The Mendelsohn Affluent Survey was founded in 1977 as a research study of high-income individuals in the United States, collecting quantitative data on their lives, lifestyles, media habits and purchase patterns. The study was founded and conducted by Monroe Mendelsohn Research (often called MMR) until that company's purchase by Ipsos in 2008, a global market research firm, which re-branded the study as the Ipsos Affluent Survey USA. As of 2016, the Ipsos Affluent Survey USA was being used by more than 250 organizations to support business decisions such as advertising sales, media planning, consumer insights, market sizing, and target profiling.
The study has traditionally defined “Affluent” as roughly the top 20% of adult population in terms of household income, and has raised its income threshold over the years accordingly. In 2008, the study began using $100,000 as the operational definition of “Affluent,” and plans to raise the threshold to $125,000 in the fall of 2017. The study is fielded continuously throughout the year, and data from it are released twice a year (Spring and Fall).
In 2011, Ipsos acquired Synovate, and in the process acquired similar studies EMS (covering Europe, the Middle East, Africa and Latin America) and PAX (covering the Asia-Pacific region). These have since been re-branded as part of the Ipsos Affluent Survey, which now covers 51 countries.
Marketing refers to activities a company undertakes to promote the buying or selling of a product, service, or good. In 2017, The New York Times described it as "the art of telling stories so enthralling that people lose track of their wallets".
The poverty threshold, poverty limit, poverty line or breadline, is the minimum level of income deemed adequate in a particular country. Poverty line is usually calculated by finding the total cost of all the essential resources that an average human adult consumes in one year. The largest of these expenses is typically the rent required for accommodation, so historically, economists have paid particular attention to the real estate market and housing prices as a strong poverty line affect. Individual factors are often used to account for various circumstances, such as whether one is a parent, elderly, a child, married, etc. The poverty threshold may be adjusted annually. In practice, like the definition of poverty, the official or common understanding the poverty line is significantly higher in developed countries than in developing countries.
Market segmentation is a process of dividing a heterogeneous market into relatively more homogenous segments based on certain parameters like geographic, demographic, psychographic, and behavioural. It is the activity of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers based on some type of shared characteristics.
AT&T Mobility LLC, also known as AT&T Wireless and marketed as simply AT&T, is an American telecommunications company. It is a wholly owned subsidiary of AT&T Inc. and provides wireless services in the United States, excluding Puerto Rico and the U.S. Virgin Islands. AT&T Mobility is the largest wireless carrier in the United States, with 176.7 million subscribers as of the end of Q3 2020.
LexisNexis is a corporation providing computer-assisted legal research (CALR) as well as business research and risk management services. During the 1970s, LexisNexis pioneered the electronic accessibility of legal and journalistic documents. As of 2006, the company had the world's largest electronic database for legal and public-records related information.
The Broadcasters' Audience Research Board (BARB) is the organisation that compiles audience measurement and television ratings in the United Kingdom. It was created in 1981 to replace two previous systems whereby ITV ratings were compiled by JICTAR, whilst the BBC did their own audience research.
Ipsos MORI is a market research company based in London, England. It was formed by a merger of Ipsos UK and MORI in October 2005.
Nielsen Holdings PLC is an American information, data and market measurement firm. Nielsen operates in over 100 countries and employs approximately 44,000 people worldwide.
Affordability of housing in the UK reflects the ability to rent or buy property. Housing tenure in the UK has the following main types: Owner-occupied; Private Rented Sector (PRS); and Social Rented Sector (SRS). The affordability of housing in the UK varies widely on a regional basis – house prices and rents will differ as a result of market factors such as the state of the local economy, transport links and the supply of housing.
Xfinity is the trade name of Comcast Cable Communications, LLC, a subsidiary of Comcast Corporation, used to market consumer cable television, internet, telephone, and wireless services provided by the company. The brand was first introduced in 2010; prior to that, these services were marketed primarily under the Comcast name.
Child poverty refers to the state of children living in poverty and applies to children from poor families or orphans being raised with limited or, in some cases absent, state resources. Children that fail to meet the minimum acceptable standard of the nation where that child lives are said to be poor. In developing countries, these standards are low and, when combined with the increased number of orphans, the effects are more extreme.
The Consumer Expenditure Survey is a Bureau of Labor Statistics (BLS) household survey that collects information on the buying habits of U.S. consumers. The program consists of two components — the Interview Survey and the Diary Survey — each with its own sample. The surveys collect data on expenditures, income, and consumer unit characteristics. In May 2020, the American Association for Public Opinion Research recognized the CE program with its 2020 Policy Impact Award, for joint work by the BLS -- including CE and the Division of Price and Index Number Research -- and the Census Bureau on the Supplemental Poverty thresholds and measure, and the essential contributions these data products have made to the understanding, discussion, and advancement of public policy related to the alleviation of poverty in the United States.
Ipsos Group S.A. is a multinational market research and consulting firm with headquarters in Paris, France. The company was founded in 1975 by Didier Truchot, Chairman and CEO, and has been publicly traded on the Paris Stock Exchange since July 1, 1999.
Kantar TNS is a global market research and market information group with offices in over 80 countries. Formerly listed on the London Stock Exchange and a constituent of the FTSE 250 Index, the firm was acquired by WPP Group for £1.6 billion in October 2008, when it became part of WPP's Kantar Group.
Comscore is an American media measurement and analytics company providing marketing data and analytics to enterprises; media and advertising agencies; and publishers.
Kantar Group Ltd is a British market research company that was founded in 1992. It has more than 30,000 employees working in 100 countries in various research disciplines, including social media monitoring, advertising effectiveness, consumer and shopper behavior and public opinion. It has been majority owned by Bain Capital Private Equity since 2019, and was previously part of WPP. Its global headquarters are in London, England. Major competitors include GfK, GlobalData, Nielsen and Ipsos.
KANTAR IMRB is a market research, survey and business consultancy firm. Headquartered in Mumbai, India with operations in over 15 countries IMRB is a part of the Kantar Group, WPP’s research, insights, and consultancy network.
Monroe Mendelsohn Research (MMR), Inc. was an internationally recognized, full-service marketing and media research company headquartered in New York City. In May 2008, the company was acquired by the Ipsos Group and eventually merged into their MediaCT practice. Founded by Monroe Mendelsohn in 1958 to provide marketing consultation and conduct custom marketing research surveys, the company expanded beyond the custom research services it had initially been providing and now syndicates one of America’s well-known, respected and innovative media surveys, now known as The Ipsos Mendelsohn Affluent Survey. This syndicated survey is used by hundreds of advertisers, advertising agencies, and the media in their communications planning and buying activities.
Poverty in the United States of America refers to people who lack sufficient income or material possessions for their needs. Although the United States is a relatively wealthy country by international standards, poverty has consistently been present throughout the United States, along with efforts to alleviate it, from New Deal-era legislation during the Great Depression to the national War on Poverty in the 1960s to poverty alleviation efforts during the 2008 Great Recession.
Qualtrics is an American experience management company, with co-headquarters in Seattle, Washington and Provo, Utah the United States. The company was founded in 2002 by Scott M. Smith, Ryan Smith, Jared Smith, and Stuart Orgill.
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