Mixtape Madness

Last updated

Mixtape Madness
Company type Private
Industry Entertainment, music
Genre
FoundedSeptember 2010
FoundersEddie Agyeman, Kingsley Okyere, Kwabz Ayim, Andy Ayim
Area served
 United Kingdom
Website mixtapemadness.com

Mixtape Madness is a British urban music outlet and an entertainment and distribution platform based in London, United Kingdom. [1] [2] The platform was founded in 2010 by a group of friends. [3] [4] Mixtape Madness is the 3rd biggest media outlet platform in the UK, behind GRM Daily and Link Up TV. [4]

Contents

Overview

Mixtape Madness was formed in 2010 as a place where users could go and stream or download British mixtapes without having to go to American websites that lacked a focus on British music, such as DatPiff. [4] [3]

Mixtape Madness hosts talk shows called MMTalks that feature people involved in the British urban music industry. The topics covered are varied, with some focusing on how to build a music business, or how to build your profile as a musician. [5]

Mixtape Madness also has a YouTube channel, where artists can release music. Various artists have released their music through the platform, such as Headie One, Unknown T, SL, and EO. [3] [4] [6]

In July 2018, Mixtape Madness hosted a stage at The Butterfly Effect Festival in London. [7]

On 1 April 2019, Mixtape Madness partnered with Caroline International in a worldwide sales and distribution deal. Caroline would also be responsible for marketing services when required. [3] [8]

Mixtape Madness partnered with the FIFA eWorld Cup, an esports competition that was hosted at The O2 in London, to bring 4 hip hop artists to perform and compete in a rap competition in the arena prior to the eWorld Cup's final. The winner out of the 4 artists would receive a FIFA Head 2 Head Freestyle Champion 2019 award. [9] [10] Big Jest and Deekayy both attended the competition, with the latter winning the award after a vote held by the in-house crowd and social media. [11] [12] [13]

Freestyle series

The Mixtape Madness YouTube channel hosts three freestyle series' called Next Up, The Cold Room and Mad About Bars, the latter is hosted by Tweeko, a renowned British Sound Engineer and the third of which is hosted by Kenny Allstar. [14] [15] [16] Artists such as Unknown T, Skengdo & AM, and M Huncho have received significant attention through their Mad About Bars freestyles. [17] [18] [19] [20] Unknown T personally credited Mad About Bars for being "huge" for him and for "opening doors". [21] Skengdo & AM's freestyle has over 30 million views, [22] substantially higher to most other Mad About Bars. [23] Loski's Mad About Bars freestyle had over a million views, before being removed by YouTube. [24]

See also

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References

  1. ↑ "About Us". www.mixtapemadness.com. Archived from the original on 2019-10-28. Retrieved 2019-10-27.
  2. ↑ "UD". www.urbandevelopment.co.uk. Archived from the original on 2019-03-07. Retrieved 2019-10-28.
  3. 1 2 3 4 "Caroline International announces new partnership with Mixtape Madness". www.musicweek.com. Archived from the original on 2019-10-27. Retrieved 2019-10-28.
  4. 1 2 3 4 "OverYourHead | Mixtape Madness – 'The Beginning'". Archived from the original on 2019-10-27. Retrieved 2019-10-28.
  5. ↑ "caroline international x mixtape madness". caroline international | the independent music distribution and services solution. 2019-04-02. Archived from the original on 2019-10-27. Retrieved 2019-10-27.
  6. ↑ "10 UK rap artists to watch in 2018". FACT Magazine: Transmissions from the underground. 2018-01-04. Archived from the original on 2019-05-25. Retrieved 2019-10-28.
  7. ↑ "The Butterfly Effect Festival Is Coming To London In July 2018: All The Info You Need". Capital XTRA. Archived from the original on 2019-10-28. Retrieved 2019-10-28.
  8. ↑ "caroline international x mixtape madness". caroline international | the independent music distribution and services solution. 2019-04-02. Archived from the original on 2019-10-27. Retrieved 2019-10-28.
  9. ↑ FIFA.com. "FIFA eWorld Cup 2019 - News - Ten things to know ahead of the FIFA eWorld Cup". www.fifa.com. Archived from the original on 2019-10-28. Retrieved 2019-10-28.
  10. ↑ "10 أشياء يجب أن تعرفها قبل انطلاق بطولة FIFA eWorld Cup". arabia.eurosport.com. Archived from the original on 2019-10-28. Retrieved 2019-10-28.
  11. ↑ FIFA.com. "FIFA eWorld Cup 2019 - News - 'MoAuba' crowned FIFA eWorld Cup champion". www.fifa.com. Archived from the original on 2019-10-28. Retrieved 2019-10-28.
  12. ↑ FIFA.com. "FIFA eWorld Cup 2019 - Noticias - 'MoAuba' conquista el título Londres". www.fifa.com (in European Spanish). Archived from the original on 2019-10-28. Retrieved 2019-10-28.
  13. ↑ FIFA.com. "FIFA eWorld Cup 2019 - Infos - "MoAuba" couronné à Londres". www.fifa.com (in French). Archived from the original on 2019-10-28. Retrieved 2019-10-28.
  14. ↑ "Kenny Allstar is bringing the UK drill scene together". Red Bull. Archived from the original on 2019-04-21. Retrieved 2019-10-28.
  15. ↑ "M Huncho gives 2 for price of 1 in 'Council Flat/Calm Days' from '48 Hours'". Plugsville. 2018-10-01. Archived from the original on 2019-10-28. Retrieved 2019-10-28.
  16. ↑ "MK The Plug and M1 On The Beat are UK drill's brightest hope". FACT Magazine: Music News, New Music. 2 August 2018. Archived from the original on 2019-07-13. Retrieved 2019-10-28.
  17. ↑ "Unknown T releases visuals for energetic anthem 'Homerton B'". Plugsville. 2018-08-22. Archived from the original on 2019-10-28. Retrieved 2019-10-28.
  18. ↑ "Kenny Allstar calls in M Huncho for 'Solo' for second 'Block Diaries' single". Plugsville. 2018-09-11. Archived from the original on 2019-10-28. Retrieved 2019-10-28.
  19. ↑ "Meet M Huncho, the Masked UK Rapper with a Slick Majestic Sound - VICE". 12 April 2019. Archived from the original on 2019-10-25. Retrieved 2019-10-28.
  20. ↑ "The 10 best UK rap tracks of 2017". FACT Magazine: Transmissions from the underground. 2017-12-18. Archived from the original on 2019-04-13. Retrieved 2019-10-28.
  21. ↑ "Interview: Unknown T Is Doing Homerton Proud". Complex. Archived from the original on 2019-08-25. Retrieved 2019-10-28.
  22. ↑ "Chief Keef, Skengdo & AM feature in 'Pitbulls' in Chicago to London link up". Plugsville. 2018-09-29. Archived from the original on 2019-10-28. Retrieved 2019-10-28.
  23. ↑ "Skengdo & AM Are the UK Drillers at the Top of Their Game - VICE". 8 June 2018. Archived from the original on 2019-08-21. Retrieved 2019-10-28.
  24. ↑ "UK Drill Star Loski Drops New "Calm Down" Visual". Complex. Archived from the original on 2019-10-28. Retrieved 2019-10-28.
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