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Marketing is the act of satisfying and retaining customers. It is one of the primary components of business management and commerce.
National Semiconductor Corporation was an American semiconductor manufacturer, which specialized in analog devices and subsystems, formerly headquartered in Santa Clara, California. The company produced power management integrated circuits, display drivers, audio and operational amplifiers, communication interface products and data conversion solutions. National's key markets included wireless handsets, displays and a variety of broad electronics markets, including medical, automotive, industrial and test and measurement applications.
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.
A recording studio is a specialized facility for recording and mixing of instrumental or vocal musical performances, spoken words, and other sounds. They range in size from a small in-home project studio large enough to record a single singer-guitarist, to a large building with space for a full orchestra of 100 or more musicians. Ideally, both the recording and monitoring spaces are specially designed by an acoustician or audio engineer to achieve optimum acoustic properties.
Marketing management is the strategic organizational discipline that focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of marketing resources and activities. Compare marketology, which Aghazadeh defines in terms of "recognizing, generating and disseminating market insight to ensure better market-related decisions".
Cakewalk, Inc. is a former music production software company based in Boston, Massachusetts and currently a brand of Singaporean music company BandLab Technologies. The company's best known product was their professional-level digital audio workstation (DAW) software, SONAR. SONAR integrated multi-track recording and editing of digital audio and MIDI. The company also offered a full range of music software products, including Pyro Audio Creator—a digital music management program, and Dimension Pro—a virtual instrument.
A press kit, often referred to as a media kit in business environments, is a pre-packaged set of promotional materials that provide information about a person, company, organization or cause and which is distributed to members of the media for promotional use. Press kits are often distributed to announce a release or for a news conference.
A talent manager is an individual who guides the professional career of artists in the entertainment industry. The responsibility of a talent manager is to oversee the day-to-day business affairs of an artist; advise and counsel talent concerning professional matters, long-term plans and personal decisions which may affect their career.
TASCAM is the professional audio division of TEAC Corporation, headquartered in Santa Fe Springs, California. TASCAM established the Home Recording phenomenon by creating the "Project Studio" and is credited as the inventor of the Portastudio, the first cassette-based multi-track home studio recorders. TASCAM also introduced the first low-cost mass-produced multitrack recorders with Simul-Sync designed for recording musicians, and manufactured reel-to-reel tape machines and audio mixers for home recordists from the early 1970s through the mid-1990s. Since the early 00's, TASCAM has been an early innovator in the field-recording and audio accompaniment to video with their DR-series recording platforms. TASCAM celebrated its 50th anniversary in 2021.
A product manager (PM) is a professional role that is responsible for the development of products for an organization, known as the practice of product management. Product managers own the product strategy behind a product, specify its functional requirements, and manage feature releases. Product managers coordinate work done by many other functions, and are ultimately responsible for product outcomes.
Corporate film refers to any type of non-advertisement based film/video content created for and commissioned by a business, company, corporation, or organization. Today, the vast majority of corporate film content is hosted online and is published on the company’s website page and distributed through social media or email marketing.
Media buying refers to the procurement of advertising on mediums such as a television, newspapers, commercial radio, magazines, websites, mobile apps, over-the-top media services, out-of-home advertising etc. It also includes price negotiation and the appropriate placement of ads based on research to reach the right audiences considering the product, service and message being advertised. A media buyer is tasked to perform such activities.
The Soundscape R.Ed (1997–2001) was the second generation digital audio workstation manufactured by Soundscape Digital Technology Ltd. It was renamed the Soundscape 32 after Mackie acquired the product and continued to be available until around 2007.
Sweetwater is an American musical instrument retailer. Based in Fort Wayne, Indiana, Sweetwater is the largest online retailer of musical instruments and pro audio equipment in the United States.
An audio engineer helps to produce a recording or a live performance, balancing and adjusting sound sources using equalization, dynamics processing and audio effects, mixing, reproduction, and reinforcement of sound. Audio engineers work on the "technical aspect of recording—the placing of microphones, pre-amp knobs, the setting of levels. The physical recording of any project is done by an engineer…"
Wylie Stateman is an American sound director, supervising sound editor, sound designer, and post production media entrepreneur. Stateman has supervised over 150 sound projects, resulting in 9 Academy Award nominations, 6 BAFTA Awards, 3 Primetime Emmy Awards, and over 30 Motion Picture Sound Editor Awards. He also received a Science Technology award from the Academy of Motion Picture Arts and Sciences in 1994 for Audio Track’s Advanced Data Encoding (ADE) System. In 2021 he won an Emmy Award for his sound design in Netflix’s original series The Queen's Gambit.
Online presence management is the process of creating and promoting traffic to a personal or professional brand online. This process combines web design, development, blogging, search engine optimization, pay-per-click marketing, reputation management, directory listings, social media, link sharing, and other avenues to create a long-term positive presence for a person, organization, or product in search engines and on the web in general.
Jay Stapley is a British musician.
inMusic Brands, Inc. is an American enterprise that is the parent company for a family of brands of varying audio products used in the DJ, music production, live sound, musical instrument, pro audio, software, stage lighting, and consumer electronics industries. The company's corporate headquarters are located in Cumberland, Rhode Island, with additional offices in Canada, Germany, United Kingdom, Taiwan, Japan, and Bulgaria.
The Primetime Engineering Emmy Awards, or Engineering Emmys, are one of two sets of Emmy Awards that are presented for outstanding achievement in engineering development in the television industry. The Primetime Engineering Emmys are presented by the Academy of Television Arts & Sciences (ATAS), while the separate Technology and Engineering Emmy Awards are given by its sister organization, the National Academy of Television Arts and Sciences (NATAS).
References
- ↑ Michael Newman Official Website
- ↑ Tascam History
- ↑ Mix Magazine May 17, 2001 Archived June 29, 2011, at the Wayback Machine
- ↑ Mix Online May 9, 2006