This article may rely excessively on sources too closely associated with the subject , potentially preventing the article from being verifiable and neutral.(October 2018) |
Industry | Market Research |
---|---|
Founded | 2007 |
Headquarters | London and New York |
Key people | James Endersby (CEO & President), Mark Petrone (VP Research, US), Emily Dickinson (Director), Wez Eathorne (Director), Alexa Nightingale (Director), Steve Looney (Director), Kate Jalie (Director), Rhys Jones (Director) |
Services | Brand & Communications Research Product & Service Development Research Stakeholder Research Thought Leadership ResearchContents |
Number of employees | 103 |
Website | opinium |
Opinium is a market research and insight agency established on 7 September 2007. It is headquartered in New York [1] and London. [2] Its chief executive is James Endersby. [3] The agency works across five practice areas: Brand & Communications, Product & Service Development, Stakeholder Research, and Thought Leadership. [4] It is chiefly known for its full service market research and insight consultancy for clients ranging from Vodafone, Unilever, Santander, MetLife, Dawn Foods, Direct Line Insurance, Itsu, Next, Amnesty International, to the London School of Economics and Canderel. [5]
The agency also works in the political space and conducts political polls on behalf of The Guardian US [6] in the United States and The Observer , and The Guardian 's Sunday edition in the United Kingdom. [7] Opinium's most recent success in political polling came at the 2019 UK General Election where they were the most accurate agency, [8] calling the actual results. In the 2016 EU Referendum, Opinium were the only agency to predict the eventual outcome with the smallest error. [9] As well as political surveys, Opinium also explore topical social and political issues. Opinium has also been celebrated for being a great place to work for employees and currently hold three best place to work awards, including the Women in Research Best Place to Work Globally 2019 [10] and The Drum Agency Business Awards Great Place to Work 2018 and 2019. [11] [12] They have also won the UK Market Research Society Best Place to Work Award a record three times. [13] Opinium are also ranked the 9th [14] Best Place to Work in the UK (SME), and ranked 2nd for the Best Workplace for Women. [15]
Opinium is a member of the Market Research Society (MRS), [16] The Insights Association of America and the British Polling Council (BPC). [17]
The company has freely available political voting intention polls on their website along with results from regular surveys conducted on current and topical events. [18]
In February 2022, Opinium altered their weighting methodology. Most significantly turnout weighting changes will reduce the effect of Conservative voters who have recently moved to undecided. The effect of these changes was to reduce the Labour lead stated from about 10% to 3%. The four main changes were: [19]
An election exit poll is a poll of voters taken immediately after they have exited the polling stations. A similar poll conducted before actual voters have voted is called an entrance poll. Pollsters – usually private companies working for newspapers or broadcasters – conduct exit polls to gain an early indication as to how an election has turned out, as in many elections the actual result may take hours to count.
YouGov plc is a British international Internet-based market research and data analytics firm headquartered in the UK with operations in Europe, North America, the Middle East, and Asia-Pacific. In 2007, it acquired the US company Polimetrix, and since December 2017, it has owned Galaxy Research, an Australian market research company.
McCarthy Stone is a developer and manager of retirement communities in the United Kingdom. It was acquired by Lone Star Funds in 2021.
The Harris Poll is an American market research and analytics company that has been tracking the sentiment, behaviors and motivations of American adults since 1963. In addition to the traditional consulting offered, Harris has developed software data platforms that allow brands to track health and campaign success. The firm works with clients in three primary areas: brand strategy and tracking, corporate reputation, and research for public release.
Gallup, Inc. is an American analytics and advisory company based in Washington, D.C. Founded by George Gallup in 1935, the company became known for its public opinion polls conducted worldwide. Starting in the 1980s, Gallup transitioned its business to focus on providing analytics and management consulting to organizations globally. In addition to its analytics, management consulting, and Gallup Poll, the company also offers educational consulting, the CliftonStrengths assessment and associated products, and business and management books published by its Gallup Press unit.
ICM Research is a public opinion research company that was founded in 1989. ICM is a subsidiary of Creston Insight, a marketing services company, and is a member of the British Polling Council.
The British Polling Council (BPC) is an association of market research companies whose opinion polls are regularly published or broadcast in media in the United Kingdom.
Savanta is a market research consultancy based in London, England. Established in 2003 as Communicate Research Ltd, ComRes was a founding member of the British Polling Council in 2004, and is one of the UK's best known polling companies.
Populus is a market research company in the United Kingdom formed in 2003.
In the run up to the general election on 7 May 2015, various organisations carried out opinion polling to gauge voting intention. Results of such polls are displayed in this article. Most of the polling companies listed are members of the British Polling Council (BPC) and abide by its disclosure rules.
PSB Insights is a consultancy firm founded in 1997 by Mark Penn and Douglas Schoen.
Survation is a polling and market research agency based in London, England. Survation have been conducting research surveys since 2010. Surveys are conducted via telephone, online panel and face to face as well as omnibus research for a broad range of clients including television, newspapers, charities, lobby groups, trade unions, law firms and political parties. Damian Lyons Lowe is the company founder and Chief Executive.
In the run-up to the general election on 8 June 2017, various organisations carried out opinion polling to gauge voting intentions. Results of such polls are displayed in this article. Most of the polling companies listed are members of the British Polling Council (BPC) and abide by its disclosure rules.
Michael Bruter is Professor of political science and European politics at the London School of Economics, where he directs the Electoral Psychology Observatory in collaboration with Sarah Harrison. He is also a co-founder of CODES Collaborative Democracy Solutions with Sarah Harrison, a venture also supported by the LSE which uses research findings from electoral psychology, electoral ergonomics, technology, and design to create new democratic tools. A discoverer of the sub-fields of electoral psychology and electoral ergonomics, Bruter is also a specialist in political behaviour, political psychology, elections, public opinion, research methods, comparative politics, political participation, political communication, youth politics, extremism, protest politics, and European politics.
The referendum on EU membership took place on 23 June 2016. Opinion polling for the United Kingdom European Union membership referendum was ongoing in the months between the announcement of a referendum and the referendum polling day. Polls on the general principle of the UK's membership of the European Union were carried out for a number of years prior to the referendum. Opinion polls of voters in general tended to show roughly equal proportions in favour of remaining and leaving. Polls of business leaders, scientists, and lawyers showed majorities in favour of remaining. Among non-British citizens in other EU member states, polling suggested that a majority were in favour of the UK remaining in the EU in principle, but that a similarly sized majority believed that if the UK were only able to remain in the EU on renegotiated terms then it should leave.
Prior to the 2019 United Kingdom general election, various organisations carried out opinion polling to gauge voting intentions. Results of such polls are displayed in this list. Most of the pollsters listed are members of the British Polling Council (BPC) and abide by its disclosure rules. Opinion polling about attitudes to the leaders of various political parties can be found in a separate article.
Opinion polling for the next United Kingdom general election is continually being carried out by various organisations to gauge voting intention. Most of the polling companies listed are members of the British Polling Council (BPC) and abide by its disclosure rules. The dates for these opinion polls range from the 2019 general election on 12 December to the present day.
At various dates in the run up to the next United Kingdom general election, various organisations have carried out opinion polling to gauge the opinions that voters hold towards political leaders. The polling companies listed are members of the British Polling Council (BPC) and abide by its disclosure rules. The date range for opinion polls is from the 2019 United Kingdom general election, held on 12 December, to the present day.
Following the referendum in the United Kingdom on its membership of the European Union on 23 June 2016, polling companies continued to use standard questions in order to gauge public opinion on the country's relationship with the EU. Opinion polling overall showed an initial fall in support for Brexit from the referendum to late 2016, when responses were split evenly between support and opposition. Support rose again to a plurality, which held until the 2017 general election. Since then, opinion polls tended to show a plurality of support for remaining in the EU or for the view that Brexit was a mistake, with the estimated margin increasing until a small decrease in 2019. This seems to be largely due to a preference for remaining in the EU among those who did not vote in 2016's referendum. Other reasons suggested include slightly more Leave voters than Remain voters changing how they would vote and the deaths of older voters, most of whom voted to leave the EU.
Essential Media CommunicationsPty Ltd, also known as Essential Media, Essential Research, or simply Essential, is an Australian public relations and market research company known for its political campaigns and opinion polls.