Minute Rice is a brand of instant rice that cooks quickly, as the rice is parboiled and then dried prior to packaging. It was the first quick-cooking convenience white rice product on the US market. [1]
Minute Rice is a brand of instant rice that cooks quickly, as the rice is parboiled and then dried prior to packaging. It was the first quick-cooking convenience white rice product on the US market. [1]
Afghan inventor Ataullah K. Ozai‐Durrani devised a process in the late 1930s to pre-cook and then dry rice in a way that allowed the rice to be re-hydrated simply by boiling it quickly. Ozai-Durrani sold his method to General Foods in 1941 for several million dollars. General Foods first supplied this quick-cooking rice to the US Army, [2] and then released Minute Rice commercially in 1946. [3] An improved version of the product was released several years later. [1]
Minute Rice was heavily marketed throughout the 1950s in magazines including Life and Better Homes and Gardens . In the 1990s, General Foods merged with Kraft and became Kraft General Foods, which became Kraft Foods in 1995. Around this time, sales of the product began to slip, which industry executives attributed to complications from the Kraft merger, the rise in private label and store brands creating more competition, and rice becoming less popular with some consumers compared to potatoes and pasta. Kraft began another advertising blitz, including a hotline, 1-800-Minute-1, people could call for recipe ideas. [4]
The Minute Rice product was sold to Ebro Foods (part of Ebro Puleva) in the United States in 2006, and to Ronzoni Foods Canada Corporation in Canada, which was renamed Catelli Food Corporation. [5]
The H. J. Heinz Company was an American food processing company headquartered at One PPG Place in Pittsburgh, Pennsylvania. The company was founded by Henry J. Heinz in 1869. Heinz manufactures thousands of food products in plants on six continents, and markets these products in more than 200 countries and territories. The company claims to have 150 number-one or number-two brands worldwide. Heinz ranked first in ketchup in the US with a market share in excess of 50%; the Ore-Ida label held 46% of the frozen potato sector in 2003.
Breakfast cereal is a traditional breakfast food made from processed cereal grains. It is traditionally eaten as part of breakfast, or a snack food, primarily in Western societies.
Kraft Dinner (KD) in Canada, Kraft Mac & Cheese in the United States, Australia, and New Zealand, Cheesey Pasta in the United Kingdom and internationally is a nonperishable, packaged macaroni and cheese product. It is made by Kraft Foods Group and traditionally cardboard-boxed with dried macaroni pasta and a packet of orange processed cheese powder. It was introduced under the Kraft Dinner name simultaneously in both Canada and the U.S. in 1937. The brand is popular with Canadians, who consume 55% more boxes per capita than Americans.
Dough is a thick, malleable, sometimes elastic paste made from grains or from leguminous or chestnut crops. Dough is typically made by mixing flour with a small amount of water or other liquid and sometimes includes yeast or other leavening agents, as well as ingredients such as fats or flavorings.
Macaroni and cheese is a dish of cooked macaroni pasta and a cheese sauce, most commonly Cheddar sauce.
Cream of Wheat is an American brand of farina, a type of breakfast porridge mix made from wheat middlings. It looks similar to grits, but is smoother in texture since it is made with ground wheat kernels instead of ground corn. It was first manufactured in the United States in 1893 by wheat millers in Grand Forks, North Dakota and debuted at the 1893 World's Columbian Exposition in Chicago, Illinois.
Processed cheese is a food product made from cheese and unfermented dairy ingredients mixed with emulsifiers. Additional ingredients, such as vegetable oils, salt, food coloring, or sugar may be included. As a result, many flavors, colors, and textures of processed cheese exist. Processed cheese typically contains around 50 to 60% traditional cheese.
Tang is an American drink mix brand that was formulated by General Foods Corporation food scientist William A. Mitchell and General Foods Corporation chemist William Bruce James in 1957, and first marketed in powdered form in 1959. The Tang brand is currently owned in most countries by Mondelēz International, a 2012 North American company spun off from Kraft Foods. Kraft Heinz owns the Tang brand in North America.
Post Consumer Brands is an American breakfast cereal manufacturer headquartered in Lakeville, Minnesota.
General Foods Corporation was a company whose direct predecessor was established in the United States by Charles William Post as the Postum Cereal Company in 1895.
Ben's Original, formerly called Uncle Ben's, is an American brand of parboiled rice and other related food products that were introduced by Converted Rice Inc., which is now owned by Mars, Inc. Uncle Ben's rice was first marketed in 1943 and was the top-selling rice in the United States until the 1990s. In 2020, it was rebranded as "Ben's Original" in the US following the George Floyd protests. The brand has historically capitalized on the long history of rice in African-American food culture and rice production in the US.
Del Monte Foods Inc. is an American food production and distribution company headquartered in Walnut Creek, California. Del Monte Foods is one of the country's largest producers, distributors and marketer of branded processed food for the U.S. retail market, generating approximately $1.8 billion of annual sales. Its portfolio of brands includes Del Monte, S&W, Contadina, College Inn, Fruit Burst, Fruit Naturals, Orchard Select and SunFresh. Greg Longstreet is the current Chief Executive Officer of the Del Monte Foods. Several Del Monte products hold the number one or two market share position. The company also produces, distributes and markets private-label food.
Kraft Foods Inc. was a multinational confectionery, food and beverage conglomerate. It marketed many brands in more than 170 countries. 12 of its brands annually earned more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Trident, and Tang. Forty of its brands were at least a century old.
Mongolian cuisine predominantly consists of dairy products, meat, and animal fats. The most common rural dish is cooked mutton. In the city, steamed dumplings filled with meat—"buuz"— are popular.
Strained yogurt, Greek yogurt, yogurt cheese, sack yogurt, or kerned yogurt is yogurt that has been strained to remove most of its whey, resulting in a thicker consistency than normal unstrained yogurt, while still preserving the distinctive sour taste of yogurt. Like many types, strained yogurt is often made from milk enriched by boiling off some water content, or by adding extra butterfat and powdered milk. In Europe and North America, it is often made from low-fat or fat-free cow's milk. In Iceland, a similar product named skyr is made.
Instant rice is a white rice that is partly precooked and then is dehydrated and packed in a dried form similar in appearance to that of regular white rice. That process allows the product to be later cooked as if it were normal rice but with a typical cooking time of 5 minutes, not the 20–30 minutes needed by white rice. This process was invented by Ataullah K. Ozai‐Durrani in 1939 and mass marketed by General Foods starting in 1946 as Minute Rice, which is still made.
Ebro Foods, S.A., formerly Ebro Puleva, is a Spanish food processing company. Ebro Foods is the world's largest producer of rice and the second biggest producer of pasta. The company's head office is in Madrid.
The New World Pasta Company, a wholly owned subsidiary of Ebro Foods, was a retail branded pasta manufacturer in North America. New World Pasta headquarters was in Harrisburg, Pennsylvania. The company was formed in 1999 when the Hershey Company's pasta business was divested to a private equity group. After its formation, New World Pasta acquired the four remaining brands of Borden's pasta business in July 2001 that the American Italian Pasta Company had not purchased a month earlier. New World Pasta declared bankruptcy in 2004. In 2006 it was acquired by Ebro Puleva S.A., a food company based in Spain.
Post Holdings, Inc. is an American consumer packaged goods holding company headquartered in St Louis, Missouri with businesses operating in the center-of-the-store, refrigerated, foodservice, and food ingredient categories. It's Post Consumer Brands business manufactures, markets, and sells both branded and private label cereal products. Its Michael Foods Group business supplies value-added egg products and refrigerated potato products to the foodservice and food ingredient channels. Through its Post Refrigerated Retail business, Post offers potato, egg, sausage, and cheese refrigerated side dishes products. Post participates in the private brand food category through its investment in 8th Avenue Food & Provisions, a leading, private brand centric, consumer products holding company.
Ataullah Khan Ozai‐Durrani was an Afghan inventor, known for inventing a method for creating instant rice. Ozai-Durrani sold this process to General Foods, which marketed it as Minute Rice: the first quick-cooking convenience white rice product on the US market.
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