The Moco Museum (Modern Contemporary Museum) is an independent art museum with locations in Amsterdam, Barcelona, and London, dedicated to exhibiting modern and contemporary art. The museum was founded with the mission of attracting broader and younger audiences, and making art accessible to the public.[2]
Moco Museum in Amsterdam opened in 2016[3] on Museumplein, in the historic Villa Alsberg, a townhouse designed in 1904 by Eduard Cuypers the nephew of Pierre Cuypers, designer of Amsterdam Central Station and the Rijksmuseum. The townhouse was one of the first privately owned residencies on Museumplein and remained so until 1939.[4]
History and concept
The museum was founded in 2016 by Kim Logchies-Prins and Lionel Logchies as an independent initiative aiming “to make modern and contemporary art more accessible to a wider audience beyond traditional collectors and institutions”.[5] Early collections and programming focused on popular modern and contemporary figures and street art, aiming to reach broader audiences through accessible exhibitions, and included works by artists such as Banksy and Andy Warhol.[6] Commentators have described the museum as part of a broader shift towards privately funded art spaces that combine high-profile popular culture with contemporary art collections, including digital and immersive works.[7]
Building
The Moco Museum Amsterdam is located in Villa Alsberg on Honthorststraat 20 in Amsterdam. Designed in 1904 by Eduard Cuypers, it was originally built for banker Siegmund Alsberg and remained the first privately owned residence on the Museumplein until 1939.[8][9] The interior has been adapted for gallery use, including spaces for immersive and digital installations.[10]
Moco Museum Amsterdam is among the most visited private museums in the city. According to Amsterdam Tips, the museum recorded approximately 769,000 visitors in 2023, marking its highest attendance since opening. In 2024, visitor numbers declined to around 610,000, representing a decrease of approximately 21 percent year-on-year.[31]
The museum is regularly listed among Amsterdam’s cultural attractions in independent city guides such as I amsterdam and Time Out.[32][33]
Across all its locations, the Moco Museum group reports having welcomed more than six million visitors from over 120 countries since its founding in 2016.[34]
Moco Museum Amsterdam is located on Museumplein, opposite the Rijksmuseum and adjacent to the Van Gogh Museum and the Stedelijk Museum.[36]
The museum is accessible by public transport via the Museumplein and Rijksmuseum tram stops, which are served by tram lines 2, 5, and 12. It is also within walking distance of Leidseplein and Vondelpark.[37]
Moco Museum Amsterdam is open daily, with extended opening at evening hours on weekends.[38]
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