 | This article needs additional citations for verification .(March 2022) |
Mother is an advertising agency with offices in London, New York, Los Angeles, Shanghai, Singapore, and Berlin.
| | This article needs additional citations for verification .(March 2022) |
Mother is an advertising agency with offices in London, New York, Los Angeles, Shanghai, Singapore, and Berlin.
Founded around a London kitchen table in 1996 [1] by Mark Waites, Stef Calcraft, Libby Brockhoff, and Robert Saville, [2] [3] [4] [5] Mother today has over 500 employees around the world and a dedicated design arm (Mother Design), and works with clients including IKEA, KFC, Stella Artois, Target, Sky, and Diageo.
The agency's work includes the early Levi’s Odyssey spoof for Lilt, [6] its celebrity-fronted "Goldspot" cinema adverts for Orange, [7] "Here Come The Girls" for Boots, [8] and the PG Tips campaign featuring Al and Monkey. [9] Recent campaigns include the story of 'Rang-Tan', first with Greenpeace, then Iceland, waking the world up to the devastation caused by dirty palm oil, KFC's 2018 'FCK' apology or its much in demand 'Gravy Candle', and IKEA's 'The Wonderful Everyday' campaign.
Mother moved to its current offices in London's Shoreditch in 2004, designed by Clive Wilkinson architects. [10]
Mother were the lead agency and co-executive producers [11] for The Secret Policeman’s Ball for the fiftieth anniversary of Amnesty International. The show took place in the United States for the first time on March 4, 2012, at Radio City Music Hall in New York City, and featured a mix of prominent comedians from both Britain and the United States. After a taped introduction by Archbishop Desmond Tutu, the live comedy lineup included Jon Stewart, Russell Brand, Eddie Izzard, Ben Stiller, Fred Armisen, Kristen Wiig, David Walliams, Jimmy Carr, Noel Fielding, Matt Berry, Micky Flanagan, Jack Whitehall, Tim Roth, Bill Hader (as Julian Assange), Rex Lee (as Kim Jong-Un), and a cameo appearance by Richard Branson. Liam Neeson also introduced a set from formerly imprisoned Burmese comedian and political activist Zarganar. In between the comedic performances, the music lineup consisted of Mumford & Sons, Reggie Watts, and a concluding set by Coldplay. Additionally, Beavis and Butthead appeared in an animated sequence and former Monty Python members Michael Palin, Eric Idle, and Terry Jones appeared in pre-recorded video segments explaining comedically why they were not there. At several moments in the show, Statler and Waldorf from the Muppets commented on the event and spoke to the performers from one of the balconies. The event was streamed live on Epix, and broadcast on Channel 4 in the UK.
In 2001 Mother created Al and Monkey to promote ITV Digital, a campaign that was named Campaign of the Year by Campaign Magazine. [12] After ITV Digital entered bankruptcy, Mother brought the characters back as the face of PG Tips.
In Christmas 2007, Mother created ‘Here Come The Girls’ for Boots. The award-winning campaign [13] has continued and evolved into the current campaign of comedy vignettes.
Mother were the creative agency that created Coca-Cola’s global campaign ‘Move to the Beat’ for the 2012 Olympic Games. [14] Featuring Mark Ronson and singer Katy B, the campaign features the new Coca-Cola anthem for the Olympic Games ‘Anywhere in the World’ which uses the sounds of music, sport, and Coca-Cola to create a unique rhythmic beat. Ronson used innovative recording techniques as he traveled the world to capture the sounds of the Coca-Cola Move to the Beat athletes– five Olympic hopefuls chosen for their sporting prowess and inspirational stories: GB table tennis player Darius Knight; US hurdler David Oliver; Russian sprinter Kseniya Vdovina; Singapore archer Dayyan Jaffar, and Mexican taekwondo martial artist María del Rosario Espinoza. A documentary showing Ronson traveling around the world capturing the sound of sport was aired on Channel 4 in the UK.
Missing Sounds of New York is an album made by The New York Public Library, released on 1 May 2020 through advertising agency Mother New York. The album was recorded during the 2020 COVID-19 quarantine period in New York City. It includes original and archived audio to replicate the sounds of New York City prior to lockdown.
The album was launched on Spotify and SoundCloud. To date the album has garnered more than 350,000 streams online.
Mother worked with the COI's drugs awareness brief resulting in Mother re-branding the National Drugs Helpline as "FRANK". The FRANK campaign also included the creation of Pablo the Drug Mule Dog voiced by David Mitchell of ‘Mitchell and Webb’. The campaign won the Best of Show award at the IPA Best of Health Awards 2009. [15]
Mother created the "Pimm’s O’Clock" series of adverts featuring Harry Fitzgibbon Simms, ambassador for Pimm's. Harry’s character is played by Alexander Armstrong from the popular comedy duo Armstrong and Miller. [16]
Mother London worked on the Orange Gold spot campaign from 2003 to 2009. Amongst many notable film stars, the campaign featured Snoop Dogg, Patrick Swayze, Verne Troyer, Rob Lowe, Rob Schneider, and Anjelica Huston.
Mother has been the creative agency for Stella Artois since 2008, working on the main line as well as Stella Artois 4%, Stella Artois Black, and Stella Artois Cidre. The work for the brand, set in the 1960s French Riviera, has won numerous awards both creatively [17] and strategically. [18] In 2011, Stella Artois was chosen as Advertiser of the Year by Campaign magazine. [19]
In 2010, the 1980s new-wave group DEVO and Warner Bros. Records hired Mother to help rebrand and develop content for the band for their first new album in 20 years, Something For Everybody . The campaign revolved around a series of videos and microsites touting the band's desire to create the most commercially viable product through focus group testing, online voting, and even opening a fictional new office called Mother LA in Los Angeles. [20] The campaign culminated in a live streamed listening party, during which the record was played for a room full of cats. [21]
Coca-Cola, or Coke, is a carbonated soft drink with a cola flavor manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries worldwide, with consumers drinking more than 1.8 billion company beverage servings each day. Coca-Cola ranked No. 94 in the 2024 Fortune 500 list of the largest United States corporations by total revenue. Based on Interbrand's "best global brand" study of 2023, Coca-Cola was the world's sixth most valuable brand.
Stella Artois is a pilsner beer, first brewed in 1926 by Brouwerij Artois in Leuven, Belgium. In its original form, the beer is 5.2 per cent ABV, the country's standard for pilsners. The beer is also sold in other countries including the UK, Ireland, Canada and Australia, where it has a reduced ABV. Stella Artois is owned by Interbrew International B.V. which is a subsidiary of the world's largest brewer, Anheuser-Busch InBev SA/NV.
Fresca is a grapefruit-flavored citrus soft drink created by The Coca-Cola Company. Borrowing the word Fresca from Italian, Spanish, and Portuguese, it was introduced in the United States in 1966. Originally a bottled sugar-free diet soda, sugar sweetened versions were introduced in some markets.
OK Soda is a discontinued soft drink created in 1993 that courted the American Generation X demographic with unusual advertising tactics, including neo-noir design, chain letters and deliberately negative publicity. After the soda did not sell well in select test markets, it was officially declared out of production in 1995 before reaching nationwide distribution. The drink's slogan was "Things are going to be OK."
Aubrey "Po" Powell is a British graphic designer. He co-founded the album cover design company Hipgnosis with Storm Thorgerson in 1967. The company ran for 15 years until 1982, and created some of the most acclaimed record cover art of the 1960s, 1970s and 1980s for many of the most famous rock bands of the era including Pink Floyd, Led Zeppelin, Paul McCartney, Yes, Genesis, 10cc, Wishbone Ash, Peter Gabriel, UFO, Bad Company, Emerson, Lake & Palmer, Scorpions, Styx, Syd Barrett, and Black Sabbath. The company was nominated five times for Grammy Awards.
A branding agency is a firm that specializes in creating and launching brands and rebranding. The role of a branding agency is to create, plan, measure, and manage branding strategies for clients, including support in advertising and other forms of promotion.
Reassuringly Expensive was the advertising slogan for Stella Artois in the United Kingdom from 1982 until 2007. The 1990s UK television advertising campaigns became known for their distinctive style of imitating European cinema and their leitmotif taken from the score of Jean de Florette, inspired, in turn, by Giuseppe Verdi's La forza del destino. The TV campaigns began in 1991 with a series of adverts based on Jean de Florette, directed by the British duo Anthea Benton and Vaughan Arnell, moving on to other genres including war movies, silent comedy and even surrealism. They have used notable movie directors such as Jonathan Glazer, and their aim was to portray the drink in a context of sophisticated European culture.
Good Doctor is a television and cinema advertisement released in 2002 by Interbrew to promote its Stella Artois brand of lager within the United Kingdom. The 100-second spot was produced by advertising agency Lowe Lintas & Partners in London. Good Doctor premiered on British television in January 2002, with later appearances in cinemas. It is the seventh piece in the Jean de Florette-inspired "Reassuringly Expensive" series that had been running since 1992. The advert was directed by Czech director Ivan Zacharias with help from the production company Stink and post-production work by The Moving Picture Company. The commercial was a popular, financial, and critical success, boosting sales during the period in which it ran, and receiving more awards than any other campaign in 2002, including a Cannes Gold Lion, an Epica Award and several prizes from the D&AD Awards.
Open Happiness was a global marketing campaign for The Coca-Cola Company that was rolled out worldwide in the first half of 2009, following the company's "Coke Side of Life" advertising campaign. It was developed by the Wieden + Kennedy creative agency.
DEFINITION 6 is a digital marketing agency that was founded in Atlanta in 1997.
McCann, formerly McCann Erickson, is an American global advertising agency network, with offices in 120 countries. McCann is part of McCann Worldgroup, along with several other agencies, including direct digital marketing agency MRM//McCann, experiential marketing agency Momentum Worldwide, healthcare marketing group McCann Health, and public-relations and strategic-communications agency Weber Shandwick.
Anomaly is an advertising agency based in New York City.
Move to the Beat is the name of Coca-Cola's promotional campaign for the 2012 Summer Olympics in London. "Anywhere in the World", the song by Mark Ronson and Katy B is the "centerpiece" of the campaign.
Marcio Moreira was a multi-cultural marketing executive who played an influential role in the globalization of advertising. In a 44-year career at McCann Erickson Worldwide, Moreira headed the agency's InterNational Team—referred to by The New York Times as a "daring experiment in the nascent science of worldwide marketing"—customizing global campaigns to address cultural nuances on a country-by-country basis. Moreira has been credited with accelerating the cross-border, or trans-nationalization, of brands.
Share a Coke is a multi-national marketing campaign of Coca-Cola. It debrands the traditional Coke logo, replacing "Coca-Cola" from one side of a bottle with the phrase "Share a Coke with" followed by a person's name. The campaign, which uses a list containing 250 of each market country's most popular names, aims to have people go out and find a bottle with their name on it, then share it with their friends. The campaign began in Australia in 2011.
Pablo del Campo is an Argentine advertising executive, entrepreneur, and author. He is the founder of Del Campo Saatchi & Saatchi, an agency within the Saatchi & Saatchi and Publicis Groupe networks. Del Campo has earned recognition as a creative executive, having received accolades for his work in Argentina's advertising industry.
Rose Creative Strategies, a subsidiary of Rose Marketing Ltd. is an advertising and public relations agency founded in the USSR. The agency originally functioned as a branch of the American agency and offered communication and advertising services to international companies entering the Soviet market.
Glaceau Smartwater is a brand of bottled water owned by Energy Brands, a subsidiary of The Coca-Cola Company. Introduced in 1996 as Ice Mountain Spring Water and Glaceau Mineral Water in the United States, it became known as Smart Water in 1998. By 2016, it was one of the top five most sold brands of bottled water in that country with sales worth nearly $830 million in 2017.
The ATTIK was a British creative agency founded in 1986 in Huddersfield, England by James Sommerville and Simon Needham. They are best known for their progressive and influential graphic design style, their series of "Noise" experimental design books, and their work for clients including, Coca-Cola, Sony PlayStation, MTV, Toyota, and Adidas.
VML is an international marketing and communications company specializing in brand experience, commerce and technology, and customer experience. VML was formed from the merger of Wunderman Thompson and VMLY&R. It is a subsidiary of WPP plc, a multinational advertising and public relations holding company.
{{cite web}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)