual topical and people insights to brands, media and technology companies by analyzing social data in real-time. In addition to its standard API provision, Frrole also provides custom built command centers for its clients. The bulk of Frrole’s operations is carried out from its office in Bangalore, India.

<span class="mw-page-title-main">Khoros, LLC</span> American software company founded in 2019

Khoros, formerly Spredfast + Lithium, is a global customer engagement software company that provides online community management, social media marketing, social media analytics, digital care, and content management software and services to enterprise brands and agencies. Khoros owns over a dozen patents for social media marketing, online community, and care technologies.

SocialChorus, Inc. is an American multinational software company headquartered in San Francisco, California, that designs, develops and sells workforce communications software. Its platform helps large companies manage communications with employees and partners. Greg Shove and Nicole Alvino founded the company in 2008 and Gary Nakamura is CEO.

Azeem Azhar is a British technology entrepreneur and author. He founded the research group, Exponential View, and web technology company, PeerIndex.

References

  1. ↑ "Brandwatch News, Hiring, Layoffs, Competitors, CEO, Fundraising Insights". RivalSense. Retrieved 28 October 2024.
  2. 1 2 "Brandwatch is acquired by Cision for $450M, creating a PR, marketing and social listening giant". TechCrunch. Retrieved 4 July 2022.
  3. ↑ "Brandwatch | Digital Consumer Intelligence". Brandwatch. Retrieved 4 July 2022.
  4. ↑ Barysevich, Aleh (30 April 2021). "5 Best Tools to Measure Share of Voice on Social Media". Convince & Convert. Retrieved 18 November 2022.
  5. ↑ "PR management firm Cision is acquiring Falcon.io to expand into social media marketing". TechCrunch. Retrieved 4 July 2022.
  6. ↑ "Every Product, Every Resource, All Our Expertise, on One Site". Brandwatch. Retrieved 4 July 2022.
  7. ↑ "RUNTIME COLLECTIVE LIMITED – Overview (free company information from Companies House)". Companies House, Government of the United Kingdom. Retrieved 11 February 2020.
  8. ↑ "Making Confident Product Decisions with Giles Palmer, CEO Brandwatch". SaaStock. 9 February 2018. Retrieved 11 February 2020.
  9. ↑ "Start-ups find their feet at 'Silicon Beach". Financial Times. Retrieved 11 February 2020.
  10. 1 2 Garett Sloane (22 May 2014). "Brandwatch Raises $22 Million". Adweek. Retrieved 28 June 2014.
  11. ↑ Eric Carter (20 March 2014). "Today in APIs: Brandwatch and Gnip Team Up, and 5 New APIs" . Retrieved 28 June 2014.
  12. ↑ "New: Brandwatch Launches into France". Brandwatch. Retrieved 10 November 2015.
  13. ↑ Jeremy Taylor (11 July 2012). "Social Media Monitoring Tips, Tricks, and Challenges: Interview with Giles Palmer, CEO and founder of Brandwatch" . Retrieved 28 June 2014.
  14. ↑ Butcher, Mike. "Social Intelligence Startup Brandwatch Raises $33M Series C To Grow In US". TechCrunch. Retrieved 29 October 2015.
  15. ↑ Stephanie Rosenbloom (26 June 2011). "Got Twitter? You've Been Scored?". The New York Times. Retrieved 1 July 2011.
  16. ↑ Mike Butcher (22 June 2011). "PeerIndex hits 45 m profiles". TechCrunch. Retrieved 1 July 2011.
  17. ↑ O'Reilly, Lara. "UK-Based Social Media Monitoring Company Brandwatch Has Acquired PeerIndex For A Reported $16 Million". Business Insider. Retrieved 12 February 2020.
  18. ↑ Czarnecki, Sean. "Brandwatch rolls out social insights tool, Brandwatch Audiences". prweek.com. Retrieved 12 February 2020.
  19. ↑ "Review: BuzzSumo Ups The Ante In Content Analysis". Search Engine Land. 17 September 2014. Retrieved 12 February 2020.
  20. ↑ "Social media monitor Brandwatch acquires content marketing platform BuzzSumo". TechCrunch. Retrieved 12 February 2020.
  21. ↑ "Social intelligence platforms Brandwatch and Crimson Hexagon to merge". TechCrunch. Retrieved 12 February 2020.
  22. ↑ "Brandwatch Unveils a New Product to Enhance Consumer Intelligence for the Market Research Industry". martechadvisor.com. Retrieved 12 February 2020.
  23. ↑ Belam, Martin (8 June 2017). "Seen the poll that shows a Labour victory? It's worth checking the methodology". The Guardian. ISSN   0261-3077 . Retrieved 12 February 2020.
  24. ↑ Wilson, Josh; Gilbert, Dominic (13 December 2019). "Election pollsters vindicated as nine out of 12 correctly call Tory landslide". The Telegraph. ISSN   0307-1235 . Retrieved 12 February 2020.
  25. ↑ "Brandwatch turns its war chest on acquiring market research startup Qriously". TechCrunch. Retrieved 12 February 2020.
  26. ↑ "Back to the Future of PR and Marketing: Cision Acquires Brandwatch".
  27. ↑ Times, The Sunday. "Best places for business: Brighton". The Times . ISSN   0140-0460 . Retrieved 12 February 2020.
  28. ↑ "Brandwatch | Why Brandwatch is the #1 for Social Listening". Brandwatch. Retrieved 29 August 2024.
  29. ↑ Hall, Sharon Hurley (14 January 2013). "3 Dashboard Tools That Measure Social Media Engagement". The Daily Egg. Archived from the original on 16 January 2013. Retrieved 5 October 2019.
  30. 1 2 3 Hall, Sharon Hurley Hall (4 June 2013). "Don't Like Klout? 12 Other Ways to Track Social Media Influence and Engagement". The Daily Egg. Archived from the original on 21 February 2015. Retrieved 5 October 2019.
  31. 1 2 Hall, Sharon Hurley (14 January 2013). "3 Dashboard Tools That Measure Social Media Engagement". The Daily Egg. Archived from the original on 16 January 2013. Retrieved 5 October 2019.
  32. ↑ Perez, Sarah (5 February 2013). "Influitive Acquires Social Inbox Startup Engagio To Aid In 'Advocate Marketing' Opportunities". TechCrunch.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.