Michael Peters (born 1971 in Flensburg, West Germany) [1] is a Franco-German media executive who served as chief executive officer (CEO) of Euronews from 2011 to 2021. [2]
Peters is the son of a French mother who worked as a teacher and a German father who served in the German airforce. [3] He earned a Master's degree in Financial Engineering from EM Lyon business school in 1995. [4]
Peters started his professional career at auditing firm Arthur Andersen in Lyon. He worked for the company from 1995 to 1998. [5] Peters then joined Euronews as a finance manager in 1998. [6] He was promoted to chief financial officer in 2000 and was named Euronews' Deputy Managing Director in December 2003. [7] From May 2005 to December 2008, Peters held the position as managing director of Euronews, before being appointed managing director of the executive board of Euronews SA in December 2008. [1]
In December 2011, he became Euronews' executive chairman of the board. [3] During his tenure, Media Globe Networks, managed by Naguib Sawiris, became the Euronews majority owner in July 2015. [8] In October 2015, Euronews opened its new headquarters in Lyon, and introduced the Euronews Next digital initiative aimed at reaching younger audiences. [9]
Peters, together with journalist Stephen Smith, started developing the Euronews subsidiary Africanews in 2013. [10] He was appointed president of Africanews SASU on its foundation in 2014 or 2015, leading the network through its digital launch on 4 January 2016 and jointly serving as its CEO. [11] [12]
Peters left his position as chairman of the Euronews executive board in December 2021 and was appointed Euronews' chairman of the board of directors. [13] Peters held this position until December 2022. [14]
He became the CEO of the company BusiNext, again working alongside Naguib Sawiris. [15]
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