 | |
| Original author(s) | Suhail Doshi Tim Trefren |
|---|---|
| Developer(s) | Mixpanel |
| Initial release | 2009 |
| Type | Analysis, web analytics, cohort analysis |
| Website | mixpanel |
Mixpanel is an event analytics service company that tracks user interactions with web and mobile applications.
Data collected is used to build custom reports and measure user engagement and retention. [1] Mixpanel works with web applications, in particular SaaS, but also supports mobile apps.
Mixpanel was founded by Suhail Doshi and Tim Trefren in 2009 and is based in San Francisco, California. [2] It is backed by Y Combinator, and its list of investors includes Andreessen Horowitz, [3] Max Levchin and Keith Rabois. [4] Doshi credits Levchin for Mixpanel's survival and subsequent success. [5]
In April 2018, founder and CEO Suhail Doshi announced he would step down and become chairman of the board. He was replaced as CEO by Amir Movafaghi. [6]
In May 2023, Mixpanel launched Mixpanel Marketing Analytics to allow marketers to track event-based analytics. [7]
Mixpanel's second funding round happened in December 2014, a Series B round led by Andreessen Horowitz, with $65M raised at a pre-money valuation of $800M. [8]
Mixpanel's most recent funding round happened in November 2021, raised a Series C round, a $200 million investment on a $1.05 billion valuation from Bain Capital Tech Opportunities. [9]
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