Mobile recruiting

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Mobile Recruiting is a recruitment strategy that uses mobile technology to attract, engage and convert candidates. Common mobile recruiting tactics include mobile career sites, mobile recruiting by text, mobile recruiting apps and social recruiting. [1] Mobile recruiting is often cited as a growing opportunity for recruiters to connect with candidates more efficiently with "over 89% of job seekers saying their mobile device will be an important tool and resource for their job search." [2] Traditionally, recruiters have used emails and phone calls to engage candidates, but the increase in mobile usage among job seekers has contributed to mobile recruiting's rising popularity.

Social recruiting is recruiting candidates by using social platforms as talent databases or for advertising. Social recruiting uses social media profiles, blogs, and other Internet sites to find information on candidates. It also uses social media to advertise jobs either through HR vendors or through crowdsourcing where job seekers and others share job openings within their online social networks.

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Mobile Career Sites

Mobile career sites are browser-based, mobile-friendly career sites that use responsive design so candidates can easily research career opportunities and apply for them via their mobile devices. [3] These career sites typically bypass resumes and cover letters since these documents can make it difficult to apply via mobile devices, and allow applicants to use social media profiles instead.

Mobile Recruiting by Text

Mobile recruiting by text uses text messaging to attract and engage candidates on their mobile devices. Recruiters can attract candidates by placing a short code and keyword such as text "jobs" to "55555" in locations such as universities, corporate campuses, retail locations, hospitals and restaurants to grow their candidate pipeline. [4] Recruiters can also engage candidates on their mobile devices using text messaging to notify them of new career opportunities, schedule interviews and manage employee onboarding. [5]

Text messaging act of typing and sending a brief, electronic message

Text messaging, or texting, is the act of composing and sending electronic messages, typically consisting of alphabetic and numeric characters, between two or more users of mobile devices, desktops/laptops, or other type of compatible computer. Text messages may be sent over a cellular network, or may also be sent via an Internet connection.

Short codes, or short numbers, are short digit sequences, significantly shorter than telephone numbers, that are used to address messages in the Multimedia Messaging System (MMS) and short message service (SMS) systems of mobile network operators. In addition to messaging, they may be used in abbreviated dialing.

Mobile Recruiting Apps

Mobile recruiting apps are mobile apps that recruiters can use to post career opportunities that are optimized for mobile devices, and candidates can use to submit job applications. They are not browser-based and require job seekers to download a mobile app.

A mobile application is a computer program or software application designed to run on a mobile device such as a phone/tablet or watch. Apps were originally intended for productivity assistance such as Email, calendar, and contact databases, but the public demand for apps caused rapid expansion into other areas such as mobile games, factory automation, GPS and location-based services, order-tracking, and ticket purchases, so that there are now millions of apps available. Apps are generally downloaded from application distribution platforms which are operated by the owner of the mobile operating system, such as the App Store (iOS) or Google Play Store. Some apps are free, and others have a price, with the profit being split between the application's creator and the distribution platform. Mobile applications often stand in contrast to desktop applications which are designed to run on desktop computers, and web applications which run in mobile web browsers rather than directly on the mobile device.

A mobile device is a computing device small enough to hold and operate in the hand. Typically, any handheld computer device will have an LCD FHD or OLED flatscreen interface, providing a touchscreen interface with digital buttons and keyboard or physical buttons along with a physical keyboard. Many such devices can connect to the Internet and interconnect with other devices such as car entertainment systems or headsets via Wi-Fi, Bluetooth, cellular networks or near field communication (NFC). Integrated cameras, digital media players, the ability to place and receive telephone calls, video games, and Global Positioning System (GPS) capabilities are common. Power is typically provided by a lithium battery. Mobile devices may run mobile operating systems that allow third-party apps specialized for said capabilities to be installed and run.

Social Recruiting

Social recruiting is recruiting candidates by using social platforms as talent databases and for employer branding, and is considered a type of mobile recruiting when attracting or engaging candidates on their mobile devices.

Related Research Articles

Recruitment refers to the overall process of attracting, shortlisting, selecting and appointing suitable candidates for jobs within an organization. Recruitment can also refer to processes involved in choosing individuals for unpaid roles. Managers, human resource generalists and recruitment specialists may be tasked with carrying out recruitment, but in some cases public-sector employment agencies, commercial recruitment agencies, or specialist search consultancies are used to undertake parts of the process. Internet-based technologies which support all aspects of recruitment have become widespread.

An applicant tracking system (ATS) is a software application that enables the electronic handling of recruitment needs. An ATS can be implemented or accessed online at enterprise- or small-business levels, depending on the needs of the organization; free and open-source ATS software is also available. An ATS is very similar to a customer relationship management (CRM) system but are designed for recruitment tracking purposes. Some Applicant Tracking Systems have built-in CRM systems.

Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smartphones, tablets, or any other related devices through websites, E-mail, SMS and MMS, social media, or mobile applications. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas. In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device".

Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so.

Bing Mobile

Bing for mobile is a search tool for handheld mobile devices from Microsoft as part of their Bing search engine. It is designed for mobile device displays. Bing Mobile is built into Windows Mobile and Windows Phone as proprietary software, accessed via the Search key on Windows Phone 7 and Windows Phone 8 devices. It is also available on Windows Phone 8.1, and can be downloaded for other platforms, including iOS and Android.

Sourcing is a talent acquisition discipline which is focused on the identification, assessment and engagement of skilled worker candidates through proactive recruiting techniques. Professionals specializing in sourcing are known primarily as Sourcers; but also Internet Recruiters, Recruiting Researchers or Talent Scouts.

Mobile blogging is a method of publishing to a website or blog from a mobile phone or other handheld device. A moblog helps habitual bloggers to post write-ups directly from their phones even when on the move. Mobile blogging has been made possible by technological convergence, as bloggers have been able to write, record and upload different media all from a single, mobile device. At the height of its growth in 2006, mobile blogging experienced 70,000 blog creations a day and 29,100 blog posts an hour. Between 2006 and 2010, blogging among teens declined from 28% to 14%, while blogging among adults over 30 increased from 7% to 11%. However, the growing number of multi-platform blogging apps has increased mobile blogging popularity in recent years creating a brand new market that many celebrities, regular bloggers and specialists are utilizing to widen their social reach.

A Mobile Web Server is software designed for modern-day smartphones to host personal web servers, through the use of open sourced software, such as, i-jetty, an open source software, based on jetty. I-jetty is an open source web container, serving Java-based web content such as, servlets and JSPs. Jetty is written in Java and its API is available as a set of JARs. Developers can instantiate a jetty container as an object, instantly adding network and web connectivity to a stand-alone Java app. Jetty is built for scalable performance allowing tens of thousands of HTTP connections and hundreds of thousands of simultaneous web socket connections. Jetty is optimized and known for creating small memory footprints, increasing scalability and performance.

Rockmelt

Rockmelt is a discontinued proprietary social media web browser developed by Tim Howes and Eric Vishria based on the Google Chromium project, incorporating social media features such as Facebook chat, Twitter notifications and widgetised areas for other content providers such as YouTube and local newspapers. The Rockmelt web browser project was backed by Netscape founder Marc Andreessen. As of April 2013, Rockmelt discontinued its desktop web browser, replacing it with a collaborative project bringing together social elements from various sources.

An app store is a type of digital distribution platform for computer software called Applications, often in a mobile context. Apps provide a specific set of functions which, by definition, do not include the running of the computer itself. Complex software designed for use on a personal computer, for example, may have a related app designed for use on a mobile device. Today apps are normally designed to run on a specific operating system—such as the contemporary iOS, macOS, Windows or Android—but in the past mobile carriers had their own portals for apps and related media content.

CareerArc Social Recruiting is a mobile and social recruiting Internet based company headquartered in Burbank, California. The company was founded in March 2009, and is a division of CareerArc Group. The company has offices in Burbank, California and Marlborough, Massachusetts. CareerArc Social Recruiting provides a social recruiting solution to connect job seekers with hiring employers. Job seekers can integrate their Facebook and Twitter profiles to receive targeted job matches and secure referrals to hiring employers. Employers can use the social recruiting platform to promote their brand and distribute their jobs into Facebook, Twitter and LinkedIn as well as all the major mobile operating platforms. CareerArc Social Recruiting also provides governments with a jobs platform that connects local constituent residents with businesses while providing government officials with analytics to see the employment preferences of their citizens.

ChatON global mobile communication service introduced by Samsung Electronics in September 2011

ChatON was a global mobile communication service introduced by Samsung Electronics in September 2011. ChatON served more than 120 countries in 62 languages. ChatON was available on Android, iOS, BlackBerry, Windows Phone, Windows Mobile (Korea), and Bada smartphones. Additionally, a web client was offered for access to the service via web browsers. Users could invite and register buddies via Facebook and Twitter as well as share ChatON content on Facebook. Among ChatON's unique features were allowing users to create Animation messages, Broadcast to send personal notices in a group chat room, and the Trunk which stores media files shared in chats. When a user logs in ChatON, the users' buddy list is available on any connected device.

Microsoft Mobile Services are a set of proprietary mobile services created specifically for mobile devices, they are typically offered through mobile applications and mobile browser for Windows Phone, Android, iOS, BlackBerry, Nokia platforms, BREW, and Java ME. Microsoft's mobile services are typically connected with a Microsoft account and often come preinstalled on Microsoft's own mobile operating systems while they are offered via various means for other platforms. Microsoft started to develop for mobile computing platforms with the launch of Windows CE in 1996 and later added Microsoft's Pocket Office suite to their Handheld PC line of PDAs in April 2000. From December 2014 to June 2015, Microsoft made a number of corporate acquisitions, buying several of the top applications listed in Google Play and the App Store including Acompli, Sunrise Calendar, Datazen, Wunderlist, Echo Notification Lockscreen, and MileIQ.

Glassdoor is a website where current and former employees anonymously review companies. Glassdoor also allows users to anonymously submit and view salaries as well as search and apply for jobs on its platform.

The Guardian Project (software) free software project

The Guardian Project is a global collective of software developers, designers, advocates, activists and trainers who develop open-source mobile security software and operating system enhancements. They also create customized mobile devices to help individuals communicate more freely and protect themselves from intrusion and monitoring. The effort specifically focuses on users who live or work in high-risk situations and who often face constant surveillance and intrusion attempts into their mobile devices and communication streams.

Microsoft Garage

The Microsoft Garage is a Microsoft program that encourages employees to work on projects that they are passionate about, even if they have no relation to their primary function within the company. Employees from all divisions of Microsoft are free to take part in Microsoft Garage activities and small-scale innovation projects. The Microsoft Garage is a global program with locations on the main campus in Redmond, Washington, and several others spread all over the world, and a website that launched in October 2014 to share experimental projects with customers.

Recruitment marketing refers to the strategies and tactics an organization uses to find, attract, engage and nurture talent before they apply for a job, also called the pre-applicant phase of talent acquisition. In simple terms, recruitment marketing is the practice of promoting the value of working for an employer in order to recruit talent. It is analogous in many ways to corporate marketing, and is extremely similar to employer branding except relates to trackable initiatives that drive awareness and conversion of applicants vs someone's impression of working at a company. Of course others see employer branding as a subset of recruitment marketing, in addition to extending the reach and exposure of career opportunities, building and nurturing candidate relationships through talent communities, and all management of messaging and advertising of talent acquisition efforts.

TextRecruit

TextRecruit is a San Jose-based recruitment and human resources software company co-founded by Erik Kostelnik and Jed Danner in 2014.

References

  1. "Mobile Recruiting: The Key To Your Next Job Could Be In Your Pocket". NPR.org. Retrieved 2016-01-07.
  2. "INFOGRAPHIC: The Rise Of Mobile Job Search | Glassdoor Blog". Glassdoor Blog. Retrieved 2016-01-07.
  3. "Mobile-Optimized Career Sites: More Important Than Ever". Recruiter.com. Recruiter.com. Retrieved 2016-01-07.
  4. "Mobile Recruitment, What's the Buzz About? - Hcareers". www.hcareers.com. Retrieved 2016-01-07.
  5. "3 Quick Tips to Engage More Candidates via Mobile". ERE Media. Retrieved 2016-01-07.