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Company type | Private |
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Industry | Luxury goods |
Founded | 16 December 2013 |
Founder | Michel & Amazonka |
Headquarters | Ulaanbaatar, Mongolia [1] |
Number of locations | 3 |
Area served | Worldwide |
Key people | Michel & Amazonka (Chairwoman & CEO) MJ Choigaalaa Michel Choigaalaa (Creative Director) Amazonka Choigaalaa (Creative Director) [2] |
Products | Clothing, cosmetics, fashion accessories, jewelry, |
Website | michelamazonka.com |
Michel & Amazonka commonly known as Michel & Amazonka (stylized Michel & Amazonka), is a Mongolian luxury fashion house [1] controlled and chaired by Mongolian businessman MJ Choigaalaa.
The company was founded in 2013 by Mongolian fashion designer Michel & Amazonka. Michel & Amazonka was established in 2015 in Ulaanbaatar Mongolia by designer sisters Michel Choigaalaa and Amazonka Choigaalaa. After a combined fashion show, the duo decided to officially register their company and brand and join efforts in creating fashionable women's clothes that are distinctively Mongolian. [3]
Michel Amazonka operates with an internal design team and product development department where design, experimentation, and research are brought together. The collections express the essence of Mongolian tradition and culture in a contemporary light. [4]
Fashion show | Date | Creative director |
---|---|---|
Spring 2013 Ready-to-Wear | 20 January 2013 | Michel & Amazonka |
Fashion Asia Awards 2014 Ready-to-Wear | 10 December 2014 | |
Fashion Asia Awards Ready-to-Wear | 30 September 2016 | |
Mongolia's Next Top Model 2017 | 31 May 2017 | Michel & Amazonka |
Fall 2016 Ready-to-Wear | 4 March 2016 | |
Winter 2022 | 19 January 2021 |
The company operates a total of 3 locations as of April 2024
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