Recruitment is the overall process of identifying, sourcing, screening, shortlisting, and interviewing candidates for jobs within an organization. Recruitment also is the process involved in choosing people for unpaid roles. Managers, human resource generalists, and recruitment specialists may be tasked with carrying out recruitment, but in some cases, public-sector employment, commercial recruitment agencies, or specialist search consultancies such as Executive search in the case of more senior roles, are used to undertake parts of the process. Internet-based recruitment is now widespread, including the use of artificial intelligence (AI).
Internet privacy involves the right or mandate of personal privacy concerning the storage, re-purposing, provision to third parties, and display of information pertaining to oneself via the Internet. Internet privacy is a subset of data privacy . Privacy concerns have been articulated from the beginnings of large-scale computer sharing and especially relate to mass surveillance.
Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, appointment reminders and ideas. In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device".
The term mobile commerce was originally coined in 1997 by Kevin Duffey at the launch of the Global Mobile Commerce Forum, to mean "the delivery of electronic commerce capabilities directly into the consumer’s hand, anywhere, via wireless technology." Many choose to think of Mobile Commerce as meaning "a retail outlet in your customer’s pocket."
An employment website is a website that deals specifically with employment or careers. Many employment websites are designed to allow employers to post job requirements for a position to be filled and are commonly known as job boards. Other employment sites offer employer reviews, career and job-search advice, and describe different job descriptions or employers. Through a job website, a prospective employee can locate and fill out a job application or submit resumes over the Internet for the advertised position.
Mobile social networking is social networking where individuals with similar interests converse and connect with one another through their mobile phone and/or tablet. Much like web-based social networking, mobile social networking occurs in virtual communities.
Sourcing is a talent acquisition discipline which is focused on the identification, assessment and engagement of skilled worker candidates through proactive recruiting techniques. Professionals specializing in sourcing are known primarily as sourcers; but also Internet recruiters, recruiting researchers, or talent scouts.
Ovi was the brand for Nokia's Internet services from 2007 to 2012. It was designed to be an umbrella brand as Nokia attempted to expand into software and Internet services instead of just mobile hardware. Ovi focused on five key service areas offered by Nokia: Games, Maps, Media, Messaging and Music.
Mobile blogging is a method of publishing to a website or blog from a mobile phone or other handheld device. A moblog helps habitual bloggers to post write-ups directly from their phones even when on the move. Mobile blogging has been made possible by technological convergence, as bloggers have been able to write, record and upload different media all from a single, mobile device. At the height of its growth in 2006, mobile blogging experienced 70,000 blog creations a day and 29,100 blog posts an hour. Between 2006 and 2010, blogging among teens declined from 28% to 14%, while blogging among adults over 30 increased from 7% to 11%. However, the growing number of multi-platform blogging apps has increased mobile blogging popularity in recent years creating a brand new market that many celebrities, regular bloggers and specialists are utilizing to widen their social reach.
Mendeley is a reference manager software founded in 2007 by PhD students Paul Foeckler, Victor Henning, Jan Reichelt and acquired by the Dutch academic publishing company Elsevier in 2013. It is used to manage and share research papers and to generate bibliographies for scholarly articles.
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Mobile Business Intelligence is defined as “Mobile BI is a system comprising both technical and organizational elements that present historical and/or real-time information to its users for analysis on mobile devices such as smartphones and tablets, to enable effective decision-making and management support, for the overall purpose of increasing firm performance.”. Business intelligence (BI) refers to computer-based techniques used in spotting, digging-out, and analyzing business data, such as sales revenue by products and/or departments or associated costs and incomes.
A talent community is a mechanism that employers use to keep active pipelines of talent for future recruitment. Talent pipelines consist of potential employees who are interested in working at a given employer, but are not ready to apply. This group is engaged with on a frequent basis so that when the potential employees are ready to seek a new job, they have a relationship with the company.
A mobile application or app is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch. Mobile applications often stand in contrast to desktop applications which are designed to run on desktop computers, and web applications which run in mobile web browsers rather than directly on the mobile device.
ChatON was a global mobile communication service provided by Samsung Electronics from September 2011 to March 2015.
Microsoft mobile services are a set of proprietary mobile services created specifically for mobile devices; they are typically offered through mobile applications and mobile browser for Windows Phone platforms, BREW, and Java. Microsoft's mobile services are typically connected with a Microsoft account and often come preinstalled on Microsoft's own mobile operating systems while they are offered via various means for other platforms. Microsoft started to develop for mobile computing platforms with the launch of Windows CE in 1996 and later added Microsoft's Pocket Office suite to their Handheld PC line of PDAs in April 2000. From December 2014 to June 2015, Microsoft made a number of corporate acquisitions, buying several of the top applications listed in Google Play and the App Store including Acompli, Sunrise Calendar, Datazen, Wunderlist, Echo Notification Lockscreen, and MileIQ.
Glassdoor is an American website where current and former employees anonymously review companies, operated by the company of the same name.
Recruitment marketing refers to the inbound strategies and tactics an organization uses to find, attract, engage, and nurture talent before they apply for a job, also called the pre-applicant phase of talent acquisition. It is the practice of promoting the benefits and value of working for an employer in order to recruit talent. It is analogous in many ways to corporate marketing, and is extremely similar to employer branding except recruitment marketing relates to trackable initiatives that drive awareness, engagement and conversion of applicants versus someone's impression of working at a company. Of course others see employer branding as a subset of recruitment marketing, in addition to extending the reach and exposure of career opportunities through search engine optimization (SEO), building and nurturing candidate relationships through talent communities, and the management of messaging and advertising of talent acquisition efforts.
