Letrero publicitario de Monarch | |
Monarch advertising sign | |
Location | 51 Rancagua Street, Santiago, |
---|---|
Material | Neon lighting |
2169 |
The Monarch advertising sign (letrero publicitario de Monarch in Spanish) [1] is a neon billboard located on the roof of a building at 51 Rancagua Street, in the Santiago Metropolitan Region of Santiago, Chile.
The sign was initially installed in 1954, [2] and in 2010 was declared a National Monument of Chile. It is also classified as a Historical Monument. [3] [4] [5] [6]
The Luminosos Parragué company built and installed the Monarch advertising sign in 1955. [5]
According to the general manager of the company, Claudio Parragué says:
"Las empresas querían que se les diera una suerte de magia a sus productos. Por eso utilizamos un sistema mecánico electromagnético que con el tiempo terminó transformando a las piernas y a la botella de champagne en un clásico."
Translation to English:
"The companies wanted to incorporate a sort of magic into their products. Because of this, we used an electromagnetic mechanical system that ended up transforming the legs and champagne bottle into an icon."
The Monarch advertising sign is made of neon lighting. It turns on every night; at 9:00 PM in the summer and at 6:00 PM in the winter. [5]
Mercedes Valdivieso was a Chilean writer, known since her earliest writings for the subversive nature of her texts. She was born in Santiago, Chile. She first wrote La Brecha (Breakthrough) in 1961, which is considered to be a landmark feminist Latin-American novel. This novel caused dismay from the reactionary segment of society and loud applause from the critics and is considered a revolutionary departure from the traditional treatment of the feminine role in marriage. Breakthrough is a novel that ends with the heroine's awareness that she didn't really need to depend upon a man in order to lead a fulfilling life. The book enjoyed an unexpected publishing success and went through five consecutive editions. Mercedes Valdivieso had the extreme audacity to become an innovator; she bridged the gap between romantic and domestic fiction in a society where women have been viewed as a sexless gender, icons of virtue, and depending on men to meet the necessities of life. Valdivieso also was founder and director of Adan, a men's magazine, and Breakthrough, a feminist publication, she published articles in newspapers and magazines and she gave many lectures and speeches. She taught literature at the University of Peking, at the University of Houston, at Stephen F. Austin State University in Nacogdoches,at University of St. Thomas in Houston and she was a Professor Emeritus at Rice University.
The Malleco Viaduct is a railway bridge located in central Chile, passing over the Malleco River valley, south of Collipulli in the Araucania Region. It was opened by President José Manuel Balmaceda on October 26, 1890. At that time, it was the highest such bridge in the world. The Panamerican Highway passes right next to the viaduct.
Pukara de La Compañia is an archaeological site containing the remains of a promaucae fortress, later used by the Incas, located on the large hill overlooking the village of La Compañia, a village in the commune of Graneros, Chile. It is the southernmost building which remains of the Inca Empire. As such it is an important landmark on what is known as "The Chilean Inca Trail", and has been declared a National Monument by the Chilean government.
The National Monuments Council is a Chilean government agency dedicated to the preservation and upkeep of special natural and cultural sites in Chile. The National Monuments Council was created in 1925 by law Nº 17.288.
Estación Pichilemu, also known as the Estación de Ferrocarriles de Pichilemu was a railway station in Pichilemu, Chile. It is a wood construction dated c. 1925, located in front of the Petrel Lake, near Daniel Ortúzar Avenue. It remained in operation until the 1990s, and became a National Monument on September 16, 1994. It has since become an arts and culture center, and tourism information office. It exhibits decorative and practical objects from the 1920s, and features many old suits.
There are 16 extant historical elevators in the city of Valparaíso in Chile. Technically most of these elevators are bona fide funiculars. Only one of them, the Ascensor Polanco, is a true vertical elevator. They were mainly constructed in the late 19th and early 20th centuries.
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The Church of San Juan Bautista de San Juan de Coquihuil is a Roman Catholic church located in the Chilean hamlet of San Juan, commune of Dalcahue in Chiloé Island. Commonly referred to as «Church of San Juan» —Spanish: Iglesia de San Juan—, is within the Diocese of Ancud; its construction was finished around 1887.
Plaza Baquedano is a major landmark in Santiago, Chile.
Bustamante Park is an urban park in Providencia, Santiago de Chile. It is built on the former site of Pirque railroad station and adjacent classification yard. The park is bounded by Providencia Avenue on the north, just south of Plaza Baquedano, and Marín Street on the south.
Chilote School of Religious Imagery —Spanish: Escuela chilota de Imaginería Religiosa—, is an artistic and cultural manifestation that was developed during the 17th century on the basis of the circular movement of evangelizing established by the Jesuit missionaries, and reaches its climax in the late 19th century.
The Valdivieso advertising sign is a rooftop outdoor advertisement at 93 General Bustamante Street, Santiago, Chile. Erected around 1954, it was declared a National Monument of Chile on May 31, 2010.
Plaza Yungay is a square located in Barrio Yungay, an historical neighborhood of Santiago, Chile, located at the western limits of the commune of Santiago. The plaza is the home of a monument commemorating the end of Chile's War of the Confederation (1836-1839) against the Peruvian and Bolivian confederation, and a church named for the saint that protects Santiago's residents from earthquakes. Today, it is a lively public space.
Achao is a town on the Chiloé Archipelago, in the south of Chile. The town is the capital of Quinchao commune on the island of the same name.
The MonumentalLighthouse of La Serena is a Chilean lighthouse located at the Avenida del Mar of La Serena. The structure is one of the most representative of the city and one of the most popular tourist attractions in the area.
Pichilemu, originally known as Pichilemo, is a beach resort city and commune in central Chile, and capital of Cardenal Caro Province in the O'Higgins Region. The commune comprises an urban centre and twenty-two villages, such as Ciruelos, Cáhuil, and Espinillo. It is located southwest of Santiago, the capital of Chile. Pichilemu had over 13,000 residents as of 2012.
The Our Lady of the Rosary Cathedral Also Copiapó Cathedral Is the catholic cathedral of the Diocese of Copiapó in Chile. It is the largest temple in the city, and is located on the west side of Plaza Prat, at the intersection of Chacabuco and O'Higgins streets.