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Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement, or "ad" or advert for short.
Ipsos Reid was the name of a research company based in Canada and still exists under the name Ipsos as the Canadian arm of the global Ipsos Group. Founded in Winnipeg in 1979 as Angus Reid Group, the company expanded across the country, and was purchased by the Ipsos Group and given the name Ipsos Reid in 2000.
The yellow pages are any telephone directory of businesses, organized by category rather than alphabetically by business name, and in which advertising is sold. The directories were originally printed on yellow paper, as opposed to white pages for non-commercial listings. The traditional term "yellow pages" is now also applied to online directories of businesses.
Nielsen Holdings PLC is an American, UK-domiciled, information, data and market measurement firm. Nielsen operates in over 100 countries and employs approximately 44,000 people worldwide.
Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
Advertising management is a planned managerial process designed to oversee and control the various advertising activities involved in a program to communicate with a firm's target market and which is ultimately designed to influence the consumer's purchase decisions. Advertising is just one element in a company's promotional mix and as such, must be integrated with the overall marketing communications program. Advertising is, however, the most expensive of all the promotional elements and therefore must be managed with care and accountability. Advertising management process also helps in defining the outline of the media campaign and in deciding which type of advertising would be used before the launch of a product.
Ipsos Group S.A. is a multinational market research and consulting firm with headquarters in Paris, France. The company was founded in 1975 by Didier Truchot, Chairman and CEO, and has been publicly traded on the Paris Stock Exchange since July 1, 1999.
Kantar Group Ltd is a British market research company that was founded in 1992. It has more than 30,000 employees working in 100 countries in various research disciplines, including social media monitoring, advertising effectiveness, consumer and shopper behavior and public opinion. It has been majority owned by Bain Capital Private Equity since 2019, and was previously part of WPP. Its global headquarters are in London, England. Major competitors include GfK, GlobalData, Nielsen and Ipsos.
Advertising research is a systematic process of marketing research conducted to improve the efficiency of advertising. Advertising research is a detailed study conducted to know how customers respond to a particular ad or advertising campaign.
The following outline is provided as an overview of and topical guide to marketing:
The Advertising Research Foundation (ARF) is a nonprofit industry association for creating, aggregating, synthesizing and sharing knowledge in the fields of advertising and media. It was founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies. Its stated mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. Its membership consists of over 400 advertisers, advertising agencies, research firms, media companies, educational institutions and international organizations.
Location-based advertising (LBA) is a form of advertising that integrates mobile advertising with location-based services. The technology is used to pinpoint consumers location and provide location-specific advertisements on their mobile devices.
The Mendelsohn Affluent Survey was founded in 1977 as a research study of high-income individuals in the United States, collecting quantitative data on their lives, lifestyles, media habits and purchase patterns. The study was founded and conducted by Monroe Mendelsohn Research until that company's purchase by Ipsos in 2008, a global market research firm, which re-branded the study as the Ipsos Affluent Survey USA. As of 2016, the Ipsos Affluent Survey USA was being used by more than 250 organizations to support business decisions such as advertising sales, media planning, consumer insights, market sizing, and target profiling.
Kristin Luck is an American businesswoman. She is a consultant and public speaker, specializing in nontraditional marketing and branding strategies. Prior to launching her own practice, she was company president and CMO of Decipher, a marketing research services provider. She originally took the role in 2007 after Decipher acquired her start-up, Forefront Consulting Group. Decipher was acquired by FocusVision in 2015.
This is a list of nationwide public opinion polls that have been conducted relating to the Republican primaries for the 2016 United States presidential election. The persons named in the polls were either declared candidates, former candidates, or received media speculation about their possible candidacy. On May 4, 2016, Donald Trump became the sole contender and presumptive nominee.
Native advertising is a type of advertising that matches the form and function of the platform upon which it appears. In many cases it functions like an advertorial, and manifests as a video, article or editorial. The word "native" refers to this coherence of the content with the other media that appear on the platform.
Rise Interactive is a Chicago-based digital marketing agency and Interactive Investment Management (IIM) firm which specializes in digital media and analytics for Fortune 1000 companies. The agency works as a strategic partner to help marketing leaders make smarter investment decisions. In 2010, the company first ranked in the Inc. 500 fastest growing companies and has made the list for six consecutive years. The CEO of Rise Interactive is Jon Morris.
Hia is an Arabic monthly women's magazine. It focuses on news in regard to affluent women and businesswomen in the Arab world.
G/O Digital is an American company that sells digital marketing solutions to local businesses and franchises in the United States. As of April 2016, the company had more than 482 employees. G/O Digital is a TEGNA Inc. company under the TEGNA Digital umbrella, with such brands as Cars.com, Cofactor, and CareerBuilder. The company is led by President and CEO, Tim Fagan.
Eugene Secunda, Ph.D. is a Fulbright Scholar and a member of the faculty in the Department of Media, Culture & Communication at New York University, where he has taught for 35 years. He is also an academic adviser in NYU's Gallatin School of Individualized Study. He previously served on the business school faculties of New York University, City University of New York and Adelphi University. Secunda was awarded New York University Teaching Excellence Awards in 2003 and 2018. He was awarded a Fulbright Scholarship Award to lecture at the University of Ljubljana in Slovenia in 2006. The co-author of Selling War to America: From the Spanish American War to the Global Waron Terror and Shifting Time and Space: The Story of Videotape, He also has written articles for The Wall Street Journal, Los Angeles Times and New York Magazine, as well as for Advertising Age, Adweek and many other marketing communications publications. Among these articles are ones that have specifically addressed the theory and use of wartime propaganda. He has additionally authored articles that have been published in ten refereed academic journals. He was communications director for both the Campaign to Save Grand Central Station and the annual New York Cares Coat Drive.
References
- ↑ Greenbook.org - http://www.greenbook.org/greenbook/index.cfm?AcceptClicked=Yes&CFID=805065&CFTOKEN=49744909&ID=1000197&attributes.fuseaction=Listing&AdNo=1
- ↑ Ipsos-na.com - "Archived copy". Archived from the original on 2014-01-17. Retrieved 2012-02-09.CS1 maint: archived copy as title (link)
- ↑ MediaPost - http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=60643&passFuseAction=PublicationsSearch.showSearchReslts&art_searched=monroe%20mendelsohn&page_number=0
- ↑ The Economist - http://ads.economist.com/the-economist/research/syndicated-research-by-region/readership-surveys-us/mendelsohn-affluent-survey-2006/
- ↑ American Association of Advertising Agencies - "Archived copy" (PDF). Archived from the original (PDF) on 2008-08-20. Retrieved 2008-01-14.CS1 maint: archived copy as title (link)
- ↑ Ipsos-na.com - http://www.ipsos-na.com/research/media-content-technology/