Moooi

Last updated
Moooi
Industry Interior Design
Founded2001
Founders Marcel Wanders and Casper Vissers
Headquarters,
Number of locations
Area served
Worldwide
Products
  • Furniture
  • Lighting
  • Interior design
  • Carpets
  • Wallcovering
  • Home accessories
Number of employees
120 (November 2019)

Moooi is a Dutch furniture, interior, and lighting modern design company. [1] It was founded by Marcel Wanders and Casper Vissers in the Netherlands in 2001.

Contents

History and ownership

Designer Marcel Wanders first approached Moooi co-founder and former CEO Casper Vissers to help him market a designer lamp shade. Together they founded Moooi in 2001 with the intention of working with unconventional designers. [2] The company's name, "Moooi," is a twist on the Dutch word "mooi," meaning beautiful, with an extra "o" added to differentiate it and because the domain mooi.com was already taken. [3]

Wanders acts as both the Art Director and a designer of Moooi. [4]

Moooi's first international show was the Salone del Mobile in Milan in 2001. In 2002, entrepreneur Hans Lensvelt, owner of the LENSVELT brand of office furniture, became a 33% owner of the company. Prominent Italian design brand B&B Italia acquired a 50% share in the company in 2006, which it held until 2012. [5] That year, founders Wanders and Vissers became the majority owners again after buying back half of the stock owned by B&B Italia and the remaining shares held by Lensvelt (by this time 10%). [6] In 2015, Wanders and Vissers, who previously owned 50% of the company, again became the majority shareholders. [7]

Vissers stepped down as Moooi CEO in 2015, and he and Wanders announced Robin Bevers, the Managing Director of the Marcel Wanders Studio from 2005 to 2010, as his replacement beginning in September of that year. [8]


Products

Moooi at B&B Italia New York, 2009 Moooi at B&B Italia New York, 2009.jpg
Moooi at B&B Italia New York, 2009

The company carries lighting, furniture, accessories, wallcovering and carpet collections. Moooi designs are available in 82 countries: via (e-commerce) retailers, project- and contract dealers, agents & distributors, their own (brand)stores and their website. [9]

Locations

Projects and collaborations

The company frequently collaborates with photographers such as Erwin Olaf to present collections, beginning with the brand’s first Salone del Mobile in 2001. Collaborations have included “Naked Portraits” (2002-2006), “Super Heroes” (2007-2008), “Luxury Accessories” (2008), “Inside the Box” (2012). For Moooi's new collection presentation in Milan in 2013, Wanders asked Olaf to select photographs from his personal work, a collection of interior design photography. [16] For the 2014 exhibition, the brand collaborated with photographer Massimo Listri. [17] In 2015 it was Rahi Rezvani. [18] Levi van Veleuw's work was installed in the Amsterdam and London showrooms in 2013. [19] Rezvani's work is also currently featured in Moooi's new NYC showroom. [14]

References

  1. Kumurdian, Dijana (August 1, 2014). "Moooi co-founder Casper Vissers on the business of design". Vogue Australia.
  2. Pearlman, Chee (April 12, 2001). "From Artiste to Entrepreneur". NY Times .
  3. "Casper Vissers - Moooi's CEO talks business". Design.daily. 2014-07-28. Retrieved 2025-07-29.
  4. "Moooi co-founder and CEO Casper Vissers steps down after 14 years". Dezeen . May 31, 2015.
  5. Minutillo, Josephine (April 7, 2014). "Dispatch from Milan: Design Week in Preview". Architectural Record .
  6. "Moooi founders regain ownership of brand". Dezeen . March 9, 2012.
  7. "Moooi founders regain majority share". Marcel Wanders website.
  8. "Moooi co-founder Casper Vissers steps down after 14 years". Dezeen. 2015-05-31. Retrieved 2023-03-17.
  9. "Moooi contact page". Moooi Contact.
  10. 1 2 "Moooi locations". Moooi contact page.
  11. Duijsens, Florian (June 22, 2011). "10 of the best high-end shops in Amsterdam". The Guardian .
  12. "Moooi gallery Amsterdam". Lorenzo Petrantoni’s portfolio.
  13. "Moooi Showroom Milan". Marcel Wanders website.
  14. 1 2 "Moooi Arrives in NY". Archiproducts . May 15, 2015.
  15. "Moooi". moooi.com. Retrieved 2021-10-28.
  16. "Genomineerd door Ineke Hans: MOOOI EN ERWIN OLAF voor The Unexpected Welcome, Milaan 2013". Design Prijs .
  17. "Milan 2014 presentation". Moooi.com.
  18. "Salone Del Mobile 2015 Presentation". Moooi.com.
  19. "Visit our showroom in Amsterdam!". Moooi.com. August 13, 2013.