 | This article needs additional citations for verification .(June 2018) |
| Product type | Garden supplies |
|---|---|
| Owner | OMS Investments Inc. |
| Country | USA |
| Previous owners | Scotts Miracle Gro Inc. |
| Registered as a trademark in | UK 2001 |
| Website | www.miracle-gro.com |
Miracle-Gro usually refers to a garden products brand licensed by OMS Investments Inc. made by Scotts Miracle-Gro Company in the United States and Ever Green Garden Care Ltd in the UK.
Miracle-Gro, a water-soluble fertilizer, was developed after Horace Hagedorn met nurseryman Otto Stern and learned of Stern's troubles shipping plants in 1944. [1] [2] [3] They hired O. Wesley Davidson, a Rutgers University professor, to develop the fertilizer. [1] In 1950, the company was formed after Hagedorn's wife Peggy named the product. [1] [4] Hagedorn is largely credited with the company's success due to his effective marketing – employing advertisements in various media and working with emerging hardware chains. [1] However, he maintained the company was "in the right place at the right time". In 1963, he became the company's first full-time salesman. [2] He bought out Stern in the 1980s.[ citation needed ]
In 1995, the company merged with Scotts for $200 million in stock, creating the world's largest maker of lawn and garden products, and making Hagedorn the majority investor with 42% of the company and 3 of 11 board seats. [1] [5] Hagedorn's son Jim became CEO and chairman of the merged company. [6] His father retired from Miracle-Gro in 1997. [7]
Co-founder Otto Stern was the uncle of noted historian Fritz Stern. In The Five Germanys I Have Known, Fritz Stern mentions his "very rich cousin Otto, who invented Miracle-Gro". [8]
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