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Communications executive, storyteller, professor, author
Yearsactive
2000–present
Employer(s)
Africa Communications Media Group (ACG) Bezos Earth Fund IE University
Knownfor
Pan-African communications leadership, storytelling and narrative strategy
Notable work
Talking to Africa: Considering Culture in Communications for a Complex Continent Echoes of Influence: Harnessing the Power of Storytelling as a Leadership Strategy
Title
Group CEO and Co-founder, Africa Communications Media Group
Board memberof
Catalyst for Growth (C4G) Africa Works Ventures Africa Brand Counsel The African Capacity Building Foundation (ACBF)
Awards
One World Media Award Forbes Afrique 40 Under 40 (2018) Best PR Leader in Africa (World Communications Forum Association, 2022)
She also works with the Bezos Earth Fund as Senior Communications Lead.
Through her company, Storytelling and Leadership, she has developed courses for organizations like Absa Bank, the Obama Foundation, and the Gordon Institute of Business Science (GIBS). She regularly delivers masterclasses and workshops on storytelling, including recent sessions at the Vodacom Africa Rising Conference and MultiChoice Women in Technology Conference.
Additionally, she is an adjunct professor at IE University, where she teaches storytelling and public speaking.
Career
Kalinda served as the Director of Global Communications for Innovations for Poverty Action headquartered in Washington, DC.[5] She is the former Brand, Marketing and Communications Director at the Global Development Incubator. Kalinda is also the former director of communications[6][7] for the African Institute for Mathematical Sciences (AIMS), pan-African network of postgraduate schools teaching mathematical sciences.
Previously, as FleishmanHillard (FH)’s Africa Lead,[8] Kalinda was responsible for the global public relations firm’s engagement with its affiliates in Africa as well as identifying and developing partnerships in new markets.[9] Kalinda was part of the team that won PRISM Awards for the Barclays Africa "Prosper" campaign as well as the African Union's campaign against Ebola, for which they raised $51 million. Kalinda also worked for Weber Shandwick,[10] where she led Pan-African business development efforts and managed social impact accounts, including the Innovation Prize for Africa, the Bill & Melinda Gates Foundation and the Michael & Susan Dell Foundation. She also worked to raise visibility of Samsung’s CSR initiatives during the 2013 Africa Cup of Nations and led content creation for the African Union’s CAADP framework and Nigeria’s Ministry of Agriculture. From 2003 to 2006, Kalinda worked in New York City with Director Spike Lee, and she was a production assistant on the film Inside Man. During this time, she also produced and directed her first documentary, Miseducating the World, about the effect of the US news media’s negative portrayal of Africa on Africans living in the diaspora. She was the first African woman to host a show on MTV in 2000, based in London.[11]
Mimi Kalinda was also a host of the Guinness Football Challenge,[12] a game show that celebrates soccer with a definitive fan test.
She also hosted a show called Talking To Africa on Africa Business Report. The show looked to unpack Africa's reputational challenges and opportunities. Kalinda highlighted the importance of giving Africans a voice and recreating the African continent's narrative.[13][14]
Storytelling and teaching
Through her company, Storytelling and Leadership, Kalinda has led workshops on storytelling and narrative leadership for the Obama Foundation Leaders: Africa program, the University of Cape Town Graduate School of Business: Women in Business Conference, the Africa Trade and Investment Global Summit 2018 in Washington, DC, the Absa Group in South Africa and Ghana, and WomHub.
She has spoken at the continent-wide Vodacom/Vodafone Africa rising Communications Conference as well as the MultiChoice Women in Technology conference. She has also given masterclasses on storytelling and narrative leadership to various local, African, and Global organizations including Old Mutual, Global Health Corps, Dalberg, Project Management Institute, and Momentum Health.[15]
In her role as adjunct professor at IE University in Madrid, Kalinda focuses on enhancing students' communication skills through innovative storytelling techniques.[16]
Honours and nominations
Kalinda received a One World Media Award for Rien Que La Verite, a television program advocating the prevention of HIV/AIDS and an end to violence against women in the DRC. She was also the recipient of the Emerging Producers Bursary from the World Congress of Science and Factual Producers (WCSFP). In 2014, Kalinda presented Music Rekindles History from Japan for the NHK channel,[17] in which she explored how music is providing moral support to people in the Tohoku region now undergoing recovery from the tsunami.
Mimi Kalinda is also a Desmond Tutu Leadership Program Fellow,[18] a program that welcomes Africa's highest potential young leaders, representing a wide range of sectors. Offered on a part-time basis over six months, the program includes two 9-day Group Learning Modules with an array of distinguished leaders and faculty.[19]
Kalinda was nominated for the Women4Africa Awards 2016[20] as a finalist in the International African Woman of the Year category.[21][22] She was also a finalist for the Standard Bank Top Women Awards as Entrepreneur of the Year 2019 and 2020. In December 2019, Reset Global People listed her in its annual Top 100 Women CEOs in Africa.
She was named Forbes Afrique’s 40 under 40 in 2018[23][24] and she was also recognized as the Best PR Leader in Africa by the World Communications Forum Association in 2022.[24]
Boards
Mimi sits on the board of Catalyst for Growth (C4G), a solution launched by JP Morgan and Dalberg to support entrepreneurs across Africa, and she serves on the advisory board of Africa Works Ventures, a Hong Kong based consultancy which facilitates investment from China for promising African companies. Kalinda sits on the Africa Brand Counsel,[25] and is the Rebranding Africa Champion for Africa 2.0.[26]
She also serves on the advisory board of Africa Works Ventures and the Africa Brand Counsel.
In 2024, Mimi became an Executive Board Member for The African Capacity Building Foundation (ACBF), a specialized agency of the African Union that focuses on capacity development and building across the African continent.
Books
Mimi Kalinda is an author of an e-book titled,[27]Talking to Africa: Considering Culture in Communications for a Complex Continent.[28] The book reviews how understanding the cultural dynamics of four major African markets (Nigeria, Kenya, Ethiopia and South Africa) can lead to the development and more successful implementation of communications strategies that are results-driven. The take-home message from this e-book is, when communicating to Africans, do your homework, do not underestimate cultural dynamics, and do not stereotype or make assumptions.[29][30]
Mimi’s most recent book is Echoes of Influence: Harnessing the Power of Storytelling as a Leadership Strategy.
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