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Type | Model car |
---|---|
Inventor(s) | Clemens V. Hedeen, Jr. (Fun City USA / Hedeen International), Patti Jo Hedeen, Ned Cain (Fun Maker/Hedeen and Companies) |
Company | Galoob (now part of Hasbro) (1987-2016) Wicked Cool Toys/Jazwares (2020-present) |
Country | United States |
Availability | 1987–2007 2015–2016 2020-Present |
Materials | Metal and plastic |
Slogan | Remember if it doesn't say Micro Machines, it's not the real thing! (1987) |
Micro Machines are a line of toys originally made by Galoob (now part of Hasbro) from 1987 and throughout the 1990s. Micro Machines are tiny scale component style "playsets" and vehicles that are slightly larger than N scale.
Many different styles of Micros have been made including all the popular cars and trucks of the times, trains, emergency vehicles, tanks, boats, airplanes, helicopters, and motorcycles, and people. The Tuff Trax series contained many of the popular TNT Motorsports Monster Trucks, including the influential Grave Digger truck. Star Trek and Star Wars models were also made, as were models from other science fiction franchises including Babylon 5 , Power Rangers and MIB . James Bond and Indiana Jones themed toys were also released. After being bought by Hasbro, Winner's Circle NASCAR and G.I. Joe themed cars and playsets were added.
While the Micro Machines collection is known primarily for sizing down automobiles, it has also featured several playsets including 1991's fold-out Super Van City. Licensed character products would often be fold-open heads including miniature characters and vehicles interactive with their playset environment. Micro Machines also utilized several diverse features such as color-changing cars and "Private Eyes" vehicles that even allowed one to peek inside and view an illustration of the contents.
One of the many Micro Machines product lines was the Insiders series. Incredibly popular in the late ’80s and early ’90s, the Insiders series featured a small vehicle inside the standard size Micro Machine. The body and chassis of the larger vehicle connected via a hinge. Opening the larger revealed the smaller, which was a different model of car.
Micro Machines released a special Presidential Limousine series, which used President Harry Truman's 1950 Lincoln Cosmopolitan Bubble top limousine. President John F. Kennedy's Lincoln Continental or the X-100 convertible limousine, and President Jimmy Carter's 1977 Lincoln Town Car was featured in series done in 1989.
For 3 to 4 years, Micro Machines was the largest selling toy car line in the US with total dollar sales exceeding the combined sales of the next top-selling lines: Hot Wheels, Matchbox and Majorette.
Micro Machines had a well-known advertising campaign in the 1980s involving fast-talker John Moschitta Jr. The commercials featured pitches in his trademark speedy style and ended with the slogan "If it doesn't say Micro Machines, it's not the real thing!".
In the 1990s, transforming playsets were released. Some could transform from one playset to another, such as a factory to a test track. Others could transform from giant vehicles to playsets, such as a 6x6 to a jungle. Earlier releases included models that could transform from a toolbox to a city. Another innovative release was a line of special boats in the 1990s. While past boats had merely sunk and were not intended for water use, these new sets could actually float.
When sold to Hasbro, the basic line was largely discontinued, and new packaging of the toys did not catch on. In 2006, the brand name was visible only in the detail panel of the Star Wars and Transformers Titanium series die-cast vehicles and figures.
Early Micro Machines television commercials were famous for featuring actor John Moschitta Jr., who was (at the time) listed in the Guinness Book of World Records as the world's fastest talker. As a result of his work in the commercials, Moschitta came to be known as the "Micro Machines man". [1]
Micro Machines were featured in the 1990 Christmas movie Home Alone , starring Macaulay Culkin. In the movie, Culkin's character sets dozens of Micro Machines at the bottom of a flight of stairs as a hazard for a pair of bungling burglars. This trap was also featured in the Sega Genesis game, though it's referred to generically as "Toys".
The Micro Machines brand was revived for a few years in response to the popularity of the similar Speedeez brand. Hasbro also opted to use many fantasy castings in the revival. The revival only lasted a couple of years.
The brand 'Micro Machines' has also been incorporated into the packaging of the popular 'Star Wars: Titanium Series' 3-inch vehicle range.
In 2015 with the release of the movie Star Wars Episode VII: The Force Awakens , Hasbro released a new set of themed Micro Machines. This second revival lasted only a year; no more sets were released after Rogue One . [2]
At the 2020 New York Fair, [3] new Micro Machines were announced and are available in stores as of August 2020. [4] Sets include Muscle Cars, Farm, Racing, Construction, and Off-Road, and an updated version of the Super Van City is available as well.
Louis Marx and Company was an American toy manufacturer in business from 1919 to 1980. They made many types of toys including tin toys, toy soldiers, toy guns, action figures, dolls, toy cars and model trains. Some of their notable toys are Rock'em Sock'em Robots, Big Wheel tricycles, Disney branded dollhouses and playsets based on TV shows like Gunsmoke. Its products were often imprinted with the slogan "One of the many Marx toys, have you all of them?"
Mego Corporation is an American toy company that in its original iteration was first founded in 1954. Originally known as a purveyor of dime store toys, in 1971 the company shifted direction and became famous for producing licensed action figures, celebrity dolls, and the Micronauts toy line. For a time in the 1970s, their line of 8-inch-scale action figures with interchangeable bodies became the industry standard.
Kenner Products, known simply as Kenner, was an American toy brand owned by Hasbro. Kenner Products began as a toy company founded in 1946, going on to produce several highly recognizable toys and merchandise lines including action figures for the original series of Star Wars, Jurassic Park and Batman as well as die cast models.
Scalextric is a brand of slot car racing sets which first appeared in the late 1950s. Scalextric was invented by engineer B. Fred Francis, when he added an electric motor to the Scalex tin cars that were produced by Minimodels Ltd, his own company. The first "Scalextric" were first made in Havant, Hampshire, in 1956. Hornby Hobbies acquired the company in 1968.
Microman was a science fiction toyline created, manufactured and marketed by Takara Co., Ltd. from 1974 to 1984 as well as from 1998 to 2007. The Microman line was a series of 3.75-inch-tall (9.5 cm) action figures with accompanying vehicles, robots, playsets and accessories. Unlike other toylines at the time, Microman figures were marketed as being the "actual" size of cyborg beings called "Micros" that hailed from a fictional planet known as "Micro Earth" and disguised themselves as action figures while on planet Earth.
Lewis Galoob Toys, Inc., was a toy company headquartered in South San Francisco, California. They are best known for creating Micro Machines, which accounted for 50% of its sales in 1989, and distributing the Game Genie in the United States.
GoBots is a line of transforming robot toys produced by Tonka from 1983 to 1987, similar to Hasbro's Transformers.
Majorette is a French toy manufacturer which mostly produces small Die-cast scale model cars, commercial vehicles, aircraft, and other vehicles, particularly in 1:64 scale. This is a normal 2.5–3 in (64–76 mm) size, thus Majorette has sometimes been called "the Matchbox of France". Traditionally, production was centered in the urban area of Lyon, but diecast models are now made in China, the Philippines, Taiwan, Thailand and Vietnam.
G.I. Joe: A Real American Hero is a military-themed line of action figures and toys in Hasbro's G.I. Joe franchise. The toyline lasted from 1982 to 1994, producing well over 500 figures and 250 vehicles and playsets. The line reappeared in 1997 and has continued in one form or another to the present day. It was supported by two animated series as well as a major comic series published by Marvel Comics.
Robo Machine was a European transforming robot toyline released by Bandai from 1982 to 1988. Robo Machines was a short-lived revival from late 1992 to 1993. The line was initially a European release of the Machine Robo line, before gradually becoming the counterpart to Tonka’s Gobots line. The line appeared in the UK, France and Germany, amongst others.
The Transformers is an animated television series that originally aired from September 17, 1984, to November 11, 1987, in syndication based upon Hasbro and Takara's Transformers toy line. The first television series in the Transformers franchise, it depicts a war among giant robots that can transform into vehicles and other objects. The series was produced by Marvel Productions and Sunbow Productions in association with Japanese studio Toei Animation for first-run syndication. Toei co-produced the show as the main animation studio for its first two seasons, having been tasked with creating and finalizing animation models, designing transformation schemes, storyboarding some episodes, and general direction. In the third season, Toei's involvement with the production team was reduced and the animation services were shared with the South Korean studio AKOM. The show's supervising producer was also AKOM's founder. The fourth season was entirely animated by AKOM. The series was supplemented by a feature film, The Transformers: The Movie (1986), taking place between the second and third seasons. This series is also popularly known as "Generation One", a term originally coined by fans in response to the re-branding of the franchise as Transformers: Generation 2 in 1992, which eventually made its way into official use. The series was later shown in reruns on Sci-Fi Channel and The Hub / Discovery Family.
Speedeez was a micro-scale toy car brand produced by Playmates Toys from 2002 to 2005. It made little toy cars from all of the brands.
Mighty Max was a series of toys that were manufactured by Bluebird Toys PLC in the UK in 1992. The toys were similar to the earlier Polly Pocket toyline, but these toys were marketed primarily towards young boys. In Canada and the United States, they were distributed by Irwin Toy Limited and Mattel Inc. respectively. The original toyline consisted mainly of "Doom Zones" and "Horror Heads". "Doom Zones" were small playsets with a horror theme and featured miniature figurines of menacing creatures and the hero Max, a young boy with blond hair, jeans, a white t-shirt with a red "M" on it, and a baseball cap which also always had an "M" on it. The "Horror Heads" were smaller-sized playsets, also shaped like the heads of creatures and contained miniature figures. It was later adapted into a TV series, as well as a tie-in video game The Adventures of Mighty Max produced by Ocean Software for the Super NES and Mega Drive/Genesis.
Transformers: Generation 1 is a toy line from 1984 to 1990, produced by Hasbro and Takara Tomy. Based on the successful Transformers toy and entertainment franchise, the line of toy robots could change into an alternate form by moving parts into other places. It was the first line of toys produced for Transformers. The line was originally called The Transformers, with "Generation 1" originating as a term coined by fans of the toys when the Transformers: Generation 2 toy line was released in 1992. Hasbro eventually adopted the term "Generation 1" to refer to any toy produced in that era.
Micronauts was a North American science fiction toyline manufactured and marketed by Mego from 1976 to 1980. The Micronauts toyline was based on and licensed from the Microman toyline created by Japanese-based toy company Takara in 1974.
Merchandise for the Thomas & Friends franchise has been produced to capitalize on the success of the television series Thomas & Friends. Whilst merchandise was produced alongside due to the popularity of the first of The Railway Series by the Rev. W. Awdry since 1945, and the original broadcast of the television series in 1984 in the United Kingdom, large numbers of manufacturers have sought to produce Thomas-branded items after the television series was broadcast in the United States and Japan.
Norev is a French manufacturer of die-cast scale model cars. Traditionally based in Villeurbanne, a suburb of Lyon. It has normally produced modern and vintage European vehicles, especially those of French origin – though Italian, German, British, and American vehicles were also produced. Norev's closest competition was Solido, but that company had more pan-European influence, while Norev was more national in orientation.
KRE-O is a line of construction toys manufactured by South Korea-based Oxford and marketed by Hasbro. Kre-O was released in stores in Fall 2011. The name Kre-O comes from the Latin word creo, which means "I create".